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Boost Mobile launches new television spot as 4Genie delivers HTC EVO Design 4G

Boost Mobile launches new television spot as 4Genie delivers HTC EVO Design 4G
We've seen how the marketing department at Boost Mobile works earlier this year. Who could forget the "Bill From Hell" campaign which was just as scary as watching those other scary on-screen monsters like Freddy, Jason, Chucky and Lindsey. In the new spot, a pair of females are at a diner while one is trying to get her old 3G phone to work. Yeah, she wants a new phone but 4G is so expensive. And then with a wisp of smoke\, out comes the 4Genie.

HTC EVO Design 4G

HTC EVO Design 4G

This is no Robin Williams blue Genie. Instead, we get a Genie ready to turn that old handset into an HTC EVO Design 4G. At a contract-free price of $299.99, it is the highest priced phone on Boost Mobile's roster. The device gets its 4G from WiMAX connectivity, but still has specs about 18 months old with a 4 inch qHD display, a single-core 1.2GHz Qualcomm MSM8665 processor and a 5MP rear facing camera. The 768MB of RAM also is dated.

The 4Genie also talks about Boost Mobile's shrinking unlimited talk, text and data plan which starts at $55 and drops $5 for every 6 on-time payments down to a floor of $40 a month. What the 4Genie doesn't say is that all customers on Boost's $55 unlimited plan get 2.5GB of data each month; if the data cap is breached, data speed can be throttled to 3G connectivity at 256Kbps or slower until the rest of the month is up. But according to the carrier, 2.5GB will allow you to view 400,000 mobile internet page views, 91 hours of streaming video, 20 hours of video clips or 26,000 emails without attachments.

source: BoostMobile, YouTube

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posted on 05 Jun 2012, 07:50

1. mercorp (Posts: 1043; Member since: 28 Jan 2012)

4g for the masses!

posted on 05 Jun 2012, 09:50

2. Allen3697 (Posts: 86; Member since: 26 Mar 2012)

"Crack A Lack Shinneee" Haha, funny commercial

posted on 05 Jun 2012, 10:29

3. skymitch89 (Posts: 1363; Member since: 05 Nov 2010)

They're going to be using a near non-existant and really old version of 4G. I don't think that Clear is even working on expanding their WiMax network, but are working on their LTE network.

posted on 05 Jun 2012, 12:44

4. RandomlyPsychotic (Posts: 36; Member since: 29 Dec 2011)


posted on 12 Jun 2012, 16:15

5. Jimx2 (Posts: 1; Member since: 12 Jun 2012)

They steal people's concept. That's how they make their commercials.. In mid May, HTC had a 24 Hour film race that I had participated in. I turned in my video and never heard from them again. Two months later I found out that they stole our concept. This is way too close to be a coincidence. Here's the original version.

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