CEO Stephen Elop sits down for an interview, says Nokia is focusing back on the US full bore

CEO Stephen Elop sits down for an interview, says Nokia is focusing back on the US full bore
Nokia made quite a splash today, announcing the AT&T exclusive Lumia 900, the most sophisticated Nokia Windows Phone to this moment, with its 4.3" display and LTE connectivity, wrapped in a colorful polycarbonate housing.

Granted, it is not what the ubiquitous iPhone 4S, or the plethora of Android LTE-enabled devices with HD screens that were announced today can offer, but it brings something very important - a decent third choice with a modern smartphone OS, exclusive features and distinctive looks. And this might be enough for the start of what will be a long and arduous journey of Nokia and Microsoft back to the hearts of American customers.

The CEO Stephen Elop says in the interview below “We are designing products precisely for the North American consumer, and the Nokia Lumia 900 is an example of this”, and, judging from the record marketing budget for the handset's campaign, and the fact that its production was brought back in-house, Nokia is very hard at work to improve on its US market prospects.

via NokiaConversations



FEATURED VIDEO

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless