Election season news apps attention span didn't last more than 48 hours, even for the biggest scandals

Election season news apps attention span didn't last more than 48 hours, even for the biggest scandals
After Donald Trump's victory in the US presidential elections last night, media analysts were quick to point out that a lot of it was due to his mastery of the hysterics stemming from a 24-hour news cycle and social media, especially Twitter. Short, pointed zingers, and a lot of viral statements rank higher in this day and age of shortened attention spans than in-depth discourse, and the way we consume news on our phones is seemingly a big part of it, too.

The research firm Flurry Analytics ran an analysis of this election cycle, and it turns out that the average news apps attention span was no longer than 48 hours, even for the biggest scandals and stories that emerged during the run-up to yesterday's polls. The biggest spike was after the Access Hollywood revelations about Donald Trump's comments on women - 18% mobile session growth compared to the average day in the month - but even that quickly fizzled out and people toned down their news app sessions. The first presidential debate also saw a decent uptick in mobile news sessions with 12%, and that's about it. 

Given the way we consume news on the go and on the shallow these days, inundated with distractions from everywhere, the Trump campaign rightfully concluded that any outrage won't last, and most of them Twitter rants are storms in a tea cup that boil over quickly without lasting impact.


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58 Comments

16. SyCo87

Posts: 318; Member since: Sep 19, 2013

We'll se how things are handled by this three- headed monster, your move republicans. Anything he messes up on will get scrutinized like there's no tonorrow.

97. King_bilo

Posts: 115; Member since: May 20, 2015

you completely missed the point man. Anything he messses up WONT be scrutinized because of the 24hr news cycle!!!!

17. handsomparis

Posts: 126; Member since: Jun 11, 2015

Yea we will see cause now our ppl in the military will have to endure countless of pointless wars , Cause of our hothead president. I served 2yrs Army and even tho I never deployed, I feel deeply sorry for my fellow comrads that will have to endure this , and they family just hope all that stupid stuff he was taking. in the debate was just poking and not a serious call to war.

20. adi9764

Posts: 119; Member since: Feb 16, 2016

Hillary is the warmongerorer..

93. greyarea

Posts: 267; Member since: Aug 14, 2015

You're gonna be in for a surprise if you think that was solely hilarious game. You also have selective hearing if you think he's the peace candidate.

28. rd_nest

Posts: 1656; Member since: Jun 06, 2010

Amazing!! I knew average Americans have rather less IQ, never thought they would be complete idiots. Well, I just hope this joker's acts doesn't affect rest of the world (highly unlikely). Good luck to American in this site, you're gonna need it.

49. darkkjedii

Posts: 31307; Member since: Feb 05, 2011

The second part of your post, I totally agree with.

33. Plasticsh1t

Posts: 3109; Member since: Sep 01, 2014

This is pure example that the elections are rigged.

56. lyndon420

Posts: 6824; Member since: Jul 11, 2012

Hillary didn't win... therefore it obviously isn't rigged.

94. greyarea

Posts: 267; Member since: Aug 14, 2015

Strange how that bs, conspiracy only works one way. Despite the one lady who was caught voting twice, for Trump, on purpose.

95. lyndon420

Posts: 6824; Member since: Jul 11, 2012

It's not strange. Hillary had her head so far up Obama's a$$ she could be seen waving every time Obama opened his mouth.

83. jeroome86

Posts: 2314; Member since: Apr 12, 2012

Just going to keep doing my thing and hope for the best.

96. dazed1

Posts: 805; Member since: Jul 28, 2015

Liberal + apple apologist, a nightmare combo.

* Some comments have been hidden, because they don't meet the discussions rules.

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