Did the launch of the Samsung Galaxy S6/Galaxy S6 edge impact Apple iPhone 6 and iPhone 6 Plus sales?

Did the launch of the Samsung Galaxy S6/Galaxy S6 edge impact Apple iPhone 6 and iPhone 6 Plus sales?
Based on data released by ATLAS Research & Consulting, the launch of the Samsung Galaxy S6 and Samsung Galaxy S6 edge during the second week of this month coincided with a small decline in Korean sales of the Apple iPhone 6 and Apple iPhone 6 Plus. The vice-chairman of the research firm, a gentleman with the name Jang, Joong-hyeok, said "It is very natural for iPhone 6 sales to decline, as six months have passed since its release." But considering the decline that ATLAS is talking about, we're sure that the top brass in Cupertino never even gave this information a second thought.

The decline in iPhone 6 sales for the week that saw Samsung launch its two new flagships amounted to just 4.7%  If that were the largest week-to-week decline in iPhone 6 sales, we might see some concern at Apple. But the data shows a greater than 24% drop in sales of the two new iPhone 6 models from the last week in March to the first week of April. The previous week saw a 15% decline in sales. If anything, iPhone 6 sales showed a smaller decline during the week when Samsung released its new handsets.

Keep in mind that the data consists of offline sales made in brick and mortar stores and is not a precise tally, but rather an estimate. And yes, there might have been some Korean phone buyers who decided on the Galaxy S6 or Galaxy S6 edge instead of the iPhone 6 or the iPhone 6 Plus. But to characterize the data as showing that iPhone sales were greatly affected by the launch of Sammy's latest and greatest handsets would be wrong.


source: ETN via BGR

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69 Comments

1. sip1995

Posts: 1771; Member since: Feb 07, 2014

Nope....

16. neela_akaash

Posts: 1239; Member since: Aug 05, 2014

This launch impacted on every flagship's sales, not just iphones...

35. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Someone else had flagships? Who? LG and Sony don't even have good enough sales to even mention. The battle is Samsung and Apple. Samsung sells more phones than ALL OEM"s combined and that includes Apple. More than 30% of all Android phones sold are from Samsung. Think about that...1Billion Android devices as a whole will sell this year alone and Samsung has over 300M of them by themselves. No one else can make this claim and Apple is the only one close and running over 100M phones behind.

45. amasog

Posts: 552; Member since: Aug 22, 2013

SO??? Any effect of that on your life? did it make you rich or famous? ''1Billion Android devices as a whole will sell this year alone and Samsung has over 300M of them by themselves.'' Prophet? "Samsung sells more phones than ALL OEM"s combined and that includes Apple. More than 30% of all Android phones sold are from Samsung. Think about that." So you mean around 60-70% of android phones are from other manufacturers combined? Since when did... say 30-40% become more than... say 60-70%?

57. gaming64 unregistered

Yet those beloved phones will never generate more profit than what iPhones get. Rant all the way but you still cant cant rant that Apple is making twice more money than Android OEM's

71. coldspring22

Posts: 349; Member since: Feb 28, 2015

So apple has 160 billion sitting in the bank because it doesn't know what to do with it. Will extra profits going straight to bank help improve it's competitiveness? Does that apple profit go to your pocket as iphone user? No, they were extracted from your pocket LOL

24. g2a5b0e unregistered

When you have so many haters, you know you're doing something right.

26. neela_akaash

Posts: 1239; Member since: Aug 05, 2014

it's not about haters and fanboys. I myself has been a samsung hater but i just can't ignore the S6 & S6 EDGE as a top of the line product in Mobile industry at the moment.

44. g2a5b0e unregistered

You didn't understand my comment. They guy said "nope..." with no explanation & clearly ignoring the data presented above. My point is that he's a hater.

53. darkkjedii

Posts: 31311; Member since: Feb 05, 2011

"Have"

29. QWERTYslider unregistered

People hate Apple for legitimate reasons. Jealousy is NOT one. You and your post are a fail.

36. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Agreed. I don't hate Apple, but I have a strong dislike. My issue is legit. I think a phone that costs $750 should have the best possible hardware money can buy, especially from a company hording over 1.5B in cash.

46. amasog

Posts: 552; Member since: Aug 22, 2013

best possible hardware? LOL! iOS is not android.

72. coldspring22

Posts: 349; Member since: Feb 28, 2015

Sure, but hardware does matter for futerproofing. 1GB (more like 600-700M available memory) on iphone 6 is simply too close to being obsolescence, while 3GB on S6 will be good for long time to come.

54. Slammer

Posts: 1515; Member since: Jun 03, 2010

Well, here is my observation. Samsung has come out with the next generation of S series phones. Each and every next generation device regardless of brand, will undoubtedly have advancements or improvements from the last. Just about everything Samsung has done here, is what we would expect from any other next generation. Better camera, faster processor and memory, better screen etc.. Now take away removable battery and SD cards. If Samsung had released this phone sans the metal unibody chassis, would people still be as hyped up over this phone? Adding what we would expect yet, eliminate what we always had? Just because it has a metal chassis, people suddenly think Samsung is "Cool"? Not trying minimize Samsung's newest phones, but, we are essentially looking at phones that will only become parallel with other brands due to the leapfrog effect that happens very shortly afterwards. So Samsung added a metal unibody. John B.

55. darkkjedii

Posts: 31311; Member since: Feb 05, 2011

You saying you don't hate Apple is like a lion saying it doesn't eat antelope.

41. FluffyBled unregistered

I have to agree for once!

42. g2a5b0e unregistered

First of all, I was talking about Samsung, not Apple. Secondly, you speak for everyone who hates Apple & you know all of their reasons? Thirdly, where did I mention jealousy? Work on your reading comprehension. Your post is clearly the fail. Not mine.

33. AnTuTu

Posts: 1620; Member since: Oct 14, 2012

Well for few it is hard to digest but in reality S6 and S6 Edge are just smashing iPhones in every aspects. If there is going to be an iPhone 6s there is the beast Note 5 to compete with. And trust me this year's Note line up will set some new benchmarks in tech industry again.

47. amasog

Posts: 552; Member since: Aug 22, 2013

yeah! your note 5 would probably have a UHD screen, another gimmick with no benefit. haha! oh & thats what gullible fadroids want - gimmick.

49. tedkord

Posts: 17414; Member since: Jun 17, 2009

Your mean like the S6 and Note 4 screens - the best on any smartphone? Yes, the best is what we want - that's why we buy Android.

50. willard12 unregistered

Tech devices should only have legit features like sending heartbeats to each other.

51. AnTuTu

Posts: 1620; Member since: Oct 14, 2012

Wait.... did I just spot another butthurt iFan with another row of icons????

73. coldspring22

Posts: 349; Member since: Feb 28, 2015

Sure but with android, you can buy a $100 phone like Xiaomi Redmi 2 which rivals iphone 6 in every aspect. so with respect to android flagship phones, at least you are getting something for extra $600 (extram ram, higher res screen etc) , where as with iphone you are getting just apple logo for that extra $600 you pay.

64. Tanujtiwari

Posts: 84; Member since: Mar 18, 2015

Galaxy s6 + iOS = DEMOLITION

2. SonyFindOneDroidple

Posts: 865; Member since: May 11, 2013

Might be. And I know some peoplw who traded in their new iphone to get the s6 edge

3. alouden unregistered

This should not be a surprise. And, surprise! The next IPhone release will impact the sales of the GS6. But one question I have with the assessment is this: could sales have declined the month before in ANTICIPATION of the release of the GS6? That 24% decline the last week of March cannot be a coincidence.

8. bendgate unregistered

Well said. S6 and S6 Edge are doing great. But Apple still has too many followers. They're fine.

13. Tziggy14

Posts: 624; Member since: Sep 02, 2014

That may be true, but then by the time the 6S releases, the Note 5 will be around the corner.

32. seven7dust unregistered

funny thing is this is a korea based report ! I've only been there once and I've noticed the people are very nationalistic about electronics and cars, especially electronics , everything there is samsung or Lg. I saw a few German cars maybe 1 toyota but everything is mostly hyundai ,kia and korean made, the koreans never trust foreign brands so it makes sense that the s6 will outsell in korea. it's not really a bad thing but a start contrast from American market. it's actually surprising to me that the iPhone even sells in Korea

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