Breaking down Apple iPhone 4S buyers with statistics
A previous survey done by the same research firm found that at the launch of the latest model, 18% of Apple iPhone 4S buyers were switching to the unit from a different platform. By the end of 2011, that figure had doubled to 36%. The data comes from a group of Apple iPhone 4S buyers from last October through the end of the year. From a pool of 6,316, 365 iPhone owners were polled for the study.
The results of the study also showed that as Apple started replenishing stock in stores, online sales as a percentage of total sales, starting dropping. At the launch of the Apple iPhone 4S, online sales represented 43% of purchases and that figure dropped to 33% by year's end. Last week, the same research group said that resales of the Apple iPhone are good for both carriers and for Apple and said that 49% of new iPhone owners sell their old model in the secondary market.
As far as the carriers are concerned,. CIPC says that AT&T, Verizon and Sprint have been able to keep their market share consistent among Apple iPhone 4S buyers. All three have been able to steal away customers from other carriers (T-Mobile, for example) that do not offer the phone.
Posts: 70; Member since: Dec 22, 2011
posted on Jan 23, 2012, 12:54 PM 12
Posts: 423; Member since: Jan 23, 2012
posted on Jan 23, 2012, 1:03 PM 10
Posts: 121; Member since: Oct 21, 2011
posted on Jan 23, 2012, 1:06 PM 13
posted on Jan 23, 2012, 1:16 PM 4
Posts: 74; Member since: Jan 03, 2011
posted on Jan 23, 2012, 2:02 PM 5
posted on Jan 24, 2012, 1:37 AM 1
Posts: 2610; Member since: Jan 25, 2009
posted on Jan 24, 2012, 4:27 PM 1
posted on Jan 25, 2012, 3:24 PM 0
Posts: 259; Member since: Oct 20, 2011
posted on Jan 23, 2012, 1:40 PM 8
posted on Jan 23, 2012, 1:51 PM 3
Posts: 3991; Member since: Jan 04, 2012
posted on Jan 23, 2012, 1:41 PM 3
* Some comments have been hidden, because they don't meet the discussions rules.
PhoneArena Comments Rules
A discussion is a place, where people can voice their opinion, no matter if it is positive, neutral or negative. However, when posting, one must stay true to the topic, and not just share some random thoughts, which are not directly related to the matter.
Things that are NOT allowed:
- Off-topic talk - you must stick to the subject of discussion
- Trolling - see a description
- Flame wars
- Offensive, hate speech - if you want to say something, say it politely
- Spam/Advertisements - these posts are deleted
- Multiple accounts - one person can have only one account
- Impersonations and offensive nicknames - these accounts get banned
Moderation is done by humans. We try to be as objective as possible and moderate with zero bias. If you think a post should be moderated - please, report it.
Have a question about the rules or why you have been moderated/limited/banned? Please, contact us.
Send a warning to post author
Send a warning to Selected user.
The user has 0 warnings currently.
Next warning will result in ban!
Ban user and delete all posts
Message to PhoneArena moderator (optional):