Cellular South rebrands as C Spire Personalized Wireless come Sept 26th

Cellular South rebrands as C Spire Personalized Wireless come Sept 26th
A couple of days ago, we brought you the news about a new wireless carrier appearing in the States on September 26th and we guessed it has something to do with regional carrier Cellular South. It appears there’s more than just something, it's Cellular South rebranded as C Spire Personalized Wireless.

The new carrier aims to take a fresh start by rebranding the service and shifting the focus on its customer relations and offered plans. It also aims to be the first to offer personalized service that will deliver different app and content recommendations to different users.

C Spire will also bring perks to its most active members with even those posting on social outlets getting some kinds of incentives. To make the carrier truly democratic, C Spire is aiming to setup numerous forums where it listens and accounts for what users want and need. Call us skeptics, but we doubt the actual execution of the latter.


More interestingly, the carrier wants to provide a converged solution for controlling multiple devices including not just the smartphone but DVRs and even refrigerators and other household appliances in the future. That’s a quick outline of what you can expect, but don’t get your hopes too high - Cellular South currently ranks 9th among US carriers with 887,000 subscribers. It’s active in Mississipi, Alabama, Tennessee and in parts of Florida, Kentucky, Arkansas and Louisiana.

source: C Spire via SlashGear

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10 Comments

1. hepresearch unregistered

Service personalization and converged solutions sound cool, and might be a nice touch... I would be interested to see how they implement all of that. If the end result catches on, this could be a bid for nationwide expansion of such services and/or ex-Cellular South's footprint.

2. roldefol

Posts: 4744; Member since: Jan 28, 2011

Counting down the months until AT&T-Mobile forces Sprint or Verizon to buy C Spire (and US Cellular, and...)

3. bigdawg23

Posts: 467; Member since: May 25, 2011

I am calling BS on Phone Arena Guessing. Your story said nothing about Cellular South you mentioned Comcast or MVNO. I mentioned it was Cellular South and pointed to the press release.

4. corporateJP

Posts: 2458; Member since: Nov 28, 2009

Great...another regional provider pretending to be a "big dog". By the way, whoever came up with that new name for them should probably be kicked in the nuts. Just because you have a degree in marketing, it doesn't necessarily mean you have a clue. Just my two cents.

6. Joshing4fun

Posts: 1246; Member since: Aug 13, 2010

Yeah that is a horrible name. Best to keep it short and simple.

12. Phoneguy007

Posts: 218; Member since: Jun 02, 2011

lol....

5. remixfa

Posts: 14605; Member since: Dec 19, 2008

there went my dreams of a cheap 4g unl data/text only plan :(

7. champers unregistered

Ridiculous name, completely meaningless and unrecognizable to customers. 'cease fire'

9. JaredFromVerizon unregistered

Dammit! I left the refrigerator on! Good thing I have my smart phone on me to turn it off. Phew! Thanks, C Spire! *winky face*

13. minnie mccoy unregistered

would the phone be cheap and would yall still have advance pay plane and will the phone be cheap for that plan and like if ur phone off when yall change yor name will yor number the same and will yall number still start with 361 601 251 386

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