CEO Stephen Elop sits down for an interview, says Nokia is focusing back on the US full bore

CEO Stephen Elop sits down for an interview, says Nokia is focusing back on the US full bore
Nokia made quite a splash today, announcing the AT&T exclusive Lumia 900, the most sophisticated Nokia Windows Phone to this moment, with its 4.3" display and LTE connectivity, wrapped in a colorful polycarbonate housing.

Granted, it is not what the ubiquitous iPhone 4S, or the plethora of Android LTE-enabled devices with HD screens that were announced today can offer, but it brings something very important - a decent third choice with a modern smartphone OS, exclusive features and distinctive looks. And this might be enough for the start of what will be a long and arduous journey of Nokia and Microsoft back to the hearts of American customers.

The CEO Stephen Elop says in the interview below “We are designing products precisely for the North American consumer, and the Nokia Lumia 900 is an example of this”, and, judging from the record marketing budget for the handset's campaign, and the fact that its production was brought back in-house, Nokia is very hard at work to improve on its US market prospects.

via NokiaConversations



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16 Comments

1. knights4life03

Posts: 131; Member since: Jun 09, 2011

horray for nokia! coming back strong in the us mobile brawl.

2. ZEUS.the.thunder.god unregistered

good luck nokia

3. ILikeBubbles

Posts: 525; Member since: Jan 17, 2011

with phones like the Lumina 900 i don't think they'll have any problem re-entering the market... now if only they'd rock Android... hmmmm....

4. knights4life03

Posts: 131; Member since: Jun 09, 2011

now that is a very good point!!! lol but they said they will embrace wp7 becuz its growing strong and will be successful. so it will be a miracle if they start making android devices! especially on the design front!

5. Glim12808

Posts: 394; Member since: Oct 26, 2011

Android is crowded with OEMs. In fact, only Samsung and HTC (somewhat) are doing fine. Sony, LG, Motorola are only either breaking even or loosing money. No, Android is absolutely the wrong way for Nokia. At least with WP7, they have a chance to help create the market for the OS and grow with it.

6. Whateverman

Posts: 3295; Member since: May 17, 2009

I agree with a few things you said, but I think an Android by Nokia would have set a new benchmark, that would have been a match made in heaven. WP7 seems to be a great OS, but the lack of customization is holding it back. I would love to give it a try, but those blocks will get old.

8. lubba

Posts: 1313; Member since: Jan 17, 2011

I don't think you understand the meaning of a young growing OS. Those blocks could look different in the next few months. Nokia would have to make a new overlay on Android to differentiate. That may take even longer for them to recover. With WP, they don't have to do anything but provide the hardware. In the mean time, they figure something out to differentiate from other oems. Regarding customization, apple don't seem to have a problem with it.

9. Whateverman

Posts: 3295; Member since: May 17, 2009

I know we just talking here, but dude... I gotta tell ya that came off as just a little bit insulting. I'm sure you were trying to insult me, just saying...ouch! WP7 Is boring, plain and simple. It works great and has an even smoother UI than iOS, but you can't do as much with it. And the Zune style interface looks good, but if it didn't save the Zune...how will it save WP7? It's okay for them to try and imulator iOS's simplified UI, but the live tiles are TOO simple looking. And even if they dont respect Android (Judging by their former CEO's comments they don't) the least they should have understood that the customization is what skyrocketd the past Windows, WebOS, BBOS, and iOS straight into first place! The customization should have been there from the start if they were paying attention. Nokia has Apple licked as far as hardware, but Android would have done the same for Nokia as it did for all other OEMs. The UI didn't matter, Motorola's first Android didn't have one and it was a huge hit! Having multiple platforms hasn't hurt HTC nor Samsung. Pride is the only thing getting in Nokia's way right now. Not to say they won't be successful with WP7, but until they both start listening to their customers, it's going to be a very tough road ahead.

10. isafdar

Posts: 3; Member since: Jan 08, 2012

when will u'll realise & update urselves.....NOKIA was interested in ANDROID but GOOGLE refused NOKIA (one of the biggest innovative company of its time).....if someone refuses u & if u r of NOKIA stature....wud u beg 4 it ;)

14. Whateverman

Posts: 3295; Member since: May 17, 2009

Allow me to help you upgrade and realize a few things here.  Android is open source, so Nokia could have used it if they wanted to.  Google wants that OS on as many phones as possible.  Nokia took it very personal that Android was stealing their customers away from them, and as their CEO said "adopting Android is like peeing on yourself to stay warm".  After that CEO was let go, they brought in a former Microsoft exec.  (You see where I'm going with this yet).  With what I can only speculate was a deal set in motion once Elop knew he would get the job, Microsoft quietly phoned their ex-employee turned Nokia mole and said "Hey!  Here's a bag of money to tell Google to take a hike!". Months later, Elop announces that, "Using Android is like admitting defeat, and Nokia will not go down without a fight!". So they took the Microsoft money and started working on the new products we are seeing now.  But don't take my word for it, click the links below and judge for yourselves... http://www.fiercedeveloper.com/story/nokia-says-no-android/2010-08-09 http://www.zdnet.com/blog/hardware/how-much-did-microsoft-pay-nokia-not-to-choose-android-how-about-a-cool-1-billion/11773

12. Joshing4fun

Posts: 1245; Member since: Aug 13, 2010

Nokia can make a comeback if they can pull off this huge ad campaign. The reason others have failed is due to marketing failures not lack of customizability.

13. Whateverman

Posts: 3295; Member since: May 17, 2009

I agree with you on that one, marketing is huge no matter HP good the OS is. They can do it with this new 100 million dollar blitz they are going for. And unlike Palm, Nokia is putting out multiple devices...Great! But that's only a short term solution. Apollo needs customization, Apple doesn't because their Apple. But even they are taking some of Androids ideas to better iOS. Microsoft needs to do the same. Answer me this also. If I am wrong in what I'm saying, why is it that WP7 is still struggling so bad? You guys keep saying I need to understand this and I need to upgrade that...so what is your prospective on why WP7 is doing so bad? And let's not try to blame it all on the carriers and sales reps this time.

15. Joshing4fun

Posts: 1245; Member since: Aug 13, 2010

I just did. Marketing. Wp7 really hasn't had much marketing, not the way the iPhone and Droid did. People aren't buying windows phone not because they don't like them or because they can't chose a color for this and that, but because they don't know what they are. And many people are already happy with iphones or droids so why switch to wp7 when they don't know anything about it (if they even know it exists)? Just the other day I had a hell of a time trying to explain to my friend how my windows phone isn't an android and how its a whole other entity. This is an image problem. Not a problem with the OS.

16. Whateverman

Posts: 3295; Member since: May 17, 2009

I hear ya, the iphone a Droid got top notch marketing. But the Droid Eris, and the HTC Hero never got that kind of push. Sense did all the work for them and it worked out great. Thats microsoft's fault that people don't know about their OS. Microsoft marketed the heck out of WP7, it was just horrible marketing. Remember the whole "The phone that will save us from our phones" commercials they did for months? Check it out here,http://www.youtube.com/watch?v=5JmkHMBaoiQ&feature=youtube_gdata_player Even the commercials now are of a bunch of guys doing girls things and posting it ti Facebook. They didn't show anything about the phone itself, or the UI. The way I feel is that if you have a good product, show it, let me see it. But it seems like that product doesn't match up well against some of the other OS's or UI's with more visual appeal. Give me a few icons and widgets... and I would definitly buy one.

7. jtech

Posts: 101; Member since: Jul 14, 2011

Nokia won't create a android phone why can't you people understand?

11. isafdar

Posts: 3; Member since: Jan 08, 2012

@jtech...thnks bro.....people tend 2 open their BIG mouth....when dey hav d least info abt it....its human....cant belame them...hehe ;)

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