Following in Huawei's footsteps, Samsung is reportedly working on dedicated AI processing chips


Artificial intelligence is the Next Big Thing, according to most of the tech industry, with all the large corporations out there rushing to get a head start on the competition. And things has been this way for quite a few years now, though it's fair to say AI assistants have yet to prove they're anything more than a fancy solution to the problem of being too lazy to reach for your phone.

And Samsung, of all companies, should know that with its recent introduction of Bixby, one of the most universally despised features of the Galaxy S8 and Note 8 (though, in its defense, this is mostly due to the inclusion of a dedicated Bixby button rather than any particular weakness of the assistant itself). But even after its fairly disastrous launch, Samsung seems to be dead set on making Bixby one of its biggest products.

Case in point: according to industry sources cited by The Korea Herald, Samsung is currently working on "several types" of dedicated AI processing chips. The crucial difference between them and current solution would be enabling for offline data processing — in simple terms, this means that rather than send all input data to Samsung, your phone can perform the necessary calculations by itself.

And if this sounds familiar, there's a fairly good reason for this: Huawei, a major competitor to Samsung both in the smartphone and the components markets, has already developed such a chip and has equipped its latest smartphone processor, the Kirin 970, with it.

And while the most obvious application of such a chip would be powering Bixby, it's worth noting that Samsung sells its chips to other companies as well. So with AI becoming ever more popular, the company could use this occasion as a potent revenue stream — though it remains in question whether its product will come soon enough to be relevant, as the sources claim the company plans on commercializing it "in the next few years."

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23 Comments

1. nctx77

Posts: 2540; Member since: Sep 03, 2013

Following in Apple’s footstep lol!

4. Boast_Rider

Posts: 535; Member since: Sep 14, 2017

Who is following Google's TPU, who is following Nvidia who got in first with their DGX workstation systems.

22. vincelongman

Posts: 5693; Member since: Feb 10, 2013

Also to be fair, Samsung's Exynos 8895 already had a "VPU (Vision Processing Unit)" for accelerating machine vision Its clear SoC venders are focusing more and more on ML and AI these days e.g. Qualcomm kept mentioning how benchmarks aren't everything as parts of the 835 aren't being tested (e.g. their Hexagon DSP)

23. Boast_Rider

Posts: 535; Member since: Sep 14, 2017

AI and ML is going to be huge in the next 10 years. While I'm not a developer(I'm a systems guy), I have friends working in companies like Samsung, Google and Microsoft. Let's say one of them is friend X(works in Samsung). He told me that around 80% of Samsung's dev efforts are going into Bixby and it's going to be pretty big in a few years. Same with Google, who is using ML in pretty much everything.

2. Bankz

Posts: 2543; Member since: Apr 08, 2016

lol, monkey see, monkey do.

6. Sammy_DEVIL737

Posts: 1529; Member since: Nov 28, 2016

And what about your iPhone X (with FPS under the display & 512 gigs of internal storage.)

7. trojan_horse

Posts: 5868; Member since: May 06, 2016

LMAO.

9. kiko007

Posts: 7493; Member since: Feb 17, 2016

Bankz is going to be taking Ls in the chat for a very, very long time. It might be apropos for him to simply create an alt-account to avoid the shame at this point.

8. tedkord

Posts: 17356; Member since: Jun 17, 2009

I know, right? Wireless charging, edge to edge (sort of) screen, fast charging, no front button. Monkey see, Monkey go all great artist.

18. darkkjedii

Posts: 31039; Member since: Feb 05, 2011

Hey Bankz! I want the iPhone X.B.E. (Bankz Edition). The one with inscreen FPS, IP68, and 512 gigs of storage. 

3. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Sentient AI would most likely mean the end of humanity.

5. kiko007

Posts: 7493; Member since: Feb 17, 2016

Humanity will most likely be the cause of humanity's downfall lol.

10. tedkord

Posts: 17356; Member since: Jun 17, 2009

No doubt. But then again, if we invent self aware AI, and it destroys us, it is our fault.

21. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Elon musk suggest that we merged with our AI to avoid this fate.

12. HansP

Posts: 542; Member since: Oct 16, 2011

How original to see iPhonearena using exaggerated negative language when writing about Samsung.

17. AxelFoley unregistered

You mean, you don't remember "The Great Bixby Disaster of 2017"? It was breaking news on CNN. I will tell my grand children and great grand children about it. It will probably be in their history books.

19. HansP

Posts: 542; Member since: Oct 16, 2011

Yup, I see rage all over the internet about how Bixby does what it's made for. Towns have been burnt to the ground. Nations has fallen.

20. chenski

Posts: 768; Member since: Mar 22, 2015

Huawei is upping the ante!

* Some comments have been hidden, because they don't meet the discussions rules.

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