Election season news apps attention span didn't last more than 48 hours, even for the biggest scandals
The research firm Flurry Analytics ran an analysis of this election cycle, and it turns out that the average news apps attention span was no longer than 48 hours, even for the biggest scandals and stories that emerged during the run-up to yesterday's polls. The biggest spike was after the Access Hollywood revelations about Donald Trump's comments on women - 18% mobile session growth compared to the average day in the month - but even that quickly fizzled out and people toned down their news app sessions. The first presidential debate also saw a decent uptick in mobile news sessions with 12%, and that's about it.
Given the way we consume news on the go and on the shallow these days, inundated with distractions from everywhere, the Trump campaign rightfully concluded that any outrage won't last, and most of them Twitter rants are storms in a tea cup that boil over quickly without lasting impact.
source: Flurry Analytics