First Moto X ad due tomorrow is all about freedom to customize. 'Merica!

First Moto X ad due tomorrow is all about freedom to customize. 'Merica!
We're likely getting close to the release of the Motorola Moto X, which our source has consistently said would be released in July/August. Now, there's a new ad that has leaked out that looks to be the first ad for the Moto X. It is a full page ad that is obviously due to run tomorrow, and it's all about freedom, not to mention taking a jab at Apple that Motorola's phones are "designed, engineered and assembled in the USA". 'Merica!

It's obvious that the ad is designed to run tomorrow, because it refers to the 4th of July as "tomorrow", which is when (according to the ad) you'll "eat burgers, watch fireworks and celebrate the freedom to be whoever you want to be." Grammatical awkwardness aside, the ad goes on to drop the good news, calling the Moto X:

It's unclear exactly what kind of customization options will be available. We've heard before that customers will be given the choice of over 20 colors for the phone, and there have been unconfirmed rumors about various hardware customization options like storage capacity, amount of RAM, and even the case material. We'll just have to wait and see on all that. 

The ad unfortunately doesn't have an image of the phone, but rather two generic white people jumping into a lake. And, it also doesn't mention when we'll see the phone itself, leaving it simply as "Moto X. Coming soon." Although, a very observant reader did point out that the man and woman jumping into the lake do seem to be in an 'X' and 'I' shape. So, if you wanted to read into it, you might try to guess that the device would be announced on July 11th, since XI is the roman numeral for 11. It's a bit of a stretch, but we do know that Google likes hiding numbers in things, so it's always possible. 


source: AdAge via ReadWriteWeb

Related phones

Moto X
  • Display 4.7 inches
    1280 x 720 pixels
  • Camera 10 MP (Single camera)
    2 MP front
  • Hardware Qualcomm Snapdragon S4 Pro, 2GB RAM
  • Storage 16GB,
  • Battery 2200 mAh
  • OS Android 5.1 Lollipop

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86 Comments

78. itsdeepak4u2000

Posts: 3718; Member since: Nov 03, 2012

I want 4-8 inch flexible (with enlarge/reduce-able screen facility according to user's requirement), bendable, unbreakable, twistable display. 50 MP rear / 10 MP Front (Both Full HD at 120 fps). 5.0 GHz 16 core snadragon 1600 processor. Adreno 660 GPU. 8GB RAM. 5G to 10G / LTE Super Advance support.

75. CX3NT3_713

Posts: 2365; Member since: Apr 18, 2011

Nice.... Let's see what's coming... Cause Samsung, is getting boring.

73. tswsabeer

Posts: 16; Member since: Mar 16, 2013

Nice Googlish Motorola Logo.

72. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

Welcome back, Moto! :D

71. GhostBear

Posts: 25; Member since: Feb 01, 2013

Motorola has always had phenomenal build quality. My Moto Atrix 4G is still running strong, may be time to upgrade with Moto back on the horse.

16. Sniggly

Posts: 7305; Member since: Dec 05, 2009

I am pretty excited now. Perhaps the original customization rumors were true?

18. Mxyzptlk unregistered

They're called rumors for a reason.

69. KingKurogiii

Posts: 5713; Member since: Oct 23, 2011

you're such a heel nipper. xD

77. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Hook, line and sinker.

11. KingKurogiii

Posts: 5713; Member since: Oct 23, 2011

if the HTC One doesn't hurry up and come out for Verizon i may go after a Moto X. yeah, that's probably what i'll do. get the X first and then set my eyes on the HTC T9 as a backup.

13. MistB

Posts: 581; Member since: Jul 07, 2012

Think you meant T6, aka HTC One Max. Was reading Android's Authority's take on this and they seem to confirm what we've been assuming all along with their sources, this will be the first of a kind experience where customising hardware on your phone will become reality, although options will be limited for now (with RAM, battery and processors) and with the playstore playing a crucial key role into how you want to modify your phone to meet your needs. If this is true along with all the promised hi-tech features that Motorola promised, hands down this will be to me, the most revolutionary phone of 2013 until we see the Nexus 5 with key lime pie.

67. KingKurogiii

Posts: 5713; Member since: Oct 23, 2011

yeah! the T6! it'll be sick to say the least especially if it's super affordable but i don't think we'll get custom Internals, just custom Aesthetic stuff. this time around anyway...

23. Commentator

Posts: 3723; Member since: Aug 16, 2011

I would definitely jump ship to the X if I plop a big ol' Snapdragon 800 + 1080p 5' SLCD3 + 2GB (or more?) RAM + 3000 mAh battery into it, regardless of when the One comes out. Granted, I'm in no financial position to buy a $600+ unlocked phone right now anyways, so this was really just theoretical.

68. KingKurogiii

Posts: 5713; Member since: Oct 23, 2011

i wouldn't get my hopes up for a super spec'd device this time...

70. Commentator

Posts: 3723; Member since: Aug 16, 2011

No, but I'll remain prudently hopeful. Something needs to change in the industry. Everything's been so frustratingly linear and predictable these last few years.

5. PermanentHiatus

Posts: 267; Member since: Jun 22, 2012

Designed AND assembled in the U.S.A. Definitely a jab at Apple.

10. KingKurogiii

Posts: 5713; Member since: Oct 23, 2011

or just a point of pride which it should be for an American Company.

12. TheLolGuy

Posts: 483; Member since: Mar 05, 2013

Exactly. Can't they just rally the Americans together to celebrate? Does it always have to be about Apple? Not every advertisement has to have a negative spin on it.

14. Mxyzptlk unregistered

You know the iPhone and iDevices are designed in the US? They are only assembled elsewhere where labor is cheap and expendable.

21. Commentator

Posts: 3723; Member since: Aug 16, 2011

Of course he knows Apple products are designed here. Thanks to their new corn-ball ads how could anyone NOT know that they're "Designed in California"? (A fake tear just rolled down my face just from thinking about those ads.) That doesn't stop what Moto's doing from being a DEFINITE jab at Apple, given their recent aforementioned ad-campaign + the Fourth o' July coming up. Appealing to the American appeal to "made in the USA" is generally a pretty good move.

26. Mxyzptlk unregistered

Just because something isn't made in America doesn't mean it isn't quality. A lot of luxurious things people enjoy aren't American made. Swiss watches aren't made in America. Royals Royce isn't made in America. Most of our most "reliable" cars are not made in America, or at least based in America. Motorola can take as many jabs as they want but they will soon see that being "made in America" is just a slogan than costs more to maintain than the limited benefit it provides.

29. Commentator

Posts: 3723; Member since: Aug 16, 2011

Don't forget: now that Moto is a "Google Company" they can afford to sell these things at losses. Google doesn't strike me as a company too concerned about losing a few hundred million dollars if they can explore a newly formed market segment (i.e. "build-a-phone"). A lot more goes into this than merely the bottom line of the balance sheet.

32. Commentator

Posts: 3723; Member since: Aug 16, 2011

Er, bottom line of the income statement I mean. Sorry, it's been a while since I've done any accounting.

54. Mxyzptlk unregistered

They're only able to do that because they have a monopoly in the search and advertising market. They make billions off advertising, searching, and other related business models. If they were someone like Samsung, GE, or any business that has competition, they wouldn't be able to sustain that model of business for very long. Let's not forget they have poor distribution since they can not seem to fulfill orders in a timely manner as seen with the Nexus 7 and the Nexus 4.

57. Commentator

Posts: 3723; Member since: Aug 16, 2011

To your first paragraph: so? To your second one: these distribution methods are also products of ASUS and LG's handling of the situation, not just Google's. I'm not saying the Moto X will be any different, but I'll give them the benefit of the doubt until proven otherwise.

34. roldefol

Posts: 4745; Member since: Jan 28, 2011

Seriously? You're gonna pooh pooh "Made in the USA"? Hell, I don't deliberately go after made in USA goods, but I am proud to say my car was built in the US and thus brought money into the hands of blue collar American workers. You have to have your head pretty far up Apple's arse to be so apathetic.

55. Mxyzptlk unregistered

Did you even bother to read my comment before complaining about Apple? I rather have something that works than to proudly say I own a product that was "made in America."

61. roldefol

Posts: 4745; Member since: Jan 28, 2011

Yes, I did read your comment. You then rattled of a bunch of expensive European luxury goods, as if that somehow negates the fact that Apple uses cheap Chinese labor to maximize profits. Thing is, we're not arguing that "made in the USA" is a mark of quality. We're arguing that is a mark of pride. As for the iPhone, I respect its straightforward usefulness much more than its luxury cachet.

62. Commentator

Posts: 3723; Member since: Aug 16, 2011

He's responding to your apathy in general rather than your comment, and I agree. You have had nothing positive to say about this development at all. In fact, I've never seen you say anything positive about anything that isn't Apple-related.

81. Mxyzptlk unregistered

I'm positive that this is a bad idea in the long run. The apathy of my comment is only what's realistic.

* Some comments have been hidden, because they don't meet the discussions rules.

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