Fake "proprietary screw" experiment shows how easy it is to hoodwink the Apple blogosphere
posted by Daniel P. / Aug 14, 2012, 3:17 AM
Last week Lukasz Lindell, a Swedish designer, decided to show just how easy it is to make Apple news out of thin air and bamboozle the reporting community. He created a very convincing, but entirely impractical screw design in his 3D rendering program, shot the picture in an email to himself and took a screenshot to make it look like James Bond work.
He then submitted the report to Reddit, implying in the email body that this is an asymmetric Apple screw that has been in development to keep prying hands off of the iGadgets. Needless to say, in a few hours Apple-dedicated blogs picked on it, and, while at first the story was reported with shreds of doubt about the source, after it hit Facebook comment streams, all critical thinking was lost, and the deep analyses of the implications behind this proprietary asymmetric screw began, until the hoax was revealed by the Swedish designer:
This experiment confirms once again how powerful Apple's viral marketing strategy is - the company rarely issues official statements or touts its products outside of its website, stores and announcements, but each small step it takes creates enough buzz to keep it front and center in the tech news cycle every day of the week.
Posts: 5993; Member since: Dec 22, 2010
The only thing that surprises me is that the screw wasn't 'rumored' to be a telepathic link to Steve in the hereafter. I guess the requisite number of participants in the game of Telephone wasn't reached.
posted on Aug 14, 2012, 3:36 AM 6
Posts: 617; Member since: Sep 04, 2011
Apple has already sent it to his local patent office
posted on Aug 14, 2012, 9:38 AM 5
Posts: 922; Member since: Oct 18, 2011
This is really nothing to do about Apple.. and all about the internet bloggers that do NOTHING to substantiate any stories before reporting. This just highlights irresponsible reporting!
posted on Aug 14, 2012, 10:56 AM 1
Posts: 14605; Member since: Dec 19, 2008
anyone else notice that it looks a lot like the computer input ports that R2-D2 accessed and spun left/right in the original Star Wars movies? :) just immagine an access hole right in the center, and boom.. its a replica. Dont even ask my how I remember that lol.
posted on Aug 14, 2012, 10:58 AM 3
Posts: 17094; Member since: Jun 17, 2009
Apple stealing more from droids? ;) My concern is for the readers of the blogs that went public with this exclusive. Many had already begun rationalizing that Apple had invented screws, now they have to unlearn that.
posted on Aug 14, 2012, 12:34 PM 2
Posts: 177; Member since: Feb 27, 2012
Most people who buy iPhones don't know or care about these BS rumors. The impact of bloggers and tech sites, and the so called "reaction" from readers, is all overblown. The same two people going nuts in the comments section does not constitute a movement.
posted on Aug 14, 2012, 1:19 PM 1
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