Did the launch of the Samsung Galaxy S6/Galaxy S6 edge impact Apple iPhone 6 and iPhone 6 Plus sales?
The decline in iPhone 6 sales for the week that saw Samsung launch its two new flagships amounted to just 4.7% If that were the largest week-to-week decline in iPhone 6 sales, we might see some concern at Apple. But the data shows a greater than 24% drop in sales of the two new iPhone 6 models from the last week in March to the first week of April. The previous week saw a 15% decline in sales. If anything, iPhone 6 sales showed a smaller decline during the week when Samsung released its new handsets.
Keep in mind that the data consists of offline sales made in brick and mortar stores and is not a precise tally, but rather an estimate. And yes, there might have been some Korean phone buyers who decided on the Galaxy S6 or Galaxy S6 edge instead of the iPhone 6 or the iPhone 6 Plus. But to characterize the data as showing that iPhone sales were greatly affected by the launch of Sammy's latest and greatest handsets would be wrong.
source: ETN via BGR