Facebook experiment has News Feed videos auto-play with sound on by default

Facebook experiment has News Feed videos auto-play with sound on by default
In the past couple of years, Facebook has been trying its best to turn itself into an attractive destination for video creators. The latest in a series of Facebook experiments centered on video consumption makes videos automatically play with sound when they pop up in user feeds on mobile devices.

If you're a Facebook user, then you probably know how News Feed videos work on the world's dominant social network: when users reach a video in the feed by scrolling, the content starts playing automatically. The sound is turned off by default and the video will stop playing once you scroll past it (so as not to needlessly consume your data). Users can choose to turn off this feature by default.

Facebook users for which the new experimental feature has rolled out to claim that their videos now automatically play with sound if the phone isn't turned to silent mode. Fortunately, users can turn off this feature. In some cases, we imagine that the feature would be beneficial, but we're not sure that having videos autoplay with sound on by default is a feature that too many people will find a use for.

At the moment, this new Facebook experiment is only live for a limited number of users from Australia and there are no plans to extend or expand this 'feature' in the near future. 

In a statement issued to Engadget, Facebook officials said:

What do you guys think of this experimental new Facebook feature? If the feature eventually gets expanded to all users, would you appreciate the ability to have videos automatically play with sound as they surface in the active screen view of your feed? Does this sound like a useful feature to you?

source: Mashable



1. dimas

Posts: 3408; Member since: Jul 22, 2014

Facebook is becoming more annoying with every little features they test.

2. Babadook

Posts: 230; Member since: May 24, 2016

I would absolutely, 100%, hate this

3. drazwy

Posts: 360; Member since: Jan 15, 2014

Can we disable this annoying "feature" on your site too? Before even getting to this article, I had an add pop up automatically and start singing to me. I don't run add block because I don't much care, but the more annoying adds get, the more likely I will, and others as well. I know you have to make money, but it's going to blow up in your face.

5. dimas

Posts: 3408; Member since: Jul 22, 2014

+1 to this. Every auto-playing ad with sounds deserve an ad block.

4. Nine1Sickness

Posts: 896; Member since: Jan 30, 2011

Can't wait for someone to scroll down to one of those prank videos with a porn sound byte in a public place. That'll be awesome.

6. xperian

Posts: 421; Member since: Apr 10, 2014

That's why I use adblock and disable html5 autoplay

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