Everyone's after the golden Galaxy S6 & S6 edge, and Samsung has various theories to explain it

Everyone's after the golden Galaxy S6 & S6 edge, and Samsung has various theories to explain it
The smartphone arms race has become more of a gold rush, as according to Samsung's latest sales data, one in four European customers is always after the Galaxy S6 or S6 edge's Gold Platinum edition. The regal-colored device is either sold out, or near selling out, which Samsung interpreted as "a clear shift in European color preference" and adjusted production accordingly. Apparently, customers are becoming "more extroverted" in their color preferences compared to past years, when black and white smartphones dominated store shelves.

To better understand Europeans' golden craves, Samsung turned to lifestyle psychologist Donna Dawson. According to her, gold is the color of people who are striving for prosperity, white is for the outgoing types, and black is for aloof types who are also "hinting at their sexual allure and power". We assume some of them also own a black PS4 or Xbox One, and are accustomed to verbally expressing said sexual dominance over the competition in intense Call Of Duty deathmatches.

The writeup also contains some interesting facts about gold. For example, a good 7% of the world's gold production is used to build electronics devices as we speak. Yes, it's hard to believe even those cheapie Samsung Galaxy Young devices actually contain precious metals, but gold does get used for the wiring of microchips in almost all smartphones. And if you were to put a ton of old phones, sans their batteries, through a gold extraction process, you could yield as much as 300 grams of the stuff!

If you're interested in further reading, check out the official press release below. It's a surprisingly fun and educational read!

source: Samsung

FEATURED VIDEO

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless