Evidence in Apple v. Samsung trial shows Steve Jobs "receptive" to idea of 7 inch tablet

Evidence in Apple v. Samsung trial shows Steve Jobs "receptive" to idea of 7 inch tablet
An internal Apple email was revealed in court Friday during the Apple v. Samsung trial and shows that contrary to public comments he made, Steve Jobs was actually receptive to a smaller version of the Apple iPad with a 7 inch display. The email was dated January 24th, 2011 and was communication between Eddy Cue, head of Apple's Internet software and services, and top executives in reference to a story in GigaOm called "Why I just dumped the iPad (Hint: Size Matters)".

In the email, Cue mentions how he used the Samsung GALAXY Tab and not only felt like a market would develop for 7 inch tablets, but that Apple should produce one. He also notes that Steve Job was receptive toward the idea. That seems like a huge shift for the late co-founder of Apple who publicly rejected the idea of a tablet with a 7 inch screen. In fact, as we reported in October 2010, Jobs said that 7 inch tablets would not support great apps. He added that Apple had done extensive testing and would never release a 7 inch tablet. The email, dated slightly more than 3 months after Jobs' comments during a quarterly earnings conference call, could indicate a shift in his position on a smaller tablet. Another possibility is that Jobs' earlier comments were a smokescreen designed to hide Apple's true intentions.

Samsung's goal in producing this email in front of the jury could be to show how Apple does indeed keep an eye on what the competition is producing. Outside of the trial, it could indicate that all of the speculation about Apple introducing an iPad mini next month, could very well be true. Most talk about a 7 inch Apple iPad comes from checking out Apple's supply chain and noticing that the manufacturer has been ordering more parts than required for the next iteration of the Apple iPhone. Other talk has centered around a refresh for the 3rd generation of Apple's tablet using a thinner IGZO screen.

Apple is expected to introduce the 6th generation Apple iPhone and perhaps a new tablet, on September 12th.




41. shuaibhere

Posts: 1986; Member since: Jul 07, 2012

lets forget Steve guyz.... the point of Samsung is apple did saw wat the opponents are doin....for which apple is accusing Samsung.... well pointed by Samsung...!!!!!

38. chester1

Posts: 5; Member since: Mar 22, 2012

Hang on a minute - didnt Samsung already make a 7 inch tab? So Apple are adjusting to a market (if they go ahead with the mini) - isnt that what Apple are suing Samsung over at the moment? Seems rich if you ask me.

31. Iphone4 unregistered

who cares

22. mukrenol

Posts: 92; Member since: Sep 03, 2011

Sounds like Jobs love the Samsung 7 tab so much that the fruit is ' inventing' their own 7" pad so they can sue their competition again...

14. darkvadervip

Posts: 366; Member since: Dec 08, 2010

It's funny that half the people who beef about apple don't even know how to use there phone other than games, emails, browse the internet oh my fault that's what phones are for but if you just beefing cause you don't understand it don't make any difference who invented it its who put a patent on it first that counts. Now stfu on that!

17. p0rkguy

Posts: 685; Member since: Nov 23, 2010

I don't believe you're allowed to use that name. George Lucas patented it, change it now.

18. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

It will be changed when attorneys for George Lucas send a Cease and Desist letter to PA. ;-) Until then, it is fair game.

30. tedkord

Posts: 17532; Member since: Jun 17, 2009

Except that if you patent something that someone else invented, then sue based on that patent and it is discovered it existed before you patented it, your patent will be invalidated due to prior art. It just happened to several Apple patents in Britain, and Apple has an order to print an apology to Samsung because of their practices of patenting the obvious and stolen ideas. So, yes it does matter if someone else invented it.

33. cptbeatstix

Posts: 101; Member since: Jul 19, 2012

Not trying to side with Apple on this, but if this was the case, Nokia could sue Apple for the phone they made a prototype for in '96 with a color touch screen and one pushable button. Apple has so much money that they can throw at lawyers and find loopholes in the patent law. Apple has always operated secretively and their only desire is to make money. Hence why they said they want to be the first Trillion dollar company. Unfortunately, they're getting close.

13. Ohrules

Posts: 327; Member since: Jun 11, 2012

i wonder if Lucy Koh will somehow get this removed.........

12. yatmiko

Posts: 37; Member since: Dec 13, 2011

Stupid, Last time dunwan make 7 inch ipad now want to make on after Kindlefire and Nexus 7 has shown the good for the 7 inch tablet. Or this is just an excuse so they can sue the tablet maker, Apple is so innovative ????

10. protozeloz

Posts: 5396; Member since: Sep 16, 2010

lol its like watching drama all over again

6. taco50

Posts: 5506; Member since: Oct 08, 2009

Well so much for android fans saying Steve Jobs wouldn't make a 7" tablet. He was very smart and would adjust his strategy when there was a market there.

8. roscuthiii

Posts: 2383; Member since: Jul 18, 2010

Steve Jobs never would have. What are some of the most used words to describe Steve? Well, there's visionary. There's charismatic. There's uncompromising. Wait! What was that last one? Uncompromising? un·com·pro·mis·ing Adjective: Showing an unwillingness to make concessions to others, esp. by changing one's ways or opinions. Harsh or relentless. Synonyms: intransigent - inflexible - unbending - adamant Steve may have been receptive to listening to the executive's proposal... however, that in no way means he would have put Apple's resources into a smaller tablet. Not after he publicly came out so against them. Remember, he was going to spend all of Apple's resources destroying Android.

11. taco50

Posts: 5506; Member since: Oct 08, 2009

Steve Jobs also said Apple would never make a phone and they did.

16. p0rkguy

Posts: 685; Member since: Nov 23, 2010

Steve Jobs also said you were holding it wrong.

21. roscuthiii

Posts: 2383; Member since: Jul 18, 2010

No one is claiming Steve Jobs wasn't facetious and self-serving.

28. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

According to all this we can make a conclusion that Steve Jobs was talking a lot of bulls**t !

35. taco50

Posts: 5506; Member since: Oct 08, 2009

No he was a smart businessman


Posts: 4851; Member since: Apr 13, 2012

And he was less successful as a human being!!!!!!!

42. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

"No he was a smart businessman" Yes, with this I agree.

34. TortillaSlap

Posts: 43; Member since: Aug 05, 2012

which proves steve jobs is nothing but a liar.. and since he admitted that he steals from others.. he's a liar and a thief. its funny.. SJ admits he steals, but yet your so deluded you cant admit apple steals. that's particularly sad on your part.


Posts: 4851; Member since: Apr 13, 2012

All the iFans are like that.... they twist word's and make other ways to subside the actual truth, due to there egoes.....! They just never admit.

39. iphonelover

Posts: 2; Member since: Aug 06, 2012

Steve jobs is great guy.i love it.

9. protozeloz

Posts: 5396; Member since: Sep 16, 2010

so much for ifan listening to him when he said he wouldn't as always lied and then started thinking about copying Samsung such an honest master you have.... but hey you are as honest and clean as he was

26. E.N.

Posts: 2610; Member since: Jan 25, 2009

I can't believe 12 different people actually understood your comment

29. protozeloz

Posts: 5396; Member since: Sep 16, 2010

yeah I saw that, but is not that hard to figure it out is it? :P

43. jroc74

Posts: 6023; Member since: Dec 30, 2010

First Jobs, Apple is great for releasing the iPhone, when there was no market for a touch screen only phone like that. You posted something like this before. Now he was very smart for adjusting his strategy when the market was there? Wasnt you one of the folks who said Apple created the smartphone and tablet market we know today? Which one is it? He also said nobody would buy a big phone.....look how that turned out....

* Some comments have been hidden, because they don't meet the discussions rules.

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