Check out Apple's new ad for the iPhone 8 and iPhone 8 Plus, but don't miss the fine print
Apple's latest ad for the iPhone 8 and iPhone 8 Plus is interesting if you keep your eyes on the fine print at the bottom of the screen. For example, the commercial shows the new 4.7-inch and 5.5-inch versions of the iPhone getting splashed by water. In fine print on the bottom of the screen, Apple reminds you that liquid damage is not covered under the warranty for either phone. We also get to see the two handsets charging wirelessly on an AirPower mat. And while any wireless charger using the Qi platform will currently work, the ad tells us that the AirPower mat and software will be available separately in early 2018.
The ad also shows Apple's new Portrait Lighting feature, which has the capability to remove the background on a portrait, making it look more dramatic. In fact, the feature works to change the lighting of a photo while the picture is being taken. This differentiates it from the filters you add to a picture after it is taken on apps like Instagram. What you might not know, and what you can learn from the small print in the ad, is that Portrait Lighting as it currently stands, is in beta although it does ship with the iPhone 8 Plus.
The rest of the ad is designed to make you desire an iPhone 8 or iPhone 8 Plus. Apple is good at that kind of marketing, and has been since the very first iPhone ads. The only difference is that this year, you have the Apple iPhone X involved in your thinking. Because of the late launch of the tenth anniversary model, after watching this ad your feet and arms might start the process of moving you to your carrier's closest location to pre-order one of the new units. However, your mind might be telling you to wait and see whether the iPhone X is really what you want.
Check out the new ad for the Apple iPhone 8 and Apple iPhone 8 Plus by clicking on the video at the top of this story!