Gigantic 12-foot tall Microsoft Surface 2 tablet appears in central London
posted by Victor H. / Oct 24, 2013, 9:13 AM
Here is a neat way for everyone to notice your product - erect a giant statue of it in one of the world’s largest cities. That’s exactly what Microsoft just did with its Surface 2. The company has built a true giant, a 17-foot tall and 27-foot wide monument to its Surface 2 tablet complete with a purple Type Cover 2 you can actually step on and type with. This perk is mostly for school kids nearby who get to play alphabet games on the giant keyboard and screen. But hey if you happen to be around you can probably easily jump on those keys to fire up the browser and open PhoneArena.com, we guess!
Curious how large that screen is? How about 383 inches in diagonal. That's about 36 times larger than the actual Surface 2 tablet.
The whole instalment stands tall at London’s historic Trafalgar square and was built in just 12 hours. The impressive new landmark is a great marketing trick, but what’s even better is that the giant screen is controlled by a single Surface tablet. Microsoft employees are of course wandering around with blue shirts and equipped with tablets to show interested passers-by.
Hey, and we already know Microsoft has an affinity for things tall and large like its gigantic Windows Phone or its earlier giant events with DJ deadmau5. Now, it’s just right in the center of London city, not bad for marketing, is it?
source: The Next Web
Image courtesy of David Parry/PA Wire.
Posts: 274; Member since: Jul 04, 2011
That's pretty cool, but realistically only a fool would buy this over the Lumia 2520... unless of course you HAVE to have it right away.
posted on Oct 24, 2013, 9:20 AM 1
Posts: 50; Member since: May 14, 2013
Well, I quite agree that the Lumia 2520 is great, but I see some compelling things in the Surface 2. For me, that would be two years of 200GB in beautifully integrated Sky Drive (since Windows 8.1, I abandoned Dropbox and GDrive entirely), a full year of free Skype international calls and the US$50 of difference between them. For the Lumia I see the great design, camera and LTE, unfortunately the latter means little to me, as I prefer to tether it from my phone. I'm not quite sure which one I would get today, but what I can say of both is that Windows RT really surprised me. Absolutely thrilling for a study machine, great for multimedia. I don't miss the thousands of apps of asian girls breasts, farting and cats I left on my last OS. Specially because there are good sites for asian breasts out there!
posted on Oct 24, 2013, 10:30 AM 9
Posts: 631; Member since: Mar 05, 2012
"Here maps, navigation, transit, lens, drive (offline with voice), nokia camera apps, and nokia music?" I'm torn between both tablets but: My lumia 920 has Here maps, navigation, transit, lens, drive (offline with voice), nokia camera apps, and nokia music. I don't use Nokia Music since I have a Zune(XBOX) Music pass. The Surface offers the expandability of the blades. It's what has me thinking of grabbing the Surface 2. Both are very well made devices. You aren't loosing by going either way.
posted on Oct 24, 2013, 5:58 PM 0
Counter-arguments: Microsoft are rather good friends with NSA. You can bet the Skydrive is monitored as an American cloud service. Microsoft forced Skype calls/text to pass through their centralised servers so that NSA could monitor them (this was impossible before the Microsoft takeover due to the de-centralised and encrypted network of Skype). American cloud services are laughable for anyone who values their privacy today. It's like saying you can get a wonderful house with a grand garden... Only it's in the middle of a minefield with lepers as your neighbours.
posted on Oct 24, 2013, 12:58 PM 0
There's a difference between being friends with and actively working with NSA for ones own gain, and being coerced through blackmailing via secret courts. Some smaller companies simply shut down rather than allow NSA to destroy their privacy services. Microsoft didn't - they actively tried to claim the NSA rewards at the cost of their users. I wouldn't trust Microsoft to handle the excrements of my pets, let alone my private information.
posted on Oct 24, 2013, 6:19 PM 0
Posts: 396; Member since: Nov 13, 2012
Would be more impressed if the 12 foot version was touch screen. Dont know of any company who's done anything like that. Would actually go there if it was touchscreen.
posted on Oct 24, 2013, 10:14 AM 0
Posts: 124; Member since: Jul 05, 2012
Integrate the Start button permanently and I might think about buying one.
posted on Oct 24, 2013, 12:04 PM 0
Posts: 629; Member since: Sep 23, 2013
Great advertisement for a great overpriced product. Can only hope some Mac fanatics don't crap on it :)
posted on Oct 24, 2013, 1:09 PM 0
Posts: 2036; Member since: May 29, 2013
I can't imagine a mac tablet. Those would be so overpriced like $2000+
posted on Oct 24, 2013, 4:18 PM 1
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