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Box comes to Windows Phone, signs deal with Qualcomm

Posted: , posted by Victor H.

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Box comes to Windows Phone, signs deal with Qualcomm
Box has chosen to launch a native app on Windows Phone, a bet for a platform that is still struggling to get traction, but probably the one with highest chances of standing a fight against iOS and Android. Box, a cloud storage company, has also inked a deal with Qualcomm so that on select devices with the chip its app will come pre-loaded.

So far Box has focused on Android and iOS, but its bet on Windows Phone shows its hopes for the platform. The company saidt that it "anticipates strong traction for Windows Phone devices."

To further explain why it launches a native app for Windows Phone, the company came up with the following statement:

"Windows phone hasn't shown the traction yet, but we get a lot of customer questions. Windows Phone is definitely No. 3 in terms of questions," said Self. "And that may indicate potential for the future. We're investing in Windows 8 too."

Box uses the live tiles concept in Windows Phone. You can batch upload, share files and pin tiles to the screen. Right now, the company offers 50 gigs of storage for free which seems like a good deal.

source: Box via ZDNet

Box comes to Windows Phone, signs deal with Qualcomm

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posted on 24 Jul 2012, 10:27 2

1. nightelf91 (Posts: 20; Member since: 03 Jul 2012)

In my opinion, it's not really a bet as much as it is a decision to spend a few days/weeks developing the app for the WP platform. A bet would entail putting a significant amount of cash at risk, like the developers did when they started that company. Box is really just trying to reach out to more potential clients without putting a lot of capital at stake.

posted on 24 Jul 2012, 12:15 1

2. DechyX (Posts: 145; Member since: 16 May 2011)

Box... DropBox... SkyDrive... Picasa... Flikr... Drive... I just need one

posted on 25 Jul 2012, 00:58

6. nadar.bsm (Posts: 32; Member since: 13 Jul 2012)

better to have 2 , otherone as a backup...

posted on 24 Jul 2012, 12:45

3. Bluesky02 (Posts: 1439; Member since: 05 Dec 2011)

The Interface looks very cloudy, sweet and beautiful

posted on 24 Jul 2012, 13:10 1

4. snowgator (Posts: 3604; Member since: 19 Jan 2011)

Interesting.... But what ad advantages does it have over SkyDrive? Sure, the free storage on top of SkyDrive would be nice...

posted on 24 Jul 2012, 20:43

5. Alistaire (Posts: 132; Member since: 13 Apr 2012)

It is only 5 GB of free storage, NOT 50 GB, that a big discrepancy.

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