Gigantic 12-foot tall Microsoft Surface 2 tablet appears in central London


Here is a neat way for everyone to notice your product - erect a giant statue of it in one of the world’s largest cities. That’s exactly what Microsoft just did with its Surface 2. The company has built a true giant, a 17-foot tall and 27-foot wide monument to its Surface 2 tablet complete with a purple Type Cover 2 you can actually step on and type with. This perk is mostly for school kids nearby who get to play alphabet games on the giant keyboard and screen. But hey if you happen to be around you can probably easily jump on those keys to fire up the browser and open PhoneArena.com, we guess!

Curious how large that screen is? How about 383 inches in diagonal. That's about 36 times larger than the actual Surface 2 tablet.

The whole instalment stands tall at London’s historic Trafalgar square and was built in just 12 hours. The impressive new landmark is a great marketing trick, but what’s even better is that the giant screen is controlled by a single Surface tablet. Microsoft employees are of course wandering around with blue shirts and equipped with tablets to show interested passers-by.

Hey, and we already know Microsoft has an affinity for things tall and large like its gigantic Windows Phone or its earlier giant events with DJ deadmau5. Now, it’s just right in the center of London city, not bad for marketing, is it?

source: The Next Web

Image courtesy of David Parry/PA Wire.

Related phones

Surface 2
  • Display 10.6" 1920 x 1080 pixels
  • Camera 5 MP / 3.5 MP front
  • Processor NVIDIA Tegra 4, Quad-core, 1700 MHz
  • Storage 32 GB

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25 Comments

1. alterecho

Posts: 1106; Member since: Feb 23, 2012

Makes the bezels look even more bigger.

18. pookiewood

Posts: 631; Member since: Mar 05, 2012

Yeah smaller Bezel so we can hold it more awkwardly!

2. saffant

Posts: 274; Member since: Jul 04, 2011

That's pretty cool, but realistically only a fool would buy this over the Lumia 2520... unless of course you HAVE to have it right away.

5. YuLeven

Posts: 50; Member since: May 14, 2013

Well, I quite agree that the Lumia 2520 is great, but I see some compelling things in the Surface 2. For me, that would be two years of 200GB in beautifully integrated Sky Drive (since Windows 8.1, I abandoned Dropbox and GDrive entirely), a full year of free Skype international calls and the US$50 of difference between them. For the Lumia I see the great design, camera and LTE, unfortunately the latter means little to me, as I prefer to tether it from my phone. I'm not quite sure which one I would get today, but what I can say of both is that Windows RT really surprised me. Absolutely thrilling for a study machine, great for multimedia. I don't miss the thousands of apps of asian girls breasts, farting and cats I left on my last OS. Specially because there are good sites for asian breasts out there!

11. amirlukmanhisyam

Posts: 44; Member since: Jun 26, 2012

Here maps, navigation, transit, lens, drive (offline with voice), nokia camera apps, and nokia music?

19. pookiewood

Posts: 631; Member since: Mar 05, 2012

"Here maps, navigation, transit, lens, drive (offline with voice), nokia camera apps, and nokia music?" I'm torn between both tablets but: My lumia 920 has Here maps, navigation, transit, lens, drive (offline with voice), nokia camera apps, and nokia music. I don't use Nokia Music since I have a Zune(XBOX) Music pass. The Surface offers the expandability of the blades. It's what has me thinking of grabbing the Surface 2. Both are very well made devices. You aren't loosing by going either way.

12. Beijendorf unregistered

Counter-arguments: Microsoft are rather good friends with NSA. You can bet the Skydrive is monitored as an American cloud service. Microsoft forced Skype calls/text to pass through their centralised servers so that NSA could monitor them (this was impossible before the Microsoft takeover due to the de-centralised and encrypted network of Skype). American cloud services are laughable for anyone who values their privacy today. It's like saying you can get a wonderful house with a grand garden... Only it's in the middle of a minefield with lepers as your neighbours.

22. pookiewood

Posts: 631; Member since: Mar 05, 2012

Who isn't friends with the NSA? It's sad but it's the Social world we live in. From our service providers to our OS of choice to our social media accounts.

25. Beijendorf unregistered

There's a difference between being friends with and actively working with NSA for ones own gain, and being coerced through blackmailing via secret courts. Some smaller companies simply shut down rather than allow NSA to destroy their privacy services. Microsoft didn't - they actively tried to claim the NSA rewards at the cost of their users. I wouldn't trust Microsoft to handle the excrements of my pets, let alone my private information.

26. YuLeven

Posts: 50; Member since: May 14, 2013

I think that my personal information is as useful for anyone, let alone the government, as cow dung. Why all this paranoia? We're safe, all the lolies pics are hidden in the basement.

28. Beijendorf unregistered

I don't need to explain why I have the right to privacy, that's the point of privacy. People should stay the F out of your or my personal life.

20. pookiewood

Posts: 631; Member since: Mar 05, 2012

A fool? I think both are excellent devices. The advantage the Surface has though is expandability in standard USB ports and the blades concept. With MS Surface 2 and Nokia 2520 whoever wins you win!

3. ArtSim98

Posts: 3535; Member since: Dec 21, 2012

Nice advertising

4. scriptwriter

Posts: 396; Member since: Nov 13, 2012

Would be more impressed if the 12 foot version was touch screen. Dont know of any company who's done anything like that. Would actually go there if it was touchscreen.

10. haseebzahid

Posts: 1853; Member since: Feb 22, 2012

who ever built 12 foot touch Screen O_o centainly MS dont manufecture

7. Rayvelynn

Posts: 124; Member since: Jul 05, 2012

Integrate the Start button permanently and I might think about buying one.

16. Shatter

Posts: 2036; Member since: May 29, 2013

Its there but it goes to the metro. If Microsoft would restore it I would actually consider switching to windows 8... I know there are programs like open shell but they are buggy.

23. pookiewood

Posts: 631; Member since: Mar 05, 2012

The Start button is better the way it is now. Right click on the Start button to get quick access to the stuff I used it for anyway, Control Panel stuff.

9. VLaRueC

Posts: 189; Member since: Dec 18, 2012

An article not mentioning Apple or Android....something is wrong at Apple Arena today...

14. LikeMyself

Posts: 631; Member since: Sep 23, 2013

Great advertisement for a great overpriced product. Can only hope some Mac fanatics don't crap on it :)

17. Shatter

Posts: 2036; Member since: May 29, 2013

I can't imagine a mac tablet. Those would be so overpriced like $2000+

27. pookiewood

Posts: 631; Member since: Mar 05, 2012

I can see the announcement: Tim Cook: The Mac Tablet will be released on November the 8th this year and the price is only........OVER NINE THOUSAAAAAAAAANNNNNDDDD!!!!!!!!!

15. Sauce unregistered

This is awesome! It would be even more awesome if the actual life sized surface was interactive !:)

21. CX3NT3_713

Posts: 2359; Member since: Apr 18, 2011

Nicer. . They should put one, outside the apple store lol

24. pookiewood

Posts: 631; Member since: Mar 05, 2012

That would be epic!

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