First Samsung Galaxy Alpha promo video is out and it's a snooze fest

Call it a mid-ranger if you like, but there's no denying that the Samsung Galaxy Alpha is shaping up to be one intriguing device. The specs are just right, and will actually let the device compete with loners like the Sony Xperia Z1 Compact, which has been sitting unopposed in the compact segment thanks to its powerful hardware, or even the next iPhone.

Samsung, however, doesn't appear to be as excited, or, well, at least the marketing heads that approved the first promo of the device don't. It's obvious that the folks behind the piece are trying to appeal to a slightly more targeted audience with the ad (the creative type), but we're not sure they did a particularly good job, especially with the bland ending. In any case, find below the embedded promo, and judge for yourself.

The Galaxy Alpha will go up for pre-order in Russia on Friday, August 15th, and ship to customers starting September 12th. The asking is price, at the equivalent of $690 in Russia, is steep, though it's obvious that the company wanted this to be priced in-between the cheaper Galaxy S5 mini, and the flagship Galaxy S5. It remains to be seen if that is a winning formula, especially if the electronics giant sticks with such lukewarm promotion.

Related phones

Galaxy Alpha
  • Display 4.7" 720 x 1280 pixels
  • Camera 12 MP / 2.1 MP front
  • Processor Samsung Exynos 5 Octa, Octa-core, 1800 MHz
  • Storage 32 GB
  • Battery 1860 mAh(11h 3G talk time)



1. Zomer

Posts: 361; Member since: May 31, 2013

I'm pretty sure all great DJ's in the world will use the Galaxy Alpha to mix.

11. TheMan

Posts: 494; Member since: Sep 21, 2012

Most exciting item in the ad? French curves!

13. engineer-1701d unregistered

its way better then that new apple commercial with the guys doing a concert with the ipad mini beat mixer thing.

25. danny_a2005

Posts: 365; Member since: Oct 06, 2011

Finally, bit they have to do something with that Touchwiz, I like the new design, They souldve done that with the S5

2. dickwyn

Posts: 621; Member since: May 07, 2012

i think this device is a proof of concept to see the market response, the real change will most likely come next year once they've understand what the market really needs

19. The-Sailor-Man

Posts: 1095; Member since: Mar 25, 2014

The menial tech media when smell aluminium , get wet. The aluminium tin can smell, turn them on. If they didn't go to Russia you would never know about this mid-range Samsung phone. Samsung make many mid-range phones per year.


Posts: 650; Member since: Nov 20, 2011

zZZzzzzz !!! .... no thanks !!!

14. engineer-1701d unregistered

i really like it and i want the blue or silver unit

20. naittosan

Posts: 243; Member since: Jun 28, 2014

Get it.To lame for me.

4. uchihakurtz

Posts: 428; Member since: Nov 12, 2012

Just as the name suggest, it's just an Alpha test. The real deal will come after Release Candidate version or Stable, lol.

15. engineer-1701d unregistered

like it says they are testing the market pre-order this friday wait a month to get it means see how many people want it then use it to make newer alpha with better screen and big battery for usa and rest of world.

5. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

Slim device, but not sexy and slick looking design.

26. JMartin22

Posts: 2390; Member since: Apr 30, 2013

I guess that's just your opinion. I liked it more than the design language of the iPhone or those front-design engineering disasters of the HTC One models

6. GreekGeek

Posts: 1276; Member since: Mar 22, 2014

Ahh, projecting glamour and class! That has nothing to do with the device lol

7. GreekGeek

Posts: 1276; Member since: Mar 22, 2014

What a boring piece of garbage (both the ad and the device) Did I just watch a L'Oréal commercial?

9. Flippyphone

Posts: 67; Member since: Jul 15, 2014

Does constant negativity ever get old for you, or is that just where you're most comfortable?

12. BobbyDigital

Posts: 2125; Member since: May 29, 2014

Constant negativity seems to be his forte. Sucks to be him.

17. engineer-1701d unregistered

he is greek what else can he do, they crush the economics of the east and give nothing to the world but nice summer beach and some hot girls while they are young

16. engineer-1701d unregistered

they pulled a apple like commercial think about it for a sec the music the classic work and model people. with the device. i think thats the real good commercial for the americas will work for the female masses.

23. AlikMalix unregistered

You have a point, but try to use punctuation next time. Are you typing with swype or something?

8. tmcr7

Posts: 180; Member since: Nov 02, 2011

Samsung is just testing the market with an experimental product.

10. NokiaFTW

Posts: 2072; Member since: Oct 24, 2012

Samsung have been off their game recently, be it in their software, phones or even ads. Perhaps the unexpected drop in sales and profits has shocked them. In any case, this is a rather disappointing product. Though it looks good and has a premium design, there seems to be no real point of releasing this phone. Perhaps if they would have released it last year, it could've competed with the likes of other 720p flagships like the Moto X and the iPhone 5S. It seems that Apple will win the flagship fight this year in terms of sales with their iPhone 6.

18. AfterShock

Posts: 4147; Member since: Nov 02, 2012

Target located=Fashionistas. Good luck with that, they're a finicky bunch.

21. .AppleJack

Posts: 22; Member since: Feb 19, 2013

It's me or Alpha just sounds like "iPhone"

22. AlikMalix unregistered

So there is just no way to advertize a Samsung phone without bashing Apple products. This was boring. Even I can admit that bashing Apple in samsung commercials gives me information how great iPhones are. For example: people willing to stand inline to first to try out me iphone, or that iphone users are so happy with ios that they rather wait for bigger screen than to deal with android. Or that samsung phones need an extra battery around just to make it thru the day (I own an iphone my battery is great thru the day - find that airport commercial funny). But this is a poor attempt to capture emotion like apple does with their "you're more powerful" and "creative" commercials. Sorry samsung. You should try to point out your strong points (believe it or not there are quite a few). Copying and bashing is not one of them.

24. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

1. Their leader/s may claim a special, exclusive ministry, revelation or position of authority given by Steve Jobs. 2. Well it can't, because Apple is controlling all the typical average joes. There are more dumb people than smart people that we live around? 3. They use intimidation or psycho manipulation to keep Apple fans loyal to their ranks. This could be in the form of marketing of dire calamity sent by Steve Jobs if they leave; being shunned by their family and friends etc. This is a vital part of the mind control process. 4. Apple fans will be expected to give substantial financial support to the iCult. This could be compulsory tithing (which is checked); signing over all their property on entering the iCult; coercive methods of instilling guilt on those who have not contributed; selling other goods for the iCult as part of their "ministry". 5. iPad-based cults may ridicule technologies that take up free-will offerings 6. There will be great emphasis on loyalty to the iCult and its marketing. The lives of Apple fans will be totally absorbed into the iCult's activities. They will have little or no time to think for themselves because of physical and emotional exhaustion. This is also a vital part of the mind control process. Because Apple has locked thier users, so they can't migrate.

27. JMartin22

Posts: 2390; Member since: Apr 30, 2013

The whole point of the commercial was to illustrate sophisticated people of high-society doing productive things and using a product that matched their style and productivity (we all know what Galaxy phones are potentially capable of) Anyone with a brain would know that the commercial was indeed well executed at its task.

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