"Everything changes with iPad" says Apple's new ad for the tablet

With Apple expected to sell fewer iPads this year, it is time for the tech titan to whip out the checkbook and spend more money on promoting the tablet. A new 60-second ad features Swedish recording artist Elliphant as she uses the device in all facets of her work. The commercial, titled Make Music with iPad, shows the 30-year old singer using her iOS flavored tablet to write lyrics to a song. She eventually is seen using the iPad in the studio to remember the words as she records the number.

We also see Elliphant and her band using the iPad as a percussion instrument and as a keyboard both in the studio and at a live show. And the tag line at the end of the spot is "Everything Changes with iPad."

The name of the song playing during the spot, for those interested, is "All or Nothing" by Elliphant. Never a company to miss an opening for cross-promotion, Apple has the song available now from iTunes. The ad you can watch right here, right now, by clicking on the video below.



source: Apple

FEATURED VIDEO

21 Comments

5. mrej201

Posts: 226; Member since: Feb 04, 2015

What does the ipad offer vs samsung tablet pro and Microsoft?

6. GenericFanboy

Posts: 50; Member since: Sep 05, 2014

My 100$ windows tablet can do more than an iPad + galaxy tab combined.

10. darkkjedii

Posts: 31749; Member since: Feb 05, 2011

Enjoy your tablet, but that post won't change anyone's mind about what they buy.

22. engineer-1701d unregistered

just like this commercial wont change any ones mind

14. Neo_Huang

Posts: 1067; Member since: Dec 06, 2013

How can you do anything with that lag?

9. darkkjedii

Posts: 31749; Member since: Feb 05, 2011

I'm still using my mini 2, and won't be upgrading unless there's major change internally/externally. My 6 plus could never take the place of it either.

12. ElixieR

Posts: 67; Member since: May 01, 2013

if ur looking for a change to get the next ipad then get the ipad air 2. it's my first ipad that i ever owned and impressed me internally and externally.

17. darkkjedii

Posts: 31749; Member since: Feb 05, 2011

I actually prefer the mini series, but we'll see come October. That would be the earliest I upgrade, was leaning more towards 2016 though.

18. EC112987

Posts: 1216; Member since: Nov 10, 2014

i got my mini 2 last year and I'm also very pleased. I ended giving my iPad(the one before the air) to my mother. but its very understanding why their sales are going down.

21. pastelgreeny

Posts: 2; Member since: Feb 09, 2015

me too, i love the mini size, hope the mini 4 this year will be slimmer, lighter, and the most important thing is 2GB RAM

29. ElixieR

Posts: 67; Member since: May 01, 2013

as for the mini i'm not impressed at all i'd rather go for the htc nexus 9 or last year nexus 7 if i wanted a smaller tablet. i upgraded from last year nexus 7 to the new ipad air 2

11. phljcnth

Posts: 563; Member since: Apr 30, 2012

Ironic since nothing changes IN the iPad.

25. Iodine

Posts: 1515; Member since: Jun 19, 2014

What changes in tablets ?

15. promise7

Posts: 894; Member since: Jul 03, 2013

I didn't really like it. I feel like ever since Apple started doing their own commercials in-house they've been pretty horrible.

23. engineer-1701d unregistered

almost as bad as htc commercial

16. TheNeighbor

Posts: 370; Member since: Nov 15, 2013

Oh goodness me! The iPad still records sounds in MONO! Most people don't know this and the front facing camera is only 1.2 MP for crying out loud! There is nothing so significantly revolutionary about the iPad since it launched years ago! You still can't transfer files direct to all devices wirelessly, nor does it have memory expansion.

19. bucky

Posts: 3797; Member since: Sep 30, 2009

128gb should be enough. Anything more than that and you should be using a computer. Wireless transfer exists for quite some time now.

26. engineer-1701d unregistered

saygus v2 phone is like 300gb storage

24. Iodine

Posts: 1515; Member since: Jun 19, 2014

iPad brought "nothing so significally revolutionary" ? Oh no, absolutelly, they brought a retina display in there, an ultra light formfactor with the iPad Air, huge jumps in performance and some really long battery life as well. Not even mentioning they created the entire modern tablet industry.

27. SIGPRO

Posts: 2817; Member since: Oct 03, 2012

The Ipad is nothing special, just a regular tablet! I still can't believe that People are buying devices without sdcard support! Just stupid if you see how much Apple is making on 16GB ram! The best tablet out there is the Surface Pro 3 no other comes near it!

28. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Everything does change, except the iPad itself.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless