First Moto X ad due tomorrow is all about freedom to customize. 'Merica!

First Moto X ad due tomorrow is all about freedom to customize. 'Merica!
We're likely getting close to the release of the Motorola Moto X, which our source has consistently said would be released in July/August. Now, there's a new ad that has leaked out that looks to be the first ad for the Moto X. It is a full page ad that is obviously due to run tomorrow, and it's all about freedom, not to mention taking a jab at Apple that Motorola's phones are "designed, engineered and assembled in the USA". 'Merica!

It's obvious that the ad is designed to run tomorrow, because it refers to the 4th of July as "tomorrow", which is when (according to the ad) you'll "eat burgers, watch fireworks and celebrate the freedom to be whoever you want to be." Grammatical awkwardness aside, the ad goes on to drop the good news, calling the Moto X:

It's unclear exactly what kind of customization options will be available. We've heard before that customers will be given the choice of over 20 colors for the phone, and there have been unconfirmed rumors about various hardware customization options like storage capacity, amount of RAM, and even the case material. We'll just have to wait and see on all that. 

The ad unfortunately doesn't have an image of the phone, but rather two generic white people jumping into a lake. And, it also doesn't mention when we'll see the phone itself, leaving it simply as "Moto X. Coming soon." Although, a very observant reader did point out that the man and woman jumping into the lake do seem to be in an 'X' and 'I' shape. So, if you wanted to read into it, you might try to guess that the device would be announced on July 11th, since XI is the roman numeral for 11. It's a bit of a stretch, but we do know that Google likes hiding numbers in things, so it's always possible. 

source: AdAge via ReadWriteWeb

Related phones

Moto X
  • Display 4.7" 720 x 1280 pixels
  • Camera 10 MP / 2 MP front
  • Processor Qualcomm Snapdragon S4 Pro, Dual-core, 1700 MHz
  • Storage 16 GB
  • Battery 2200 mAh(13h talk time)



1. jaytai0106

Posts: 1888; Member since: Mar 30, 2011

It would be awesome if I can pick up everything that goes into a phone!! It's going to great :D

17. james004

Posts: 486; Member since: May 15, 2013



Posts: 4851; Member since: Apr 13, 2012

I would like: 64Gb memory 4Gb Ram Ddr3 Omap5 A15x4 at 2.5Ghz or Tegra 4 570ppi 5inch Sapphire glass front Carbon Fibre back PvrSgx554x4 GPU 4000 Mah battery Built in Amp digital superb clarity speakers 3 mic 100hz refresh frame rates 20Mp Sony Exmoor RS sensors with 3x optical zoom Carl Zeiss optics 5mp front camera Thank you Motorola ™®

37. mafiaprinc3

Posts: 585; Member since: May 07, 2012

sound like a dream phone,good luck with that

38. thelegend6657 unregistered

Why don't you stick this up your own a**hole ? Total overkill and not gonna happen Maybe you will have to wait for 1 year more

46. flynfree

Posts: 374; Member since: Jun 09, 2013

That's too much for mid to high end phone, plus $350 of price.

47. Commentator

Posts: 3722; Member since: Aug 16, 2011

Eh, everyone's such a Debbie Downer today. I think it would be awesome if we could build phones the same way we can build PCs. Unnecessary power and extremely expensive: what's more American than that?


Posts: 3131; Member since: Jan 12, 2010

with a 600 dollar on contract price tag to boot, lol

66. Berzerk000

Posts: 4275; Member since: Jun 26, 2011

You're asking for a bit too much here, Troll, you can't expect every new phone that comes out to completely break the barrier on specs like you always do. 64 GB of storage is reasonable 4 GB of RAM is pretty far away OMAP seems to be out of the game, the only A15 based processors they have are dual core, and Tegra 4 doesn't seem ready for consumer devices For a 5" display to have 570 ppi you would need a 2560x1440 display (580 ppi), and that shouldn't be here until next year or the year after, way too soon for the Moto X launch. Sapphire glass is still pretty expensive, so manufacturers probably wouldn't use it. The SGX554MP4 is strictly for tablets. Way to power hungry for phones, even with Motorola's Maxx batteries. If they do use a next gen SoC that features PowerVR, I would think it would be from the Rogue series and be dual core. I actually would like to believe that Motorola would raise their Maxx status. 3,300 mAh is still insane, but after 2 years I want them to make an advancement. Good speakers and triple mics are reasonable Not sure about the 100 Hz refresh rate I would welcome the camera if Sony would be willing to sell it to Motorola.

74. reten

Posts: 43; Member since: Apr 03, 2013

And why not Lemon cheese cake on top of that

82. Daftama

Posts: 641; Member since: Nov 03, 2012

Hey troll what would price be??


Posts: 4851; Member since: Apr 13, 2012

Around £800 What do you think.... ®

86. Daftama

Posts: 641; Member since: Nov 03, 2012

Thats a serious price but market would be very limited to that pricing

2. InspectorGadget80 unregistered


60. htc_evo_3d

Posts: 84; Member since: Mar 11, 2013


3. khaldoon

Posts: 62; Member since: May 17, 2013

If they can actually mange to get the right screen size , a good design , an attractive UI, and the best hardware available udder hood . Moto will simply role the android market !

4. AMDPhenomX4

Posts: 48; Member since: Apr 06, 2013

The people are making an XI and XI is roman numerals for 11, so perhaps July 11th it will be out?

8. AnotherOne

Posts: 15; Member since: Jul 04, 2012

You my friend, are genius. That's very possible. But you never know , it could just be a picture of two people jumping in a lake.

9. Dr.Phil

Posts: 2340; Member since: Feb 14, 2011

It could either be that or it could just be them showing two people jumping into a lake and being different in how they are doing it.

45. Deadeye37

Posts: 291; Member since: Jan 25, 2011

Or Maybe November :(

5. PermanentHiatus

Posts: 267; Member since: Jun 22, 2012

Designed AND assembled in the U.S.A. Definitely a jab at Apple.

10. KingKurogiii

Posts: 5713; Member since: Oct 23, 2011

or just a point of pride which it should be for an American Company.

12. TheLolGuy

Posts: 483; Member since: Mar 05, 2013

Exactly. Can't they just rally the Americans together to celebrate? Does it always have to be about Apple? Not every advertisement has to have a negative spin on it.

14. Mxyzptlk unregistered

You know the iPhone and iDevices are designed in the US? They are only assembled elsewhere where labor is cheap and expendable.

21. Commentator

Posts: 3722; Member since: Aug 16, 2011

Of course he knows Apple products are designed here. Thanks to their new corn-ball ads how could anyone NOT know that they're "Designed in California"? (A fake tear just rolled down my face just from thinking about those ads.) That doesn't stop what Moto's doing from being a DEFINITE jab at Apple, given their recent aforementioned ad-campaign + the Fourth o' July coming up. Appealing to the American appeal to "made in the USA" is generally a pretty good move.

26. Mxyzptlk unregistered

Just because something isn't made in America doesn't mean it isn't quality. A lot of luxurious things people enjoy aren't American made. Swiss watches aren't made in America. Royals Royce isn't made in America. Most of our most "reliable" cars are not made in America, or at least based in America. Motorola can take as many jabs as they want but they will soon see that being "made in America" is just a slogan than costs more to maintain than the limited benefit it provides.

29. Commentator

Posts: 3722; Member since: Aug 16, 2011

Don't forget: now that Moto is a "Google Company" they can afford to sell these things at losses. Google doesn't strike me as a company too concerned about losing a few hundred million dollars if they can explore a newly formed market segment (i.e. "build-a-phone"). A lot more goes into this than merely the bottom line of the balance sheet.

32. Commentator

Posts: 3722; Member since: Aug 16, 2011

Er, bottom line of the income statement I mean. Sorry, it's been a while since I've done any accounting.

54. Mxyzptlk unregistered

They're only able to do that because they have a monopoly in the search and advertising market. They make billions off advertising, searching, and other related business models. If they were someone like Samsung, GE, or any business that has competition, they wouldn't be able to sustain that model of business for very long. Let's not forget they have poor distribution since they can not seem to fulfill orders in a timely manner as seen with the Nexus 7 and the Nexus 4.

57. Commentator

Posts: 3722; Member since: Aug 16, 2011

To your first paragraph: so? To your second one: these distribution methods are also products of ASUS and LG's handling of the situation, not just Google's. I'm not saying the Moto X will be any different, but I'll give them the benefit of the doubt until proven otherwise.

* Some comments have been hidden, because they don't meet the discussions rules.

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