Former Verizon subscribers made up the largest percentage of its rivals recent customer additions

Former Verizon subscribers made up the largest percentage of its rivals recent customer additions
During the second quarter of this year, Verizon made the biggest contribution to its rival carriers in the form of recently added customers. Based on data from Cowen and Company Equity Research, more customers from Verizon left to switch to another operator than any other U.S. based wireless carrier. Cowen says that this indicates a more competitive market in the wireless industry. It also suggests that consumers aren't willing anymore to shell out more money for a premium wireless experience now that the difference between carriers is fading.

Cowen analyst Colby Synesael blames this on Verizon's late response to price cuts made by the competition. This might also reflect Verizon's decision to wait until the last second to offer an unlimited data plan. Verizon's move to offer an unlimited data plan was done to staunch the bleeding as subscribers were leaving Big Red for T-Mobile. But adding an unlimited plan came at a cost. As we pointed out to you the other day, Verizon's download data speeds have dropped since it started adding unlimited data to its menu.

Meanwhile, possible merger candidates T-Mobile and Sprint are looking better to U.S. consumers. A study done by Cowen for the second quarter showed that 26% of those responding said that the third and forth largest U.S. carriers were showing improvements in their brand and image. Despite T-Mobile's best efforts, Cowen says that Verizon remains positioned as the top carrier in the U.S.

Cowen's Synesael says that both T-Mobil and Sprint could pick up some ground during the next year if they enter new markets and continue to claim that their network is as good as Verizon's pipeline. Meanwhile, a look at the data shows that during the second quarter, 27% of T-Mobile's recently added customers came from Verizon. 32% of Sprint subscribers came from Big Red, as did 29% of AT&T users.

These figures show the percentage of subscribers that left Verizon and have been with their current carrier for two-years and less.

Former Verizon customers made up the largest percentage of its rivals' recent subscribers

Former Verizon customers made up the largest percentage of its rivals' recent subscribers


source: FierceWireless

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12 Comments

1. rebretz

Posts: 95; Member since: Dec 26, 2011

After a few months of horrible signal strength on Verizon I finally know why. In my area Verizon now has their phones set to connect to the new AWS LTE Band 4 or their new XLTE network instead of the good reliable Band 13. Well in my region Band 4 connectivity strength on Verizon is abysmal. I don't know why Verizon has their phones now set to connect to the "fastest" band instead of the band that gives you the best signal strength. With Band 13 my signal strength was -81 dbm. It was incredibly strong. On Band 4 my signal strength was -100 dbm. What's the use of XLTE speeds if the signal strength is so weak you can barely use data. With Verizon's new XLTE Band 4 I cannot even get a signal in my basement and I live less than 1 mile from a new Verizon tower. I fought with Verizon for months on this but they just blew me off. All I can say is I am grateful for T-Mobile. I get a strong signal at my house using their network, and while the data speed is not fast, compared to what I use to get on Verizon, it is faster than what I was getting on Verizon with their new XLTE Band 4.

3. applesnapple93

Posts: 278; Member since: Jan 06, 2016

just a heads up... ALOT of tmobiles coverage is 1700/2100mhz. they do have 700mhz in alot of those areas too (just like verizon) and wont have their 600mhz deployed for some time. Sounds like an issue with the handset you had or the sim card (yes sim cards will cause these issues, ask any Project Fi user). I setup hot spots for my tmobile using friends so they can imessage family members in frequent dead zones.

7. rebretz

Posts: 95; Member since: Dec 26, 2011

My issue wasn't a device or SIM cards. I had 2 Pixels and used 6 different SIM cards on Verizon and it was the same all around. I'm currently on T-Mobile with band 4 1700 mhz and my coverage/data is way better than on Verizon. In my area Verizon seems to be the problem now. Their band 4 sucks.

8. rebretz

Posts: 95; Member since: Dec 26, 2011

Since I can't edit my comment. I'm on 1900 mhz band 2 with t-mobile.

2. palmguy

Posts: 952; Member since: Mar 22, 2011

Cats & dogs living together! Mass hysteria!! Verizon losing customers to Sprint!!!!

5. Scott93274

Posts: 6024; Member since: Aug 06, 2013

Now I have to rewatch that movie... Thanks.

12. Alan01

Posts: 563; Member since: Mar 21, 2012

Because moving from a carrier's pre-paid service to postpaid counts as a move to a new carrier. While the study isn't perfect, it does gives us a few clues as to what is going on out there! Regards, Alan F.

4. Rampage_Taco

Posts: 988; Member since: Jan 17, 2017

How can their current carrier be their previous carrier as well? When taking the survey does it just ask your previous carriers in the last 2 years or so? Because couldn't that kind've skew the information?

6. tedkord

Posts: 17043; Member since: Jun 17, 2009

9. L0n3n1nja

Posts: 1504; Member since: Jul 12, 2016

Well, almost everyone has a cell phone, hard for someone to add new subscribers without taking from another.

11. g2a5b0e unregistered

On top of that, they have the most customers so they clearly stand to lose the most. This article seems fairly obvious.

10. jeroome86

Posts: 2314; Member since: Apr 12, 2012

People are learning.

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