Call it a mid-ranger if you like, but there's no denying that the Samsung Galaxy Alpha is shaping up to be one intriguing device. The specs are just right, and will actually let the device compete with loners like the Sony Xperia Z1 Compact, which has been sitting unopposed in the compact segment thanks to its powerful hardware, or even the next iPhone.
Samsung, however, doesn't appear to be as excited, or, well, at least the marketing heads that approved the first promo of the device don't. It's obvious that the folks behind the piece are trying to appeal to a slightly more targeted audience with the ad (the creative type), but we're not sure they did a particularly good job, especially with the bland ending. In any case, find below the embedded promo, and judge for yourself.
The Galaxy Alpha will go up for pre-order in Russia on Friday, August 15th, and ship to customers starting September 12th. The asking is price, at the equivalent of $690 in Russia, is steep, though it's obvious that the company wanted this to be priced in-between the cheaper Galaxy S5 mini, and the flagship Galaxy S5. It remains to be seen if that is a winning formula, especially if the electronics giant sticks with such lukewarm promotion.