Future Asus Zenfones might swap Intel Atom for a Qualcomm chipset, says CEO

Future Asus Zenfones might swap Intel Atom for a Qualcomm chipset, says CEO
The Zenfone 2 is proving to be a very popular phone, especially in its 5.5" 1080p reincarnation, which also includes a model with 4 GB of RAM. This one hasn't even reached stateside just yet, yet the Asus CEO already spilled the beans on an upcoming Zenfone 3 that might pop up with a fingerprint sensor attached.

Moreover, he said, Asus will start naming its phones in a generational convention, i.e. Zenfone 3 will follow Zenfone 2, and so on, instead of according to screen size, which is now causing a whole lot of confusion. Furthermore, Asus’s chief executive Jerry Shen sat down for an interview, which you can see below, and confirmed that Asus will be moving away from Intel's chipsets for the mid-tier segment, and embrace Qualcomm's Snapdragon 615 processor instead. 

While it wasn't clear if that means the Zenfone 3, or the enhanced Zenfone 2 rumored for later this year, from the way the CEO explains it below it came out that Asus will keep using Intel's platform for its top-shelf handsets, while the midrange will be occupied by Snapdragon 615, which makes more sense.

This means it won't be only Lenovo left out as the Intel stalwart in the world of Android phones, and, hopefully, we can still expect a great value-for-money from the upcoming Zenfone 3, just as it happened with the Zenfone 2, and its Atom ticker.

source: Yugatech via GSMArena



1. arch_angel

Posts: 1651; Member since: Feb 20, 2015

but that Intel atom chip in the zenfone 2 with 4gb out performs the 615 doesn't it? so why would they switch it doesn't make much sense if you ask me.

4. brrunopt

Posts: 742; Member since: Aug 15, 2013

its more powerull than the 808 on the new G4..

7. mobiledroid

Posts: 9; Member since: Apr 10, 2015

How so? GPU performance of the S615 is 1/2 that of the 808, CPU is a little bit worse.

10. brrunopt

Posts: 742; Member since: Aug 15, 2013

i was talking about the Intel , the intel Z3580 is more powerfull than the 808 ; and so a lot more powerfull than the 615

16. TylerGrunter

Posts: 1544; Member since: Feb 16, 2012

Care to share where that comes from? They are in the same league, and if I have to guess the SD 808 has the upper hand by a hair.

27. janno

Posts: 144; Member since: Aug 19, 2014

The reason it's "more powerful" than a 615 is because Intel is taking a $35 chip and subsidizes it to sell it for $15, when a 615 might sell for $15. So of course Asus (stupidly - because of reactions like this now - agrees to use Intel's more powerful chip instead). But now Intel is going to sell WEAKER chips for $15 (than 615) and will increase the price of the $35 one back to $35. So of course Asus can't use that anymore in a mid-range device. So Asus's choice is now between a more powerful 615 for $15 or a weaker Intel chip for $15. Intel did EXACTLY the same thing with Chromebooks last year. They released them with Haswell Celerons for cheap, then everyone saw how much more powerful "Intel's chips" are in Chromebooks...but then Intel did a BAIT AND SWITCH and changed the Haswell Celerons into "Atom" celerons (much weaker, that are no more powerful than high-end ARM chips for the same price or less). But people still stupidly remained with the idea that "it's better to get Chromebooks with Intel chips because they are more powerful! - even at the $200 - which is FALSE (now)!

33. Pulkit1990

Posts: 46; Member since: May 08, 2014

i think you are confusing 801 with808 , 808 has a 145Gflop GPU and for a all-round benchmark like geek bench it scores about 3450 while z3580 has about 90Gflop GPU and scores about 2788 in geek bench .

12. TylerGrunter

Posts: 1544; Member since: Feb 16, 2012

Yes, the Z3580 in hte 4GB version outperforms SD615 by 50% easily. But read again the article, they are only switching on the mid-tier, where now they are using Intel Atom Z3560. The SD615 is quite competitive in CPU against Z3560:http://browser.primatelabs.com/geekbench3/compare/2303777?baseline=1713283 Saddly enough the same can't be said in the GPU front... where it has half the performance (only worth for 720p screeens, not Full HD, IMHO):http://gfxbench.com/compare.jsp?benchmark=gfx31&D1=Asus+ZenFone+2+%28Intel+Z3560%2C+Z00AD+ZE550ML%29&os1=Android&api1=gl&D2=HTC+Desire+D826&cols=2 My guess is that SD615 is just much cheaper than Z3560.

19. Jairus24

Posts: 49; Member since: Jan 20, 2012

Intel's mobile chipsets are subsidized.

22. TylerGrunter

Posts: 1544; Member since: Feb 16, 2012

Read Dr.Phils comment (20.), he answered your claim already.

20. Dr.Phil

Posts: 2431; Member since: Feb 14, 2011

I agree the reasoning behind this switch is due to price. Intel announced last year that they were going to stop subsidizing the prices of their chipsets. Intel chipsets used to be cheaper than Qualcomm, but now without the lower pricing they are probably the same if not more in price.

21. havoc

Posts: 95; Member since: Jan 08, 2015

i think they will use snapdragon on the mid tier.. like the currently 5.5" 720p.. but their flagship with 1080p 4GB will still use Intel.

29. guest

Posts: 372; Member since: Jun 13, 2012

28 nm Snapdragon 615 vs. 14nm intel SoFIA Mid. 8 x A53 vs. 8 x Airmont. I'm thinking Intel might have an advantage here. It will be an interesting fight.

2. brrunopt

Posts: 742; Member since: Aug 15, 2013

Fom a Intel Z3580 to a Snapgragon 615 , moving from horse to donkey..

8. mobiledroid

Posts: 9; Member since: Apr 10, 2015

It does seem odd, especially as they are saying that the Intel SOCS will be used for the 'top-shelf handsets', I thought the Zenfone 2 was supposed to be low-mid? Anyway, they might be referring to the very bottom end version of the Zenfone 2 which uses the old Z2580 which is way below the 615, in which case it would be a nice upgrade.

14. TylerGrunter

Posts: 1544; Member since: Feb 16, 2012

Zenfone 2 has a range of phones, it's not just one. The go from low (yes, really LOW) to high-mid range.

11. ibend

Posts: 6747; Member since: Sep 30, 2014

more expensive and more retard? eh

34. Pulkit1990

Posts: 46; Member since: May 08, 2014

do you really think z3580 is that powerful? is is more powerful 2350 vs 2800 in geek bench but GPU wise just about 15% quicker . and z3580 was their upper level chip . heck their core M can not keep up with samsung exynos 7420. geek bench 4670 vs 5240 ( TDP 5w vs 3.4 w)

3. Taters

Posts: 6474; Member since: Jan 28, 2013

I have no interest in an Asus phone because their quality control is horrible for their tablets and laptops, but I am curious about the performance of these atom processors and why they would switch to a Qualcomm 615. Are they that bad? Shouldn't they smoke the 615?

5. TheBiz

Posts: 232; Member since: Apr 13, 2015

Are you crazy dude Asus makes the best laptops and their laptop designs are amazing Gamers go crazy over their ROG laptops and they are no 1 in motherboard manufacturing. My freind has ordered a zenfone 2 4gb/32gb and by the youtube hype the phone must be awesome im looking forward for camera review just hav a look at this video even my gs6 couldnt do thishttps://www.youtube.com/watch?v=dpBNVS_Ie7g

26. Phonewbie

Posts: 44; Member since: Feb 15, 2015

I have the international model and the camera performance is bad. The camera's settings and add one are good, for whatever that's worth.

31. TheBiz

Posts: 232; Member since: Apr 13, 2015

yes on xda i came to know that their camera app has a very bad algorithm so people downloaded google camera and found better results also if you are pro then disable auto mode ,img stabilization snd take over manual iso,exposure control one person did this on android central and has certainly good results

13. ibend

Posts: 6747; Member since: Sep 30, 2014

asus make the best quality laptops.. its been crowned as best laptop maker for years.. lowest hardware failure rate, and longest hardware warranty (3 years, and even you can even get 5 years warranty for less than $50)

15. TylerGrunter

Posts: 1544; Member since: Feb 16, 2012

Depends on which of the three different Atom processors you mean. Z2580 is worse than SD615. Z3560: a bit better in CPU and double the GPU performance. Z3580: this ones smokes 615, plainly.

30. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

My 8in 150 buck asus full blown pc says other wise. Great battery life, great speakers, great screen. It is devices like these that stop me from buying another 'note' device. Couple that with Skype calling for 3bucks a month...Now all I need is a good portable data plan, wish the MS tv spectrum wifi was broadcasted through the whole city.

32. juandante

Posts: 679; Member since: Apr 23, 2013

Asus makes the best laptops I could ever immagine. Even with the netbooks from 5 years ago that is still working perfectly. And the quality of the screen for the price is very good. I not yet tested a Zenfone but I am pretty sure that it is a good device for its price.

6. KyleRiemen

Posts: 170; Member since: Oct 29, 2014

We might swap!!! (if Intel does not lower the pricing) I guess they are in negotiations.

9. dlsnhuff

Posts: 111; Member since: Aug 20, 2014

Intel chips = high end, Qualcomm chips = mid end, Mediatek chips = low end, nvidia chips = tablet

17. ibend

Posts: 6747; Member since: Sep 30, 2014

mediatek 6795 = highend intel Z2520 = lowend snapdragon 400 = lowend snapdragon 810 = highend all those 3 manufacturer create processor for lowend-highend nvidia k1 only for tablet maybe because tablet can have bigger battery and exynos only aim at highend

28. guest

Posts: 372; Member since: Jun 13, 2012

snapdragon 810 = mid-range. The oem's have to throttle to make it work. After the m9 update was pushed it performed a tad better than 805. Big fail. Intel is happy they got a year to catch up.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.