iOS 15 Safari redesign: former Google designer explains why Google tried a similar thing and abandoned it

3comments
iOS 15 Safari redesign: former Google designer explains why Google tried a similar thing and abandoned it
The iOS 15 beta version will introduce many interesting new features to iPhones, and a redesign of the default Safari browser seems to be one of them. However, such a redesign has been attempted by Google in the past for its Chrome browser. Now, Chris Lee, a former Google staff interaction designer, has shared some insight on that design, why Google attempted it and why it wasn't successful, reports 9to5Google.

Safari's new design with iOS 15 beta is similar to what Google tried with Chrome


The redesign of Safari in iOS 15 is what Apple calls a "new tab bar design" and with it, the address field and other key actions are placed at the bottom of the screen, just above the system gesture navigation bar.


It provides you with more screen space for scrolling and browsing and is easily reachable. Additionally, it allows you to jump between open tabs by swiping.

On the other hand, Google attempted such a design in a project called "Chome Home" in 2016. Chris Lee has described it as an ambitious redesign of Chrome for mobile. 

Recommended For You


It was pretty much similar to what Apple is currently doing: Chrome's toolbar was to be moved to the bottom of the screen, into a panel that reveals additional functions when swiped up. A swipe up was to show users a bottom bar with four sections: Discover, Downloads, Bookmarks, and History.

Chris Lee stated he had created the design because of the need for better accessibility of features and because of the growing sizes of phone screens.

Upon testing the new feature, Google received mixed reactions. Lee then subsequently decided the new feature will not be helpful to all the users and advocated for the project to be stopped. The thing is, many users had reported finding the new design disorienting. More specifically, tech-oriented users found it great, but mainstream users were not comfortable with it and found it disorienting.

Given the fact Chrome serves many users globally and with varying levels of tech literacy, Lee became convinced Chrome Home will not be as helpful to everyone as he initially thought.

Do you think the same will happen with Safari's redesign? Would you find the new Safari change helpful or confusing? Tell us in the comments below!

Grab the Pixel 10 at Mint Mobile for $450 off

$349
$799
$450 off (56%)
Mint Mobile now sells the Google Pixel 10 with a massive $450 discount. The promo is available on select color variants with 128GB of storage. You also get a 12-month unlimited data plan for $180 instead of $360.
Buy at Mint Mobile

Pixel 10 Pro: now $475 off at Mint

$524
$999
$475 off (48%)
Grab the pro-grade, compact Pixel 10 Pro at Mint Mobile with a 12-month unlimited plan, and you can save a huge $475. The data plan comes with a discount, too: 50% off, to be exact.
Buy at Mint Mobile

The Pixel 10 Pro XL is $700 off at Mint right now

$499
$1199
$700 off (58%)
The high-end Gemini AI-enhanced Pixel 10 Pro XL is now available with a mind-blowing discount. You can now save $700 on the phone, plus 50% off unlimited 12-month plans.
Buy at Mint Mobile

The Pixel 10 Pro Fold is now $400 off

$1399
$1799
$400 off (22%)
The foldable Pixel 10 Pro Fold is another standout holiday offer. Right now, you can get the device for $400 off at Mint Mobile. On top of that, you save $180 on 12-month unlimited data plans.
Buy at Mint Mobile
Google News Follow
Follow us on Google News

Recommended For You

COMMENTS (3)

Latest Discussions

by 30zpark • 3
FCC OKs Cingular\'s purchase of AT&T Wireless