Did Microsoft post a deceptive video ad for its tablet accessory bundles?

Did Microsoft post a deceptive video ad for its tablet accessory bundles?
At Microsoft's brick and mortar stores, the software giant is running a 12 Days of Deals sales. The 12 days start on Monday with a sale on the Dell Venue 8 Pro priced at $199 ($99 for the first 20 customers). On day 6, December 14th, the items on sale will be the Microsoft Surface 2 and the Microsoft Surface Pro 2. If you go through the video ad for the sale, posted  on the Microsoft Store's YouTube site, you might get the idea that you're really getting quite a deal.

The Microsoft Surface 2 bundle costs just $149 ($99 for the first 20 customers) and the Microsoft Surface Pro 2 bundle is priced at $249 ($199 for the first 20 customers). The problem, though, is trying to define what a bundle exactly consists of. If you watch the video, you sort of get the idea that the tablet itself is tossed into each deal.

But let's examine the bundles. The one for the Surface 2 includes an Incipio case, Type Cover 2 and a $25 gift card to the Windows Store. The Surface Pro 2 bundle has the Incipio screen protector, Office 365, Surface Pro 2 and Type Cover. The former has a retail value of $254 while the latter adds up to $349. So with a sale price respectively of $149 and $249, how could Microsoft include the appropriate tablet with each bundle?

Yet, if you watch the video, that is exactly what Microsoft would have you believe. If you already have the Microsoft Surface 2 or the Microsoft Surface Pro 2 and need some accessories, December 14th should be circled on your calendar. While we don't know for sure what each bundle consists of, Microsoft is not in a position to give away its tablets for nothing.

source: MicrosoftStore via WPCentral

Related phones

Surface 2
  • Display 10.6 inches
    1080 x 1920 pixels
  • Camera 5 MP (Single camera)
    3.5 MP front
  • Hardware NVIDIA Tegra 4, 2GB RAM
  • Storage 32GB, microSDXC
  • OS Windows RT 8.1
Surface Pro 2
  • Display 10.6 inches
    1080 x 1920 pixels
  • Camera (Single camera)
  • Hardware Intel Core i5, 8GB RAM
  • Storage 64GB, microSDXC
  • OS Windows 8.1 Pro



12. AJtheAndroid

Posts: 42; Member since: Oct 28, 2013

Seeing how the nearest store to me in four hours away will there be the same deals online

11. medicci37

Posts: 1361; Member since: Nov 19, 2011

Ms does have a consistent policy of screwing consumers. So I've learned to expect the worse from Ms & I'm rarely disappointed. They have retarded the tech industry big time.

6. taikucing unregistered

M$ fail

3. valapsp

Posts: 565; Member since: Aug 12, 2011

The video is now private

5. taikucing unregistered


2. tigermcm

Posts: 861; Member since: Sep 02, 2009

ummmmm when I look at my company's discount site the "bundles" are they exact same price as advertised in the video EXCEPT it does not include the surface

4. Alan01

Posts: 670; Member since: Mar 21, 2012

That is the point....the bundles don't include the tablets even though it Microsoft makes it look like they are. Alan F.

7. blingblingthing

Posts: 988; Member since: Oct 23, 2012

Batteries not included ???

8. papss unregistered

Are people really that stupid? Honestly if someone thinks its going to be that cheap with the surface they shouldnt be reproducing. What happened to the world where common sense was king?

9. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

While I agree with you for the most part, and I didn't get to see the video, did they put the little disclaimer at the bottom that says something like "Surface or tablet not included"? Every time companies do something like this, they always put a similar disclaimer to protect themselves. So that begs the question, did they forget it, or did they do it on purpose. I agree most people wouldn't believe that you could get a tablet plus accessories for that price, but also look at the season we're in. I saw a 70" LED TV for under $1000 during black Friday. Anything is possible, that why companies put those disclaimers on their ads. Again I didn't get to see it so can't tell if they did or didn't.

10. Reluctant_Human

Posts: 915; Member since: Jun 28, 2012

Being misled and unclear in the ads is not the customers fault. Bingled anyone?

13. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

Bingledâť” First of all that doesn't even make any sense if you're trying to say how MS screws you over, and second, it has no negative connotation to it whatsoever.. You've obviously been scroogled in the head by Google..

14. Reluctant_Human

Posts: 915; Member since: Jun 28, 2012

No I get annoyed when any company tries to mislead customers. Bingled was a joke poking fun of what MS says about Google that they do themselves. It's hypocritical and stupid unlike their Lumia ads with Google and IOS people fighting which is actually pretty funny. But then again you've obviously bent over and BINGed repeatedly by MS..

15. Stuntman

Posts: 843; Member since: Aug 01, 2011

I've heard the term, "Microshafted."

1. NedStarkLeMadrilene

Posts: 19; Member since: Oct 26, 2013

Well, I will be glad to accept the tablet for nothing! Lol

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