Goldman Sachs now expects Google to sell 1 million Nexus One phones this year

Goldman Sachs now expects Google to sell 1 million Nexus One phones this year
One thing you might not see as much in commercials is the Google Nexus One Android phone – which of course takes a rather slight nontraditional approach to the way its being offered. Generally good word of mouth would spread about this handset, but it looks like things may not be in line with sales expectations. Goldman Sachs dropped a bombshell to the Wall Street Journal saying that the Nexus One's initial sales figures were not where they expected it to be – going as much as saying that it was disappointing with expectations now set at 1 million units to be sold this year. Now that's in stark contrast to the initial 3.5 million sales figure that the firm first thought about when it was unveiled back in January with much anticipation. Even though it was definitely a learning experience for Google, Goldman Sachs stated that “limited marketing and customer service challenges” were key factors to the disappointing sales figure. Additionally Goldman Sachs went to say, "We forecast that Google sells 1.0 million Nexus One units in FY2010, benefiting from US carriers other than T-Mobile, and non-US carriers such as Vodafone, promoting the device too, but suffering from limited marketing activity."

HTC Nexus One Specifications | Review

source: The Wall Street Journal via Mobileburn

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7 Comments

1. mdw92581

Posts: 131; Member since: Feb 25, 2010

If they had slapped a KB as good as the TP2 on this phone and actually did what most companies do and MARKET the phone... this would be the hottest phone out right now. Goog !@#$ed up!

2. herbiederb

Posts: 275; Member since: Jan 28, 2010

Slap a 4.3" super AMOLED on there and make the case black and it'll sell double that. Do this before Apple drains HTC's $$.

3. jhoots

Posts: 74; Member since: Jan 13, 2010

HTC is doing just fine!! and apple isnt goin to do anything to them. litigation on these two will stall for years!

4. mobileenthu

Posts: 1; Member since: Mar 09, 2010

Just wait till Sony Ericsson Xperia X10 hits the market - 8 MP, 4 inch screen & Android too... it is gonna give tough fight to everything out there including Iphone & N1..

5. tallica05

Posts: 93; Member since: Dec 26, 2009

I think they need to get it to big red asap. I know alot of people waiting for that phone.

6. darthray

Posts: 72; Member since: Nov 04, 2009

the solution is, they need to sell the phone at retail stores like verizon for the customer could have hands on experience and sell more like the droid did. Buying it directly from a website only has its disadvantages.

7. rwolf1984

Posts: 536; Member since: Jun 06, 2009

When your phone is available on every network you better sell well over 1 million

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