First Vaio smartphone gets certified in Japan, retail packaging shows up

First Vaio smartphone gets certified in Japan, retail packaging shows up
Last month, we told you about an alleged Vaio smartphone that's supposed to be announced on March 12. Now, it's been discovered that the handset, model number VA-10J, was approved by Japanese authorities back in December - which seemingly means that it can already be commercialized in Japan.

The VA-10J smartphone isn't a high-end one. Its features reportedly include a 5-inch 720p display, a quad-core Qualcomm Snapdragon 410 processor, a 13 MP rear camera, and a 5 MP front-facing camera. There are also 2 GB of RAM and 16 GB of internal memory, while Android 5.0 Lollipop is available out of the box. Speaking of the box, Vaio officials recently showed off the retail packaging of the VA-10J - you can see it in the slideshow below. Unfortunately, the smartphone itself hasn't been revealed yet.

As you may know, Vaio is no longer a Sony brand. In early 2014, Sony sold the unit to a Japanese investment firm, thus Vaio became a standalone company. Most likely, the first Vaio smartphone will be sold only in Japan. But we'll let you know more about this as soon as new details are available.


via: Blog of Mobile (translated), PC Watch (translated)

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18 Comments

1. drunkenjay

Posts: 1700; Member since: Feb 11, 2013

interested to see what it brings out.

6. ankitp

Posts: 138; Member since: Feb 19, 2013

soon sony will sell their smartphone business to vaio

7. kent-gaga

Posts: 609; Member since: Apr 10, 2012

actually that might be a great idea if Vaio can ever bring their phones to global markets

11. alexhdkn

Posts: 10; Member since: Nov 25, 2014

They said that they won't.

2. Settings

Posts: 2943; Member since: Jul 02, 2014

Wow an article about a retail box! Better than overshared S6 news.

10. Jason2k13

Posts: 1469; Member since: Mar 28, 2013

i hope this box is waterproof like sony smartphones

3. BruceLeeRoyJenkins

Posts: 51; Member since: Feb 27, 2015

Quite interested to see what comes out. Hoping a Vaio-like design language carried from their laptops (the recently released ones).

4. Chuck007

Posts: 1412; Member since: Mar 02, 2014

Further proof that the VAIO logo looks good on just about anything lol

5. MacWiNux

Posts: 128; Member since: Jan 07, 2014

based on the retail box volume rocker is on the right side design rounded corners ala xperia E4 design?

18. Rhinoface

Posts: 179; Member since: Dec 05, 2014

Hope not. E4 is ugly to me haha. E3 was much nicer, minus the bezel

8. Af1rPA

Posts: 712; Member since: Jun 12, 2014

Boooooooooo!! Show the phone! Id be less annoyed if it was a pretty asian girl holding the box.

9. corporateJP

Posts: 2458; Member since: Nov 28, 2009

Sony's own divesture will come back to haunt them, and that's the last thing they need right now...

16. Settings

Posts: 2943; Member since: Jul 02, 2014

Probably the way around. They knew Vaio would be great standing on its own with its new family.

12. romeo1

Posts: 823; Member since: Jan 06, 2012

Sony should've used the vaio name a long time ago for their windows phones. But they didn't want to share with ericsson. Thats why just as sony was on its own you saw more and more of their technologies come into the phones. I hate to say it but it could be to little to late.

13. Chuck007

Posts: 1412; Member since: Mar 02, 2014

They should'be dropped the disastrous Xperia name (no matter how great the Z3 was it was plagued by the bad name of it's predecessors) altogether and went with VAIO. Selling the VAIO unit didn't make them any money. Heck they even lost money meanwhile losing a worthy brand. As you said, major wasted opportunity.

14. buccob

Posts: 2978; Member since: Jun 19, 2012

Since this phone is not Sony and won't bring Sony's features (Walkman, small apps, PS extras) I don't find it very attractive... But as others have posted the Xperia name, while attractive, has a bad reputation in some markets, however in my country is getting famous due to waterproof... My Z3c (inside a case) was instantly recognized as an xperia device when I was using it in a pool to video capture my kid

15. Switch00

Posts: 536; Member since: Sep 04, 2013

this has nothing to do with the original vaio. still, that logo is tempting. much better than some funny rotten apple.

17. Colombianmax

Posts: 52; Member since: Dec 29, 2014

Hopefully they have something different to offer! unlike all manufacturers now only catering to size queens wanting huge phones. I'm sure there's gotta be a market out there for smaller phones...

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