En masse: 27% of phone buyers in Europe swapped Androids for iPhones this summer

27 percent of smartphone buyers in Europe switched from Android to iOS this summer
Despite that this quarter is the one when the current iPhone gets old, and a new one traditionally appears, the biggest five markets in Europe saw accelerating switch from Android to iOS, says research firm Kantar. Great Britain, Germany, France, Italy, and Spain saw a cumulative total of 27% of smartphone buyers going for iOS gear, instead of Androids. In the US, the situation was far more muted, as only 9% did the swap.

As per Carolina Milanesi, chief of research at Kantar: “The U.S. market continued to be dominated by two players, Apple and Samsung, who together accounted for 64% of all smartphones sold. If share alone was not enough to demonstrate market dominance, our data also shows that these two vendors sold nine of the top ten best-selling smartphones in the three months ending July 2015 – with LG making a cameo appearance in the ranking.”

When it comes to China, after briefly taking the top spot in June, Huawei gave way to Xiaomi, though Huawei's brand recognition remains stronger there, so Xiaomi will have a steep climb ahead if it wants to stay at the lead.

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source: Kantar

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