Dan Hesse says that the Apple iPhone is the number one reason why customers leave Sprint

Dan Hesse says that the Apple iPhone is the number one reason why customers leave Sprint
As we reported, Sprint is expected to join Verizon and AT&T in selling the Apple iPhone. Which version of the device Sprint will be offering is unknown, especially after speculation arose that Apple will not be offering an entirely new iPhone 5 this year. Instead, Apple is rumored to be launching a slightly improved version of the Apple iPhone 4 called the iPhone 4S and no other model.. We should know more after Apple's October 4th event, which we told you about earlier.

Sprint CEO and television star Dan Hesse spoke about Sprint's financial future at a Goldman Sachs conference. Discussing his estimates for the carrier's future earnings, Hesse didn't exactly mention the iPhone by name, but said, "If we get it--if--we may have to adjust our guidance for that." Sprint's current guidance to analysts for future earnings does not include the iPhone which the CEO referred to as a "certain rumored device."

Hesse earlier told those attending the conference that he would not speak about whether or not Sprint was getting the Apple iPhone, but he did say that the device is the number one reason why customers leave Sprint. Which makes it all the more important that the carrier get a variant of the model itself to offer its customers so that they will stay at the nation's third largest carrier.

And to differentiate itself from Verizon and AT&T, Hesse and his staff have been working hard to keep the carrier's unlimited plan, even if it starts offering a data hog like Apple's phone. The staff conducts regular meetings under the title "Thinking Unlimited". Hesse added that Sprint believes offering unlimited service is profitable. "If it becomes unprofitable," said the CEO, "We won't offer it anymore."

source: CNET

Related phones

iPhone 4s
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  • Camera 8 MP / 0.3 MP VGA front
  • Processor Apple A5, Dual-core, 800 MHz
  • Storage 64GB



1. SStevens2 unregistered

How about the fact that you are paying an extra $10 per month for premium data on a 4G phone when you don't live in a city with 4G coverage? Or the fact that service really sucks?

8. BrendanFromSprint unregistered

Actually, it isn't a 4G charge, it's a charge that is being placed on all smart phones. A person can get the "everything date 450" plan for the $69.99/month with a phone that has limited data functionality, but technically isn't a smart phone (like the LG Rumor Touch) But when you put on an actual smart phone, it jumps by that $10 because of the obvious jump in data usage by those phones. Hope that clarifies it for you. (Note:I work for Sprint)

10. SStevens2 unregistered

I had a Samsung Epic 4G and they FIRST called it a 4G data chage. When they have millions of people that don't live in or anywhere near a 4G coverage location, they changed it to a smart phone data charge. Oh my 3G data was downloading at 100-300kb per sec compared to my current Tmobile 4G download speed of 7-8 megs per sec.

22. 87168 unregistered

"Oh my 3G data was downloading at 100-300kb per sec compared to my current Tmobile 4G download speed of 7-8 megs per sec." ^^^ So youre comparing 3G speeds to 4G speeds? Ok, that makes sense.

28. _VipeR_

Posts: 47; Member since: May 30, 2011

I'm so glad that you said this. I am really tired of hearing people call it a 4g charge. It is especially irritating that when it was first introduced on the Evo and Epic that they just happened to be the only 4g phones we had at the time so millions of Store Reps would just call it a charge for 4g. People need to understand that if they want to continue to have truly unlimited data, it is going to require for Sprint to "overhaul" it's network to be able to provide that experience. That is what the charge is for! It is so that Sprint has the money to update/upgrade/and maintain a network that can handle the amount of Data that it's customers are using.

36. @viper unregistered

4g data charge or not.... Here's a wetnap, wipe of your sandy v@&!n@ and call it what ever you want. When you guys get the iPhone, you're going to eventually discontinue the unlimited plan. Enjoy it while you can. Once you get the iPhone, sprint will be just like the other companies, and you'll suck apple off in the champagne room. Go ahead and change your policy to a 14 day return policy, up the return fees, activation charges, and everything else you can. I'm ready for my thumbs down Mr. DeMille

55. corporateJP

Posts: 2458; Member since: Nov 28, 2009

You guys sure they aren't using that money to fund NASCAR, because by the look of it where I'm at, Sprint has terrible coverage.

56. Phoneguy007

Posts: 218; Member since: Jun 02, 2011

and there customer service still sucks!!!!!!

67. MrCeleb1 unregistered

I see you are not aware, but ALL Smartphones on the Sprint network require a $10 Premium Data Add on. You should be thankful you are able to have unlimited data unlike any other carrier! How would you like to pay $30 extra for data that's not even unlimited?

2. nwright94 unregistered

Or it could be the less than ideal coverage? Unless its changed since i had it in 2008, but i couldn't get signal anywhere, not even my own house.

3. biophone

Posts: 1994; Member since: Jun 15, 2011

People like the iphone. Would help them if they get it. They do have a good lineup though no doubt.

9. SStevens2 unregistered

an iPhone doesn't change anything. So now you have an iPhone with no 4G data or coverage in your house. You would be better off buying an iPod touch.

19. wumberpeb

Posts: 453; Member since: Mar 14, 2011

You're a complete idiot...@sstevens You were charged an extra $10 a month because you had a 4G phone. Nowadays everyone with a smartphone gets charged the $10 fee when they upgrade or start new service. Never once was it called a 4G charge by anyone at Sprint. Despite the fact that you're being charged the fee, Sprint still remains a better deal than anyone. T-mobile's 79.99 plan is nice too, but while you're given unlimited talk, you're choked on data after 2 gigs. A lot I of good that 7-8 mbits will do after a couple of weeks. I personally prefer the extra data over talk minutes, and many others would agree... So stop your crying and whining about being charged extra, like you're really getting ripped off. Besides, if you hated your "4G" charge so much, what would happen if you traveled to a 4g city and weren't forced to pay the premium data fee? You'd piss and moan about having a fancy phone that's stuck on 3G and won't connect to Wimax. Grow a pair For the record, an iPhone changes quite a bit for sprint. Nextel is losing all of the subscribers, not the sprint side of things. Add the most popular phone in the country and you're bound to come out of the red

25. dj unregistered

tell em why you mad! lol

26. wimaxisdead unregistered

were you molested by your stepfather as a child? angry at the world

52. wumberpeb

Posts: 453; Member since: Mar 14, 2011

Molested? Hey, good one! You're clearly the knowledgeable one in the group!

37. @wumber unregistered

WiMax is a f**kING JOKE. I get better coverage at a Starbucks. In fact I can bet my balls that there is more Starbucks coverage worldwide than WiMax.

53. wumberpeb

Posts: 453; Member since: Mar 14, 2011

Nice comparison smartass...let's compare a company with shops all over the planet with "WIFI coverage" with a domestic carrier and their 4G service. Hell, if you're betting your balls, why not compare it to LTE coverage from Verizon?! I think you're still right Don't know about you, but I value my balls more than that

51. Mista XIII unregistered

IT WAS CALLED a PREMIUM DATA CHARGE! and I have had at least 2 DOZEN sprint customer service reps tell me that it was because my Phone (Samsung Epic) had 4g capabilities. You know good and hell well it was NOT a smartphone data charge until LATER when people started complaining about being charged for WIMAX services that they were not receiving. Sprint had several smartphones BEFORE the release of the epic and evo and THOSE phones were NOT charged the extra 10 dollars. They simply got caught up in there improper tactic and had to change the wording because you cant charge people for something you dont deliver. Simple as that

54. wumberpeb

Posts: 453; Member since: Mar 14, 2011

And of all these supposed customer service reps, which also not sure what you're doing to your poor Epic that would lead you to call so many damn times, they should've never called it a 4G charge. They broke it down so the idiots of the world can understand why they're being charged, and that's how they worded it for you. Simply because it was only the 4G phones being issued the fee, but it was still called the same thing it is today, a premium data fee. Now that they're charging everything from the Transform to the Evo3D with the fee, its still called a premium data fee. There's no denying that they needed to charge everyone not because it was "unfair" to those with 4G phones, but because even 3G models use tons of data, in the right hands. I guarantee they added it for everyone as another way to get cash to keep data for EVERYONE'S PHONE unlimited. Exactly what they're doing now, saving cash in every area by upping fees for upgrading, ETF fees and killing the Premier program (just to name a few), they can so that everyone is still unlimited. That's Sprint's claim to fame, so stop with the tin-foil hats and conspiracy theories about everyone complaining about their high-end phones getting charged the fee when others didn't. You get an iPhone on another carrier and there's additional limitations that they bring, and people manage to live with that. Check out what the differences with phone insurance claims are between Win7\Android models and an iPhone. Someone crying about that? Goodness. You really expect them to charge some and not all 4G users based on where you live? Not Sprint's problem, that's yours

62. ZayZay

Posts: 571; Member since: Feb 26, 2011

@wumberpeb I agree with everything you have stated up above. Ok people here it is so your tiny impatient brains can understand. 1. When the HTC EVO lauched there was a $10 charge to have the phone because it had the capability of 4G and a Faster 3G experience, also to keep it unlimited. How is the 3G faster than any phone you say? I had taken several 3G only phones and compared them to the Evo's 3G, the Evo zipped to load a big page in 5 seconds while all other phones took 25 to 30 seconds. So you are paying for a faster experience on a phone. 2. On January 30th 2011 Sprint mandated the $10 charge to all smartphones (except the replenish) because they saw all the smartphones were using at least 3x's the data as a non-smartphone. Who wouldn't? They need to make the money somehow. 3. It clearly states in terms and conditions that 4G coverage varies and that it's your responsibilty to check coverage before purchasing. Yes there is not that much 4G but that's your own fault for signing up without reading something first. It's 101 basics READ BEFORE YOU SIGN Stop pissing and moaning about being hosed because you yourself are the...let's use the word "retarded" ones for signing up without checking things out first. If the coverage is not adequate to your needs than I am sorry it didnt work out and have a great day.

21. Lucas777

Posts: 2137; Member since: Jan 06, 2011

tell that to the millions of people on verizon and att's iphone.. ya didnt think so…

4. iKingTrust

Posts: 716; Member since: Jul 27, 2011

wow. I hope they get it

5. bolaG

Posts: 468; Member since: Aug 15, 2011

I've said it before and I'll say it again. Soon Sprint will also leave the unlimited world. It may not be today it may not be tomorrow but eventually they'll have to...

57. Phoneguy007

Posts: 218; Member since: Jun 02, 2011

they aready have...they just said the will capp there data on some plans Sprint Confirms 5GB Data Cap for Hotspot Add-On Today, 9:42 AM by Eric M. Zeman Sprint today confirmed to Phone Scoop via email that it is making a change to its Mobile Hotspot add-on plan. Starting October 2, the $29.99 Mobile Hotspot feature will have a 5GB data allowance for 3G or combined 3G/4G usage. Sprint spokesperson Emmy Anderson said, however, that Sprint continues to offer unlimited data for phones in its Everything Data and Simply Everything plans. Mobile Hotspot data consumption is calculated independent of a customer’s phone data consumption.

6. phoneguru173

Posts: 54; Member since: Apr 09, 2008

Sorry Mr.Hesse....people leave Sprint because your coverage is...well.NON-EXISTANT!

18. Debbie unregistered

You are right Mr. Hesse, I will be leaving Sprint since it is pretty much becoming an ATT/Verizon who also have the Iphone. Little by little you are losing the unlimited feature..etc. Now I am thinking I rather pay a little more via another carrier and have coverage in case of a emergency. I have given you 13 yrs of loyal service never missed a payment and now you treat me like a regular Joe. If you lose the unlimited data on smartphones (not talking about HotSpot) which is right now keeping me on your carrier, but I see that feature going away sometime after the release of the Iphone,well it is history for me. Like I said I rather pay a little more and have coverage then a little less with the same service features and have little to no coverage in rural areas. I guess time will tell if we lose the unlimited data on smartphones. BTW people can just get a GoPhone with a unlimited plan..etc.for about 50, buy a nice unlocked phone off ebay/craigs and just switch the sim on ATT, that is what I been hearing......could be wrong.

23. 87168 unregistered

haha a regular Joe? i love how customers feel just because they pay their bill that they should get preferential treatment. YOU SHOULD PAY YOUR BILL!!! You're not donating money to any of these carriers. You're paying for a service that they are providing you. You will NOT haev coverage everywhere, that is the nature of the wireless industry. Accept it and move on. I pay my Time Warner bill on time every month...do they give me a free flat-screen? NO! I pay my gas bill on time every month. Does the gas company offer me a free stove or free service in the winter? (I live in Buffalo so that would be great). NO! and I don't expect them to.. I'm so tired of these people acting as if they're doing these carriers a favor by giving them their business. Cell phones are a necessity nowadays. If you leave your current carrier because they didnt give you what you wanted, you'll just end up somewhere else. It's just a cycle. News flash: all of these carriers have the skeletal structure when it comes to policies and procedures. It will most likely be the same at your next carrier. Good Luck.

24. Debbie unregistered

Well 817..ask my husband what service do most of his oilfield friends have including himself and he will say ATT. Why cause they have service in rural areas "period" and Sprint does not. Also we just left ATT internet, why you ask well we were paying about 40 for internet and slower speeds when RR has a 29.99 package for 20megs speed, so do the math why would any one pay more for less. That my friend is what Sprint is turning into with their coverage in rural area and becoming just like the other carriers with their features. If you have money to blow by all means keep throwing it into the fire.

31. Jim Morgan unregistered

WOW 87168, you are getting robbed. Being loyal from a cust means a lot for company. I was also loyal myself for years with Sprint and they took away my Gold status and my $10 discount I would get on my bill with these up coming changes. Funny thing you mention Time Warner, I have RR Lite 750k 29.99, but since I am a loyal cust they bumped me up to 10megs at the same price of RR Lite. So stop being silly about loyal cust not meaning nothing to a company, cause it does.

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