Former Apple engineer blames Tim Cook for making the company "boring"

Former Apple engineer blames Tim Cook for making the company
Tim Cook might have turned Apple into the richest company on the planet, but that doesn't mean that all is well and good in Cupertino. Apple has become increasingly reliant on the iPhone as a source for revenue, and although sales of the iconic handset were booming in 2015, last year turned out to be a “combo-breaker”, as annual profits fell for the first time in 14 years.

Currently, there are concerns that there is not that much room left for innovation with the smartphone. There is also the discontent that stems from Apple's neglect of previously vital product lines such as the Mac, so it's hardly surprising that Cook's policies are being questioned.

The latest batch of criticism comes from Bob Burrough - a former Apple engineer, who worked both under Steve Jobs and Tim Cook. In an interview with CNBC, Burrough said that Tim Cook turned the tech giant “from a dynamic change-maker into a boring operations company”. He further stated that while the original iPhone was in the works, the company was in “chaos”, which eventually led to Apple's biggest invention and the creation of a product that still leads the market to this day:


According to Burrough, nowadays, the “dynamic has clearly and distinctly changed” and the engineer says that Apple is much closer to his job at Palm:


Others, like Silicon Valley entrepreneur Steve Blank, have compared Tim Cook's management style to that of former Microsoft CEO Steve Ballmer. When Ballmer took over from Bill Gates, he managed to triple Microsoft sales, but during his tenure, the tech giant also missed the opportunity to become a major player on the mobile market. It remains to be seen whether Apple will share the same fate as Microsoft and miss out on “the next big thing” in consumer electronics, but considering the company's reputation and vast resources, it still seems unlikely that future Apple products won't sell, even if they are not as groundbreaking as the original iPhone.

via Redmond Pie

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49 Comments

1. Bankz

Posts: 2548; Member since: Apr 08, 2016

True and aside the hype, ordinary the iPhone should be a $450 smartphone or maybe $500 smartphone at best. Such a boring product even though I admittedly like it's designs than most other companies and even at that, other companies have caught up and surpassed them in these regards. Too bad.

7. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

The thing is, Android users and iOS users don't see eye to eye. The price will always shoot upwards as long as there are customers who will buy the product(s) no matter what they present. Personally, I won't buy a device that's north of $500 on any platform.

43. sgodsell

Posts: 7383; Member since: Mar 16, 2013

It's not just the physical design of the smartphone, but it's the iOS user experience. With Android you can change the look and feel of the device to make it look and feel like an iPhone, or you can make it look and feel like a Windows phone, a blackberry, or anything you want. There is tons of launchers for Android. Not to mention there is a lot more tools and utilities for Android, which you just cannot get on iOS. iOS to this day still does have real multitasking. With Android smartphones you can even have split screen multitasking. Impossible on iPhones. You always see the latest tech come to Android first. You want the best mobile VR experience, then you don't look at iPhones. There is so many areas where iPhones are lacking, period.

11. Nine1Sickness

Posts: 896; Member since: Jan 30, 2011

@Bankz. Fandroidism runs deep in your veins. You tried your best at masking it by admitting your love for the design, yet you say it should cost around $450-500. Perhaps you could not afford it and settled for the next best thing so you are blatantly lying to yourself in order to make youself feel better.

26. GoGoGalaxyNexus

Posts: 80; Member since: Nov 01, 2013

Iphones are way overpriced compared to other phones, you know it, everybody knows it, stop acting like this is a Fandroidism. Also, that 10 year old design of the iphones...that's boring

31. sissy246

Posts: 7121; Member since: Mar 04, 2015

You can like the model and still feel it's not worth the money.

32. sissy246

Posts: 7121; Member since: Mar 04, 2015

designs not model

36. Finalflash

Posts: 4063; Member since: Jul 23, 2013

iPhones are the poor persons luxury phone really.. Most of them sell on contract to poor people like you, who think they're going to look rich if they get an iPhone. The rest of the world buys phones as they see fit for more practical reasons. Still, there are phones more expensive in the Android ecosystem that are actually worth the price.

48. wunderkind

Posts: 11; Member since: Apr 05, 2012

Steve Jobs is gone. So as Apple innovation.

2. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Even their most innovative iPhone has become boring. They choose to make the same phone yearly with incremental spec improvement.

12. Nine1Sickness

Posts: 896; Member since: Jan 30, 2011

Yet it ranks at the top of the antutu benchmarks.

13. mahima

Posts: 733; Member since: Nov 20, 2014

that's the only thing you have to say? weak defence there

20. darkkjedii

Posts: 31108; Member since: Feb 05, 2011

What do benchmarks/speed have to do with whether or not a phone is boring? I've used iPhones since it's inception, and over years, they've become increasingly more boring to me. Great device, but I'd call it the San Antonio Spurs of smartphones...

25. ibend

Posts: 6747; Member since: Sep 30, 2014

on top of antutu.... for 5months until new snapdragon take the crown, and hold it for 7months... repeat

35. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Oh man, if cpu theoretical performance numbers get you excited then you must live a very boring existence. Other than that, what else do they have really?

3. maple_mak

Posts: 953; Member since: Dec 18, 2013

Agreed with those engineers. Apple nowadays starts rotten thanks to Tim Crook the eyes with $$$. :(

4. zeppo

Posts: 200; Member since: Jul 21, 2015

Apple is not in the list of best company to work for. Not surprise at all

5. avishekmukherjee

Posts: 362; Member since: Apr 09, 2015

Agree. But I like the "Apple" brand.

6. avishekmukherjee

Posts: 362; Member since: Apr 09, 2015

Because of Legendary Steve jobs

8. batmite

Posts: 197; Member since: Jan 19, 2017

Tim Cook is the best CEO after Steve Jobs. Nothing that Apple does is boring. The iPhone is not boring. It's the best smartphone around because it's universally unlocked and has FFS, and because it's an iPhone, obviously. That engineer is just being salty because he no longer works for Apple.

9. maple_mak

Posts: 953; Member since: Dec 18, 2013

You must be brainwashed.

10. batmite

Posts: 197; Member since: Jan 19, 2017

You must be salty and in denial.

17. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

I smell someone who's name starts with M and ends with K. "My Body Is Ready"

24. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

You guessed right. Yet he accuses others of having multiple accounts LOL.

38. batmite

Posts: 197; Member since: Jan 19, 2017

You're just bumburned now.

33. sissy246

Posts: 7121; Member since: Mar 04, 2015

Hay Mxy stop trying to hide .

39. batmite

Posts: 197; Member since: Jan 19, 2017

My name is batmite.

21. darkkjedii

Posts: 31108; Member since: Feb 05, 2011

Duplicate account maybe?

49. wunderkind

Posts: 11; Member since: Apr 05, 2012

Steve Jobs dead. Apple innovation dead.

14. Plasticsh1t

Posts: 3108; Member since: Sep 01, 2014

Open the software and allow jailbreak and it will never be boring.

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