Breaking down Apple iPhone 4S buyers with statistics

Breaking down Apple iPhone 4S buyers with statistics
Consumer Intelligence Research Partners completed a survey of Apple iPhone 4S owners and found that more than one out of every three buyers are coming to the phone from a different platform. At the same time, 21% of iPhone buyers are picking up the 64GB model, the highest storage capacity ever available on the iconic touchscreen phone. A poll done by brokerage house Piper Jaffray last October on the date of the Apple iPhone 4S launch, found that 19% of buyers were choosing the 64GB model.

A previous survey done by the same research firm found that at the launch of the latest model, 18% of Apple iPhone 4S buyers were switching to the unit from a different platform. By the end of 2011, that figure had doubled to 36%. The data comes from a group of Apple iPhone 4S buyers from last October through the end of the year. From a pool of 6,316, 365 iPhone owners were polled for the study.

The results of the study also showed that as Apple started replenishing stock in stores, online sales as a percentage of total sales, starting dropping. At the launch of the Apple iPhone 4S, online sales represented 43% of purchases and that figure dropped to 33% by year's end. Last week, the same research group said that resales of the Apple iPhone are good for both carriers and for Apple and said that 49% of new iPhone owners sell their old model in the secondary market.

As far as the carriers are concerned,. CIPC says that AT&T, Verizon and Sprint have been able to keep their market share consistent among Apple iPhone 4S buyers. All three have been able to steal away customers from other carriers (T-Mobile, for example) that do not offer the phone.

source: AppleInsider

Related phones

iPhone 4s
  • Display 3.5" 640 x 960 pixels
  • Camera 8 MP / 0.3 MP VGA front
  • Processor Apple A5, Dual-core, 800 MHz
  • Storage 64 GB

FEATURED VIDEO

45 Comments

1. xoutrageousx

Posts: 70; Member since: Dec 22, 2011

people need to stop hating, can't argue with apple's amazing marketing and making a phone do what it has to do with no multi cores and 40mp cameras and 5.8 inch screens. simplicity sometimes is what ppl want more.

3. itiswhatitis

Posts: 423; Member since: Jan 23, 2012

yeah that's rite some of the fones with better specs dont even have the kinda smoothness that iphone offeres.. well m luking at iphone 5 once i'm done with atrix 4g...

6. Tux4g63

Posts: 121; Member since: Oct 21, 2011

fones? what's that?

5. Tux4g63

Posts: 121; Member since: Oct 21, 2011

The iphone 4S is multi core...

9. xvengence42

Posts: 20; Member since: Dec 12, 2011

The iPhone 4S is dual core, not multi core.

12. Tux4g63

Posts: 121; Member since: Oct 21, 2011

I was using the same language as the the post I was responding to in which he stated multi core. By technical definition, a dual core processor IS a multicore.

16. 530gemini

Posts: 2198; Member since: Sep 09, 2010

@xnengence. Anything more than one is considered "multi".

22. arcq12

Posts: 733; Member since: Oct 13, 2011

epic fail.. dual-core is multi-core..

8. ilia1986 unregistered

If people wanted simplicity - why not pick a decent feature phone with a good camera? The Samsung UltraTouch U8300 comes to mind.. It's much much cheaper than the 4S.

10. arcq12

Posts: 733; Member since: Oct 13, 2011

the iPhone already sucks so why would they get a phone that sucks more?

13. Tux4g63

Posts: 121; Member since: Oct 21, 2011

status

15. arcq12

Posts: 733; Member since: Oct 13, 2011

they'd get a cheaper Crapsung UltraTouch U8300 for status? Seriously?

17. Tux4g63

Posts: 121; Member since: Oct 21, 2011

sorry for the confusion, I meant that's why people buy iphones. Status symbols.

28. bigboy029

Posts: 74; Member since: Jan 03, 2011

Maybe for some, but I don't know why its so hard to accept the fact that some people just prefer iphones. I'm actually a very tech-savy guy, and Android just wasn't for me. I could care less about my "Status" or anything like that. I love my iphone for its simplicity, efficiency, and layout. Not everybody that owns and iphone is an idiot or buys one because they want to look cool.

19. itiswhatitis

Posts: 423; Member since: Jan 23, 2012

damn straight!

18. 530gemini

Posts: 2198; Member since: Sep 09, 2010

@illa. Because consumers have choices. And their choice is the ip4s. So why can't you just respect that? :)

21. arcq12

Posts: 733; Member since: Oct 13, 2011

I couldn't agree more. Although I don't understand why some people chooses the iPhone despite the fact that it's less capable compared to high end Androids out there.

24. ilia1986 unregistered

Oh I respect that. I just don't understand it.

36. E.N.

Posts: 2610; Member since: Jan 25, 2009

If you want customization, go with Android. If you want really great applications (not just apps/games from big-named companies), go with iPhone. Everything is pretty much the same.

37. ilia1986 unregistered

E.N. - AFAIK - Android has all the important stuff and all the good games iOS has, too. In the worst case they take a little more time to get there. Besides - it seems we are a little ahead of the 2008 - 2009 times when all it mattered was apps apps apps.

43. E.N.

Posts: 2610; Member since: Jan 25, 2009

Like I said earlier, Android has all the big-named company applications. I've been following the android market online for a while now and their selection is not that great, quality wise especially. Don't be fooled to think the Abdroid market is even close to the same level. And applications / developer support will always be a big deal. That's probably the #1 reason why Palm struggled and the reason why Windows is finally gaining momentum. Also applications are probably the #1 reason for ipad's success.

45. ilia1986 unregistered

If Android has all the big-named company applications - what on earth do you need more? Name me 10 apps which you use on a DAILY basis on your iPhone and you absolutely can't live without - and these apps - or similar apps - don't exist on the market. And please don't go about local apps like netflix\yelp\whatever - that is any app which is only useful on certain parts of the world.

41. 530gemini

Posts: 2198; Member since: Sep 09, 2010

@illa. Well you don't have to understand our tastes, just like we could care less about you choosing an android phone :)

33. Johnny_Mnemonic

Posts: 240; Member since: Oct 05, 2011

Gemini iPhone users don't have a choice , only have apples choice and that's a real limited choice

42. 530gemini

Posts: 2198; Member since: Sep 09, 2010

@johny. Yes we have a choice. We don't have to stick with the iphone you know. We can choose an android or winmo device as well. But we chose the iphone. So that's a choice :)

44. Johnny_Mnemonic

Posts: 240; Member since: Oct 05, 2011

I'm talkin about iPhone.

23. Evil_SaNz

Posts: 259; Member since: Oct 20, 2011

So we take a phone for the marketing, ads and not for the phone itself? MORPHEUS WHERE'S THE BLUE PILL? I DON'T WANT TO SEE HOW DEEP THE RABBIT HOLE GOES!! Even a Skynet future is better - with machines clearly stating that will eliminate us, they are sincere at least. Not this, with people being manipulated by a fake wonderland scenario. People are happy with losing 800 bucks and seeing the "fruit" power strengthening; nosense at all, unless you own a share on wall street...

27. ilia1986 unregistered

What more troubles me is less the fact that people are buying Apple products because they are Apple products - but the fact that people are giving up their freedom of customization and control over their computers when buying iOS devices. Even the Mac is more customizable than iOS devices - since the Mac at least has a freaking accessible FILESYSTEM. Is the iPad not a Computer? Why do people take it for granted that Windows 7 offers one to create files, folders, install apps fro all over the internet, download and keep all kinds of files, tweak the system, etc etc - but when they get ahold of an iPad - all these things are suddenly looked upon as unnecessary?? The iPad is not just some magical gimmick with internet access. It's how YOUR computer is going to look in 4 - 5 years. And if YOU don't care than YOUR computer isn't going to have an accessible filesystem in 4 - 5 years - not to mention all the other things I described and more - than this is going to be a very very sad world in the future then.

25. -box-

Posts: 3991; Member since: Jan 04, 2012

Did you look at the sample size? 365 iphone users are this study. That's an almost useless poll

30. tacohunter

Posts: 408; Member since: Nov 06, 2011

"From a pool of 6,316, 365 iPhone owners were polled " fandroids can't read articles very well

* Some comments have been hidden, because they don't meet the discussions rules.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.