Facebook ads are coming to WhatsApp Status

Facebook ads are coming to WhatsApp Status
WhatsApp is Facebook's most expensive acquisition ($22 bn) and is also absolutely free. So free, in fact, that you couldn't pay for it even if you wanted to. And while the "freeness" of it won't change anytime soon, there will be ads. Oh, there will be ads.

Following the departures of WhatsApp co-founders Jan Koum and Brian Acton in May — who left the company after disagreements with Facebook over monetizing the popular chat app — a new report by the Wall Street Journal reveals Facebook's intentions to introduce Status ads to WhatsApp starting next year.

The company also wants different businesses to be able to contact customers directly via WhatsApp. The announcement came in the form of an official blog post:

"WhatsApp is building new tools to help people and businesses communicate with each other. Since we launched the WhatsApp Business app people have told us that it's quicker and easier to chat with a business than making a call or sending an e-mail. Today we are expanding our support for businesses that need more powerful tools to communicate with their customers." 

According to the WhatsApp, around a hundred companies have been testing the feature, including Singapore Airlines, e-commerce company Wish, and Uber.

As for the Status ads in the chat app, they are expected to roll out next year, as per the WSJ:

"Status allows users to post montages of text, photos and video that appear for 24 hours—similar to an Instagram tool called Stories. About 450 million people use WhatsApp Status, compared with about 400 million who use Instagram Stories, which already shows ads."

Messages from businesses will continue to be offered on an opt-in basis, thankfully.

source: WSJ via 9to5Google

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7 Comments

1. Whitedot

Posts: 868; Member since: Sep 26, 2017

Not only they collecting our data now they force feed they bloody ads. I'd rather have paid subscription platdorm and avoid both FB messenger and wa altogether. Unless they are bringing that.

6. Valdomero

Posts: 704; Member since: Nov 13, 2012

BBM is always there for you :)

2. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

Someone please make an application of what whatsapp once used to be, without all these crap. I'd gladly pay for it.

5. Valdomero

Posts: 704; Member since: Nov 13, 2012

BBM is free tho...

3. Sammy_DEVIL737

Posts: 1529; Member since: Nov 28, 2016

Please bring back your Annual subscription plan. I would better pay for it.

4. AfterShock

Posts: 4147; Member since: Nov 02, 2012

Dumped once Facebook bought them.

7. Valdomero

Posts: 704; Member since: Nov 13, 2012

I'd rather like the comeback of BBM than being a walking ad for Facebook, this is why we can't have nice things :(

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