Everyone's after the golden Galaxy S6 & S6 edge, and Samsung has various theories to explain it

Everyone's after the golden Galaxy S6 & S6 edge, and Samsung has various theories to explain it
The smartphone arms race has become more of a gold rush, as according to Samsung's latest sales data, one in four European customers is always after the Galaxy S6 or S6 edge's Gold Platinum edition. The regal-colored device is either sold out, or near selling out, which Samsung interpreted as "a clear shift in European color preference" and adjusted production accordingly. Apparently, customers are becoming "more extroverted" in their color preferences compared to past years, when black and white smartphones dominated store shelves.

To better understand Europeans' golden craves, Samsung turned to lifestyle psychologist Donna Dawson. According to her, gold is the color of people who are striving for prosperity, white is for the outgoing types, and black is for aloof types who are also "hinting at their sexual allure and power". We assume some of them also own a black PS4 or Xbox One, and are accustomed to verbally expressing said sexual dominance over the competition in intense Call Of Duty deathmatches.

The writeup also contains some interesting facts about gold. For example, a good 7% of the world's gold production is used to build electronics devices as we speak. Yes, it's hard to believe even those cheapie Samsung Galaxy Young devices actually contain precious metals, but gold does get used for the wiring of microchips in almost all smartphones. And if you were to put a ton of old phones, sans their batteries, through a gold extraction process, you could yield as much as 300 grams of the stuff!

If you're interested in further reading, check out the official press release below. It's a surprisingly fun and educational read!

source: Samsung

FEATURED VIDEO

49 Comments

1. gaming64 unregistered

Well talk about class, it really looks nice:)

9. SamsungPhanboy

Posts: 765; Member since: Mar 31, 2015

Samsung makes the best phones in the world. No surprise here.

12. gaming64 unregistered

Oh I'm sorry. Where you attracted to my fruitiness? Stop stalking me. Senpai won't notice you.

17. SamsungPhanboy

Posts: 765; Member since: Mar 31, 2015

Well I'm definitely not attracted to your poor grammar. *Were

34. 99nights

Posts: 1152; Member since: Mar 10, 2015

Please no grammar nazi. That's really an apple thing.

2. Sauce5 unregistered

Theory: Apple popularly succeeded on this to the masses, so we will try too! On a lesser joking matter..beautiful phone.

4. gaming64 unregistered

Uh because a gold version is already present on an iPhone before the S6? LOL On a lesser joking matter, very much agree with you:)

10. SamsungPhanboy

Posts: 765; Member since: Mar 31, 2015

Apple employee spotted

13. gaming64 unregistered

@$$hole spotted.

25. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

What? What does this have to do with Apple? Samsung made gold phones long before Apple did. It just probably didn't look as cool on cheap flip phones vs the candybar styled phones we have now. Also, the gold iPhones are the least selling of the 3 colors Apple offers. I rarely ever see a gold iPhone. In fact, for 3 months I rode the "L" (local train in Chicago) for the winter and I recall seeing 2 gold iPhone in 3 months. One was an 5S and the other was a iPhone 6. I remember because the gold 5S is the one I like. Also, gold is used on things more than phone. These gold phones I saw were being used by women, who just so happen to wear things like gold rings, earrins and necklaces and bracelets. So gold was already popular to began with as next to silver is the cheapest option whenbuying jewelry. TO claim Apple popularized gold color is absolutely stupid. It doesn't matter that gold phones were never popular prior to the Gold iPhone. The fact is gold is popular in jewelry and in style period. Apple simply used it on their phone and thus other followed the trend. Apple didn't start the trend though. jewelry makers did. Where did Apple get the idea? It was Gold Genie who actually took the iPhone models and layered them in real solid gold casing. AT least they use real gold and not just dyes. Also, Apple use a Champagne color and not the actual "yellow gold".

28. Sauce5 unregistered

Least selling out of what A combined (roughly) 460,000,000+ from iPhone 5, 5s, 6, and 6P would mean pretty much the same gold amount sold as the same amount of most specific Android flagships sold... lol. http://www.statista.com/statistics/263401/global-apple-iphone-sales-since-3rd-quarter-2007/ Just saying... Apple is and always will be the industries main trend setter.

30. MrHate

Posts: 318; Member since: Feb 09, 2015

Sauce5 are you stupid. He isn't saying that the iPhone sales suck. He just says that he thinks that the gold iPhone 6 is the color selling the least. Please.

33. Sauce5 unregistered

re-read my post, then ask yourself who the stupid one is. lululul

49. MrHate

Posts: 318; Member since: Feb 09, 2015

I think you should re read your on post... Why are you comparing the iPhone sales vs. the Android sales when the point is that the gold iPhone is the least selling color within the iPhone sales. That doesn't make any sense.

32. cellking

Posts: 5; Member since: Jul 19, 2011

get over the bulls**t apple feeds you.who cares about it being gold or white or black when most people case it up and cover the color anyways.also they may have shipped more phones out of the factory than samsung but samsung kicks apples ass when it comes to the actual phone.do more faster speeds better cameras higher resolution screens almost everything is free and with one small downloaded app everything is free.i have used every iphone out up to date and they still suck.the 6 and 6 plus added bigger screens and slightly faster processors but just barely faster where as my note 4 is rocking the quad core 2.7 ghz with 3gb ram and 32gb internal memory with an extra 128gb sd card.ill give apple one thing they advertise well and have millions or people thinking their phones are the best but in reality its far from it pal.

45. AmirBudi

Posts: 88; Member since: Mar 21, 2014

The gold phone become popular after Apple launched the gold iPhone, not Samsung's gold phone.

3. junaidahmed

Posts: 103; Member since: Sep 04, 2014

it looks awesome, thats why

41. medtxa

Posts: 1655; Member since: Jun 02, 2014

because this one is shiny gold (glass) unlike other matte gold version phone.

5. bubblechaos

Posts: 114; Member since: May 04, 2015

Assumption: black color phone = sexual allure and power = call of duty players? Welp... That sure makes sense.

6. Neros

Posts: 1016; Member since: Dec 19, 2014

It looks more like platinum than gold, and yes, it does look spectacular.

7. Neros

Posts: 1016; Member since: Dec 19, 2014

Dear Donna Dowson, please change your profession. She's creating some random theories. People buy the gold/platinum version cause it looks amazing. The way it shifts colours adds to the quality and premium feel. What can I say more. Black and white looked good when sammy made plastic phones. Black and white s6's are a bit dull and boring.

8. gaming64 unregistered

She's an effing psychologist, not a marketing expert. Her theory is based on what the brain desires and admires.

42. medtxa

Posts: 1655; Member since: Jun 02, 2014

this is half joke and half marketing answer, don't take it seriously. haha

11. charlesxph

Posts: 35; Member since: Jan 04, 2015

Gold stomps white and black in premium-ness that's why. Plus it's target market can afford it anyway.

15. Neros

Posts: 1016; Member since: Dec 19, 2014

Exactly. S6 edge in gold = class of its own.

35. 99nights

Posts: 1152; Member since: Mar 10, 2015

Stomps in premium ness? Color is just an option and that is just your opinion.

14. frogprince

Posts: 9; Member since: Apr 27, 2015

dear samsung's psycologist, i own a gold iphone 6, black galaxy s4 and a white ps4 so i m probably the most prosperous sexually deviated freak who has fetish for ps4 consoles. on a less joking matreally need a shrink.

16. DaveH

Posts: 4; Member since: Feb 28, 2015

Absolutely gorgeous phone. I ordered the Gold 64 GB S6 Edge which has already been delayed once and hopefully will see it May 17. Can't wait to get it.

18. djk4363

Posts: 32; Member since: Apr 23, 2013

I have a gold S6 Edge. It is soooo beautiful. Regal royal classy color.

19. BaffledTruffle

Posts: 523; Member since: Dec 07, 2013

I think it's...... not that pretty... especially the black one. It's not black enough for me.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.