Check out the new video advertisement for Google Play

Check out the new video advertisement for Google Play
We told you earlier about Google’s rebranding of their online stores into the Google Play moniker, but if you have a couple minutes you owe it to yourself to check out the video they made. For one thing, it’s just a visually stunning video – the use of a sort of Rube Goldberg machine to demo analog versions of their digital services is, in our estimation, one of the more interesting looks we’ve seen from Google.

It also does a good job of making the case for Google Play. Of course all of the individual services were already available – and specifically all of them were available through the Android Market on your phone – but the video specifically mentions syncing games or other data with your desktop, as well as your tablets, phones, etc. Which leads us to suspect that even larger integration may be on the way perhaps the Google+ games section or the Chrome Web Store will also get integrated in the long run?

The official Google blog also mention the 20K songs worth of storage through Google Music  (which is now Play Music) – so cloud-based media is being totally integrated into Google Play (along with video) ahead of the launch of their “streaming home theater” device that is rumored to launch later this year.

Finally, we wanted to note that the timing of the Google Play announcement probably isn’t random - this sort of “sync everywhere” service is probably dependent in part on the changes Google made to its privacy policy. Now anywhere you are signed in to your Google account the device will be able to hook you up with all of your services and purchases, because the data is shared across all of their services internally.

Finally, what is that unbranded tablet near the end of the video? Is it the mythical Nexus tablet, or just a generic tablet mockup made for the advertisement? Take a look at the video below and let us know what you think of it:



source: Google

FEATURED VIDEO

11 Comments

1. nnaatthhaannx2

Posts: 820; Member since: Oct 19, 2011

seems interesting if google can pull it off, probably needs better marketing than this.

2. cepcamba

Posts: 717; Member since: Feb 27, 2012

I'm guessing they won't market it much. Since they have a ton of users, whenever these users sign in they can just have a notification showing the important highlights of this "play". Saves them marketing money. And it's almost sure to be widely used anyway.

3. oddmanout

Posts: 443; Member since: May 22, 2009

I thought it was pretty creative.

4. squallz506

Posts: 1075; Member since: Oct 19, 2011

i can dig it. highly doubt that is the nexus tab in the video. but if the nexus tab is going to hit the $199 price point itll probably end up looking similar.

5. tward291

Posts: 559; Member since: Feb 14, 2012

its a nice tablet could it be the nexus tablet i hope so

6. JGuinan007

Posts: 699; Member since: May 19, 2011

not the nexus tablet too small

7. tward291

Posts: 559; Member since: Feb 14, 2012

i thought is was suppose to be a 7" to compete with the kindle fire

11. Mario1017

Posts: 336; Member since: Sep 04, 2011

rumors say that the nexux tab will be around 7-8 inches for a cheap price. im all for it

8. lilg29

Posts: 89; Member since: Sep 14, 2011

doesn't this sound like the iCloud?

9. trin

Posts: 88; Member since: May 11, 2010

Actually it's Google Sync rebranded.

10. protozeloz

Posts: 5396; Member since: Sep 16, 2010

We already did that google never decided to promote it but finally we see them making promotions, hope they promote it even more

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.