Fixing shades of yellow on a Sunday tells us how Steve Jobs upped Apple's stock price a 100 times

Fixing shades of yellow on a Sunday tells us how Steve Jobs upped Apple's stock price a 100 times
With all the cult about Apple, one might start thinking that Steve Jobs is that ephemeral creature, into yoga, vegetarianism and spirituality, almost floating a few inches above the ground. In his tenure as Apple's CEO, though, this couldn't be further from the truth, it appears.

Google's Vic Gundotra posted an amusing anecdote on Google+ how Steve Jobs called him on a Sunday morning that the Google logo had the wrong shade of yellow on the iPhone, and had to be fixed. Here's Vic's recap of what Steve Jobs told him when he returned his call after a Sunday morning church service:

"So Vic, we have an urgent issue, one that I need addressed right away. I've already assigned someone from my team to help you, and I hope you can fix this tomorrow" said Steve. "I've been looking at the Google logo on the iPhone and I'm not happy with the icon. The second O in Google doesn't have the right yellow gradient. It's just wrong and I'm going to have Greg fix it tomorrow. Is that okay with you?".

A few minutes later Vic Gundotra had received an email with the subject line "Icon Ambulance", which contained directions for contacting Apple's Greg Christie to work on the right shade of yellow with him.

As smile-inducing as this episode may sound, like something you'd see in the movie "Horrible Bosses", it is a tribute to the personality of Steve Jobs as a CEO. When he took the helm of Apple for the second time in 1996, the stock price has been languishing at around $4, and recently it broke the $400 barrier. Not bad of a return for fifteen years, and a proof that details matter.

Watch a slide show of Diana Walker's pictures taken of Steve in his home office below.

source: Vic Gundotra via



1. ryq unregistered

no matter how you hate steve jobs, he really changes the game! just ask nokia or samsung or acer!

6. corporateJP

Posts: 2458; Member since: Nov 28, 2009

Suing everyone on very little basis definitely changed the game.

8. E.N.

Posts: 2610; Member since: Jan 25, 2009

Well Apple won some of those suits right? I remember when the suits started coming out, many people were laughing and saying that the arguments behind each suit is weak at best. Apple is winning many of their suits so I wouldn't say very little basis.

10. dandirk

Posts: 187; Member since: Aug 04, 2011

Actually Apple is winning about 10-20% of their complaints. Netherlands: 10 complaints, 1 upheld US ITC: 10 complaints, 2 up for further review (8 thrown out).

2. bucky

Posts: 3794; Member since: Sep 30, 2009

yea you have to give it up to him. He was definitely passionate about his products

4. Moo unregistered

He only knows and close people.

5. Moo unregistered

I would not doubt that he is gone already and they are not going to say until after the next iPhone.

7. gallitoking

Posts: 4721; Member since: May 17, 2011

Many people have a vision .. but very few can acomplish it... he is one of them.... the new era of Apple is about to begin

11. dandirk

Posts: 187; Member since: Aug 04, 2011

Steve was notorious for this type of behavior. It is probably the #1 reason Apple DID revolutionize tech devices with more consumer level ease of use. Steve was nutjob anal, but his vision mostly worked. That is probably the BIGGEST thing Steve brought to Apple and the tech industry. The slap in the face that normal people use technology and it should be designed for them. While I know Apple will be ok for a few years, afterwards maybe questionable. Will enough of Steve rub off on Tim C? Probably... Will THAT be enough in a market where you have to constantly come up with something new?

12. Moo unregistered

I remember the scary times of Apple. After Apple had such a lead in the personal pc market. Then no one wanted really an Apple computer.

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