Executive bails out of sinking RIM ship to land on high flying Samsung
On the heels of losing its top chief marketing officer and the VP of brand creativity, Advertising Age is reporting that RIM is losing Brian Wallace, VP of digital marketing and media. Wallace is heading to Samsung Mobile which the Korean based firm confirmed. The magazine reports that at Samsung, Wallace will work on branding and offline media. The Executive spent 11 years with RIM and helped the company garner a large audience on Facebook and Twitter and has been a long time fan of distributing content over devices-even non traditional ones like cars and refrigerators. He is leaving the 3rd largest smartphone manufacturer in the U.S. for the leader.
source: AdvertisingAge via BGR