Deutsche Bank analyst says investors are too optimistic about the Apple iPhone X5
The problem, according to Scribner, is that for Apple to score revenue $30 billion above expectations for fiscal year 2018, the company would have to ship 290 million iPhone units during the new fiscal year that started at the beginning of this month. The problem is, the best year Apple ever had was fiscal 2015 when the iPhone 6 upgrade cycle led Apple to ship a record 231 million handsets. Current Wall Street expectations call for Apple to ship 245 million iPhone units in fiscal 2018. It would be a new record, but could fall short of the number needed to meet investors' expectations.
While the Apple iPhone 8 and Apple iPhone 8 Plus might not be enough of an upgrade to produce record shipments, the Apple iPhone X could help Apple toward reaching that goal. It's the first iPhone to feature an OLED display and it offers an edge-to-edge 5.8-inch screen. Throw in new AR features, the Portrait Lighting mode that creates dramatic backgrounds for selfies, and the new TrueDepth Camera with Face ID, and Apple is offering some exciting new features. But there is a price to pay to pay for all of these new capabilities. The complex TrueDepth Camera is proving to be hard to manufacture. As a result, Apple might have a very limited number of units available when the phone launches on November 3rd. Apple could decide to push back the launch date to December.
For fiscal 2019, Scribner sees a comparison to fiscal 2016 when the iPhone 6s series sparked a down year for Apple. She expects Apple to report a drop in sales for fiscal 2019.