Free Netflix pilot offer seems designed to combat the launch of Apple TV+ and Disney+


Apple is gearing up to release its TV+ video streaming service to the unwashed masses on November 1, with a few potentially big titles - a mix of movies and TV series - for free if you are an iPhone or iPad user, until it pads up its catalog with enough titles to become a viable platform to pay for outside the free trial. 

At that time, which it reckons will be a year from now, judging by the free 12-month period it offers to new iPhone buyers, the service will cost them $4.99, way less than Netflix.

Apple TV+ will also have way less shows than the top dog in streaming video, but given that almost half of Americans are rocking iPhones, Netflix may not want to leave its fate to chance, and a free hit series pilot may be just what the doctor ordered. 

It just announced that the first, pilot episode of its new Bard of Blood series can be streamed by anyone for free, without a dedicated Netflix subscription. Earlier this year, the same was done for the pilot of Elite in Mexico. 

Granted, Bard of Blood is a fictional spy thrilled based on an Indian novel, geared towards the audience to which Netflix offers $3/month mobile-only streaming, but given that it involves adventures in Afghanistan and the Taliban plus hostage are involved, it may find a fairly wide audience stateside as well.

As the competition gains steam, the end winner might be us users who have never had a bigger choice of quality shows to pick from... and the least time to watch them all. Sigh.

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14 Comments

1. Poptart2828

Posts: 432; Member since: Jan 23, 2018

Netflix is in a heap of trouble. Apple has a gigantic vault of hit movies and TV shows and vast wealth of experience producing and marketing these franchises. Thankfully, Apple caters to a wide variety of people with their cheap prices and services.

2. andhraking17

Posts: 59; Member since: Jul 06, 2013

Apple never had any experience in creating TV shows prior to this and it doesn't has much catalog for the release other than 5 shows. Netflix's fear is because of Disney+ not Apple TV+. Yeah price of Apple subscription is cheaper, but people need quality shows to sing up for it after the free trail of 1 year is finished. Until then Netflix has upper hand.

3. AbhiD

Posts: 850; Member since: Apr 06, 2012

And 1 year is a good enough time to rake enough content on board for a mammoth like Apple. Apple won't just be bringing their own content at launch(5-6 shows) but will license a lot of stuff from others as well + they are targeting one new show every month. Apple can sustain in market for as long as they like even at a loss. They have huge piles of cash + other revenue streams.

11. Poptart2828

Posts: 432; Member since: Jan 23, 2018

You didn't read the article. The content of the article clearly states that Apple is going to demolish any other streaming service not named Apple. It also backs it up with irrefutable facts.

4. AbhiD

Posts: 850; Member since: Apr 06, 2012

I would say, not just Apple TV+, but Disney+, HBO+, Prime Video, all are soon going to be knocking at the doors of Netflix. And what defence does Netflix have? All of these companies are just too big, have enormous money and revenue streams at hand, Disney and HBO have too much content right off the bat. Apple and Amazon are raking it up fast. And they can survive in the market as long as they like even if they make loss in it and won't feel a thing. Netflix doesn't enjoy the same freedom. They are entirely dependent on their streaming service. Are burning cash continuously. Yet to see the face of profit and lost subscribers first time a few quarters back. To top it, their valuation is also dependent on how good they do in streaming service. As i see it, Netflix will be bought out by either one of the mammoths in a few years, probably 5-10 years after Netflix starts losing subs, revenue and as a result their valuation tanks.

7. Omos1

Posts: 4; Member since: Sep 30, 2019

Netflix has the rest of the world. The world doesn't revolve around America.

12. AbhiD

Posts: 850; Member since: Apr 06, 2012

Disney+, Apple TV+ and Prime Video are also present in or launching in 100s of countries around the world

5. Eclectech

Posts: 355; Member since: May 01, 2013

I don't see myself leaving Netflix for Apple's handful of shows. If any service takes Netflix down, it certainly won't be Apple. Amazon also has a lot of money and it hasn't hurt Netflix one bit. I'm going to also go on record and say Disney+ will fare the best among the newcomers but they won't be able to put Netflix out of business either.

6. AbhiD

Posts: 850; Member since: Apr 06, 2012

World doesn't revolve around you. Whoever has the most content and can keep burning money for the longest will win the game. A LOT of people will rather leave Netflix for Disney upfront and eventually others are going to seriously improve as well. If Netflix was in such a good condition, they wouldn't have lost subs in absence of Disney and Apple. That says a lot.

10. AngelicusMaximus

Posts: 735; Member since: Dec 20, 2017

"The world doesn't revolve around you." Where did he say that or even imply that? Calm your tits. He's just giving his opinion like anyone else.

13. Cyberchum

Posts: 1096; Member since: Oct 24, 2012

You're really telling AbhiD to calm down? Hahahaha.

14. Stevew1978

Posts: 1; Member since: Oct 01, 2019

What are these films Apple have in their vault then? I'm pretty sure Apple don't own any movies......

8. Elvis358

Posts: 242; Member since: Mar 25, 2018

Nah I better pay apple 4.99€ or Disney 6.99€ to see all content. Than watch some free pilot episodes (which are crappy anyway) and later pay 12€+ for basically 3-4 tv series that are watchable. This is my opinion!

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