Huawei, Xiaomi, and Vivo have big plans for overseas territories

Huawei, Xiaomi, and Vivo have big plans for overseas territories
China’s biggest smartphone brands appear to be preparing a big push in overseas territories. The likes of Huawei have made no secret of their plans to one day become the largest smartphone maker worldwide, while competitors such as OPPO, Vivo, and Xiaomi are also pursuing bigger shipment volumes. And, according to sources, it appears overseas markets are key to all brands’ growth strategies in 2018.

Starting off with Xiaomi, the brand is expected to put a heavy focus on India, although other emerging markets will also be central to their strategy of reaching 125 to 150 million shipments. Additionally, a number of premium devices are reportedly in the works in the hope of improving the company’s overall image. Moving on to OPPO and Vivo, these brands have recently seen a slow in growth rates. In order to change this, however, both companies are set to target emerging markets throughout the rest of 2018 with a number of budget-friendly and AI-focused smartphones set to begin shipping sometime this quarter. Rounding off this group of manufacturers will be Huawei. The company shipped a total of 153 million devices in 2017, putting it just behind Apple in terms of shipments volume. According to internal sources, however, Huawei is said to be aiming for 200 million smartphone shipments in 2018, with overtaking Apple being their next objective. In fact, the recently-announced P20 lineup’s focus on AI and photography is expected to play a major role in capturing new customers.

Unfortunately for Huawei, though, the company recently suffered a major setback in the US market, with an initial deal with AT&T to offer the brand’s devices falling through at the last minute due to political pressure. Without easy access to US consumers, it’ll remain to be seen if the company can successfully hit its shipment targets. Nevertheless, if all strategies go to plan, it shouldn’t be too long before the likes of Xiaomi, OPPO, and Vivo are household names across the world, not just in China.

source: Digitimes

FEATURED VIDEO

18 Comments

1. kevin007in

Posts: 327; Member since: Oct 28, 2015

Huawei definitely has potential when it comes to build quality and camera. Waiting for p20 to be released in Canada. Ditching Samsung forever. Stupid battery draining issue persists in Samsung even after so called improvements to the battery department.

4. DFranch

Posts: 555; Member since: Apr 20, 2012

Schizophrenic battery life was my #1 complaint about the Galaxy S7 Edge I owned (accidental touches on the curved screen a close #2). It was the reason I ditched Samsung and got the Lg V30. Battery life is a dream. Currently at over 2 days 12 hours with 86% battery used with almost 5 hours screen time. I don't think I'll ever go back to Samsung.

14. kevin007in

Posts: 327; Member since: Oct 28, 2015

agreed Dfranch. I still have s7 edge and do not have any heavy applications or games. Still it drains battery like a V8 engine burns fuel. Its been 2 years and still cannot find a screen protector which stays for ever. Software updates r so slow that rest of the world gets it like..... 7 months prior.

19. GalaxyLeads_iCrapFollows

Posts: 216; Member since: Nov 29, 2017

You must be using a chinese cloned S7 thinking it was a real Samsung S7. That's what you get for buying chinese made products like the ones mentioned in this article. Their poor quality will prevent them from becoming premium brands. If you want the best bang for the buck, buy LG instead of these pos chinese brands. If you want the absolute best quality and tech, buy Samsung.

6. Nimbus

Posts: 442; Member since: Apr 02, 2018

We get it you hate samsung product,i repeatedly seeing your hatred on all articles of Samsung. Dont like it then move to other brand don't need to accuse them for insignificant thing.

3. Nimbus

Posts: 442; Member since: Apr 02, 2018

Oppo,Vivo both don't have any chance of improving their brand image further because they are charging premium brand prices on their midrange devices without any one greater aspect on their soc.These companies just focus on selfies camera nothing else that why i don't admire them and expect anything on their phones models except for vivo pushing technology like inscreen fingerprint scanner,vivo apex phone concept earlier in the mobile market but stil lack availbility,distribution,customer service on their products portfolio in the market But without them there wouldn't be competition in the market among them and old establish brand.We would still stick with Apple,Samsung offering.Xiaomi,Huawei both going to rise if they further continue & improve it like this with their product offering they need step up on their software updates at all cost on their midrange segment of phones otherwise they only want to sell us thier product with profit on their part without any comprehensive updates on all of thier phones.One+ need to expand on thier product line with a SD636 chip product at a cheap price which is purchasable for both richer & poorer buyers rather than any SD630 or 660 on their product line.

5. Nimbus

Posts: 442; Member since: Apr 02, 2018

Oh yea one more thing all these companies need to stop copying apple move-no headphone jack move and notches,it's just not cool,useful,worthful at all unless they have come up with better productive,practical feature replacement offering on current tech.#Say no to notches and lack of headphone jack.#No headphone jack is still fine if there is double seperate usb type c port wire togther for charging and listening at the same time included in the box.

10. TheOracle1

Posts: 2329; Member since: May 04, 2015

Have you ever heard of punctuation?

7. matix73

Posts: 36; Member since: Apr 10, 2017

"Xiaomi has big plans for overseas territories" "the brand is expected to put a heavy focus on India" Do you even read what you publish?

8. GreenMan

Posts: 2698; Member since: Nov 09, 2015

Well, these companies are nice and all but... All three of them have come under fire at some point in their life spawn for sending data collected from users to Chinese Servers including sensitive information such as Email ID and passwords, social media profiles and Debit/Credit card numbers. So... It's best for you to be aware of these security flaws before purchasing any of these phones. Why Xiaomis are so bloody cheap? A Snapdragon 630 with a 6" Full HD 2:1 Display for just $250? Remember, there's no such thing as free (or cheap) lunch! Be wise, be safe, be vigilant. G'Day!

13. yalokiy

Posts: 1047; Member since: Aug 01, 2016

Any proof to support your accusations?

15. jacky899

Posts: 431; Member since: May 16, 2017

Wheres the proof or is this more of the same baeless accusations?

16. shihte

Posts: 61; Member since: Sep 02, 2013

U right buddy never buy chinese garbage samsung note best one

17. shihte

Posts: 61; Member since: Sep 02, 2013

U right buddy never buy chinese garbage samsung note best one

18. mootu

Posts: 1527; Member since: Mar 16, 2017

Xiaomi makes it's money by selling high volume with lower profit margin, not everyone has to be greedy and make 40% clear profit on every handset. Don't forget Xiaomi is a privately owned company (5th largest in the world) and they don't have to answer to shareholders, it's a good business model that can work well for some.

9. vasta

Posts: 74; Member since: Apr 02, 2018

The key words here are “emerging markets”. They (excl. Huawei) won’t find their way to the west before they pay for patents and act according to global set of rules.

11. monoke

Posts: 1172; Member since: Mar 14, 2015

Waiting for the Vivo Apex. If it has a decent camera, that's the phone to get!

12. monoke

Posts: 1172; Member since: Mar 14, 2015

Waiting for the Vivo Apex. If it has a decent camera, that's the phone to get!

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.