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Executive bails out of sinking RIM ship to land on high flying Samsung

Posted: , posted by Alan F.

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Executive bails out of sinking RIM ship to land on high flying Samsung
As if RIM didn't have enough problems to deal with. Over the last few days we reported that the company had failed to produce the earnings that the Canadian based firm itself had estimated for the first quarter, and then had to cut estimates for the current three month period and for the year. At the same time, RIM announced that the 4G version of the BlackBerry PlayBook would be delayed until the fall. These stories led to a huge drop in the company's stock. All of these stories were preceded by news that the handset that RIM was counting on to compete this summer with Apple and Android, the BlackBerry Bold 9900, will have its global launch delayed until September. Now, top executives are leaving the company.

On the heels of losing its top chief marketing officer and the VP of brand creativity, Advertising Age is reporting that RIM is losing Brian Wallace, VP of digital marketing and media. Wallace is heading to Samsung Mobile which the Korean based firm confirmed. The magazine reports that at Samsung, Wallace will work on branding and offline media. The Executive spent 11 years with RIM and helped the company garner a large audience on Facebook and Twitter and has been a long time fan of distributing content over devices-even non traditional ones like cars and refrigerators. He is leaving the 3rd largest smartphone manufacturer in the U.S. for the leader.

source: AdvertisingAge via BGR

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