Check out Apple's new ad for the iPhone 8 and iPhone 8 Plus, but don't miss the fine print

Apple's latest ad for the iPhone 8 and iPhone 8 Plus is interesting if you keep your eyes on the fine print at the bottom of the screen. For example, the commercial shows the new 4.7-inch and 5.5-inch versions of the iPhone getting splashed by water. In fine print on the bottom of the screen, Apple reminds you that liquid damage is not covered under the warranty for either phone. We also get to see the two handsets charging wirelessly on an AirPower mat. And while any wireless charger using the Qi platform will currently work, the ad tells us that the AirPower mat and software will be available separately in early 2018.

The ad also shows Apple's new Portrait Lighting feature, which has the capability to remove the background on a portrait, making it look more dramatic. In fact, the feature works to change the lighting of a photo while the picture is being taken. This differentiates it from the filters you add to a picture after it is taken on apps like Instagram. What you might not know, and what you can learn from the small print in the ad, is that Portrait Lighting as it currently stands, is in beta although it does ship with the iPhone 8 Plus

The rest of the ad is designed to make you desire an iPhone 8 or iPhone 8 Plus. Apple is good at that kind of marketing, and has been since the very first iPhone ads. The only difference is that this year, you have the Apple iPhone X involved in your thinking. Because of the late launch of the tenth anniversary model, after watching this ad your feet and arms might start the process of moving you to your carrier's closest location to pre-order one of the new units. However, your mind might be telling you to wait and see whether the iPhone X is really what you want.

Check out the new ad for the Apple iPhone 8 and Apple iPhone 8 Plus by clicking on the video at the top of this story!

source: Apple

Related phones

iPhone 8
  • Display 4.7" 750 x 1334 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A11 Bionic, Hexa-core, 2390 MHz
  • Storage 256 GB
  • Battery 1821 mAh(14h talk time)
iPhone 8 Plus
  • Display 5.5" 1080 x 1920 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A11 Bionic, Hexa-core, 2390 MHz
  • Storage 256 GB
  • Battery 2691 mAh(21h 3G talk time)



1. bobby84

Posts: 595; Member since: May 13, 2016

We'll pass on this one

16. sgodsell

Posts: 7605; Member since: Mar 16, 2013

This is the first year theverge and a few other sites gave the iPhone 8 a score of 8. In the history of the iPhones it never got a score that low. It will be interesting to see what iPhonearena will give for a review score this time around.

22. palmguy

Posts: 988; Member since: Mar 22, 2011

Probably a 9.99999999999

25. bobby84

Posts: 595; Member since: May 13, 2016

Then a 10 for the X, yeah i saw that even though The Verger is a champion of Apple. Now BGR and Yahoo are down right paid advertising

5. omnitech

Posts: 1131; Member since: Sep 28, 2016

Why is it called an iPhone 8? It's basically an iPhone 6.

6. Xilam unregistered

Here's nearly nothing inside and outside of that phone that shares it with iPhone 6, 6s, or 7.

23. palmguy

Posts: 988; Member since: Mar 22, 2011

Umm because 7 ate 9? ;-)

29. sumphatsmack

Posts: 29; Member since: Aug 10, 2017

This is my favorite thing.

7. palmguy

Posts: 988; Member since: Mar 22, 2011

Water resistant phone, but "Liquid damage not covered under warranty".

8. toukale

Posts: 672; Member since: Jun 10, 2015

Show me an oem who covers liquid damage under warranty, please, I am waiting.

13. -swagfox-

Posts: 45; Member since: Dec 01, 2016

Samsung and LG don't cover water damage either.

10. darkkjedii

Posts: 31750; Member since: Feb 05, 2011

The 8, is the 7S, and the X, is the 8.

31. Xilam unregistered

LOL, that’s why the X is delayed - they’re scratching off “8” and stamping “x” on the back. I guess the decision was finalized when Tim blubbered “iPhome X” on stage instead of iPhone 8 like he was supposed to.

20. darkkjedii

Posts: 31750; Member since: Feb 05, 2011

Anybody know what Flash said to get banned? We'll see Batmite a lot more often now.

32. Xilam unregistered

Do you really need someone to spell it out for you? It’s the same reason techiexp got banned - they singlehandedly reduced the quality of the comment section by several notches. So much better now.

21. joevsyou

Posts: 1093; Member since: Feb 28, 2015

what a joke. Lets put wireless charging in this phone but not turn it on till 2018. Ih you see these SOFTWARE features only the one that cost $100+ more is getting it

26. cmdacos

Posts: 4374; Member since: Nov 01, 2016

Wireless charging is available when the devices come out. You can use any Qi charger. It's just the magical airmaxipad that transforms you back to 2014 that won't be out until next year.

28. TechDork

Posts: 404; Member since: May 10, 2010

I'm definitely getting the iPhone 8. I just don't like this first execution of the X. Whether the next one be the 10S or 11, I'm going to wait another year or two to see if they change the screen. It really bothers me, like....a lot. Plus I don't want to wait until November for it either especially when my home button/speaker has completely stopped working lol. I need a new phone IMMEDIATELY. So, that just pushed my decision even more to get the 8.

* Some comments have been hidden, because they don't meet the discussions rules.

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