BlackBerry users linger in the highest income bracket, iOS takes upper middle class, Android swoops in for the rest

BlackBerry users linger in the highest income bracket, iOS takes upper middle class, Android swoops in for the rest
A survey by Prosper Mobile Insights with a statistic sample of 25 000 smartphone users in the US reveals one of the reasons RIM still enjoys relatively healthy margins. 11.3% of those users in households with more than $150 000 income are using BlackBerries, but iOS is a very close second at 10.9%, while Androids represent 7.2%.

In the $100 000 - $149 000 bracket 21.2% had BlackBerrys, 19% had iPhones, and 15.8% had Android devices, while the $75 000 – $99 999 income category brings everything much closer with the iPhone taking 19.6% compared to BlackBerrys 18.7% and Androids 18.2%. 

Going further downmarket we have one little green robot taking the lead - $50 000 to $74 999 sees Android with 23.7%, iPhones get 22.4%, and BlackBerry takes 21.2%. The lowest bracket surveyed - $35 000 to $49,999 - saw 14.3% with Android phones, 12.6% having BlackBerrys, and 12.5% on iPhones.

All in all pretty close numbers apart from Android lagging a bit in the upper income brackets. Let's not forget also that BlackBerries are still the weapon of choice for the suits and government types, as well as many celebrities, which allows RIM to coast along just fine for the time being.




1. android_hitman unregistered

very clear to me, if you are rich you buy iphone & BB, this is just because maybe the rich people are snobs. anyway, just trolling around :)

3. bobfreking55

Posts: 866; Member since: Jul 15, 2011

BB is not for the rich. It's for busy people and those who don't care much about phones. iPhones are for the rich ignorant people and the closed minded ones. Android is for the rest!

7. asdas unregistered

wtf, stfu for once bada s**t You and your bada s**t is going to rot.

11. dacastrator

Posts: 232; Member since: Sep 22, 2011

another poser peter.

4. lumpia91791 unregistered

Duh! You have to be making decent scratch just to afford the "official" Apple accessories. If your own personal net worth is $150k then you could give a rats ass what someone thinks of your phone. BB users are usually in business and lets just say they didn't ask nicely to get to the top. I still feel that by Apple maybe going the lower end of the market it devalues its brand a little bit. Snobs, hipsters, and generally douches with first on the block mentality were the original Apple buyers. Before the huge success of the iPod it was still a PC world. Being in the minority was thing that brought people to Apple. With Apple being more mainstream these "geeks" chose Android just to be contrarian.

9. the one unregistered

i love comments like this its a phone that anyone can afford not a Porsche, not an Aston Martin, not a Rolls Royce anyone can afford a $200 phone they are WAY to common. based on how close the numbers are frankly this survery is pretty useless....but hey pretentious snobs or in car terms those that have $399 leases on BMW 3 series to pretend like they have money will believe anything false status so sad

13. iHateCrapple

Posts: 734; Member since: Feb 12, 2010

I'm sure it's not just because they are rich, BlackBerry provides the best security in the mobile market. No paparazzi will be hacking into their phone accounts like they did to paris hilton and her sidekick or whatever other POS phone she had.

19. The_Miz

Posts: 1496; Member since: Apr 06, 2011

And because we prefer "quality" devices ;)

5. PeterIfromswedin

Posts: 5; Member since: Sep 27, 2011

I wonder which group of people mostly have bada?

8. Joshing4fun

Posts: 1245; Member since: Aug 13, 2010

Cheap Europeans.

20. The_Miz

Posts: 1496; Member since: Apr 06, 2011

the nerds

12. AppleFUD unregistered

And this is why other studies show that iOS user are generally in the red in their bank accounts?

14. Mooooo

Posts: 212; Member since: Aug 27, 2011

Think Indifferent

15. downphoenix

Posts: 3165; Member since: Jun 19, 2010

something interesting about the stats, notice how the percentages for the 150k+ crowd for smartphone ownership seems to be less than the other brackets, even the 35-49k crowd? Rich people like feature phones, they see Smartphones more as toys since they can afford actual computers and tablets and such instead so why have a smartphone?

22. darth8ball

Posts: 520; Member since: Aug 02, 2011

I am in the 150k+ bracket and I own a smartphone, tablet, PC and laptop. My conclusion is the survey is flawed. Only a small (under 2%) of the people in my circle of friends, co-workers in the same financial group don't own smartphones.

29. Lucas777

Posts: 2137; Member since: Jan 06, 2011

cool dude… u do realize this whole survey is with people with smartphones but whatevs… i cant argue with u and ur rich friends….

16. taco50

Posts: 5506; Member since: Oct 08, 2009

Something I find interesting Apple is ahead of android in the 100k range and basically even in the 50-75. Android has a slight lead in 35-50, but android has a BIG lead in overall market share. So where is the big gap coming from? Dare I say 35k and under?! Poor people love android lol.

21. The_Miz

Posts: 1496; Member since: Apr 06, 2011

It's quite simple - you can take a calculator and put Android onto it and call it a device. Androne is far more saturated than iOS is, which is why iOS is 10x better and will always be better.

27. davidvvassallo

Posts: 39; Member since: Jul 02, 2011

are you trying to say that only poor people buy android, who wants to buy a phone with out dated hardware (Except for the screen) and bad reception, What's the point of calling it iPhone if it can barely call. I prefer buying android because it is up to date, besides there are some android phones that are better than my netbook.

28. zuno gyakusatsu

Posts: 257; Member since: Mar 16, 2010

outdated hardware and bad reception still sounds better than buggy software, unreliable apps, poor battery life, and phones that wont stay powered on.

17. 10aera

Posts: 42; Member since: Mar 02, 2011

The most interesting thing happening in the future therefore, it is that since the economy is being worse and worse with time, rich people are becoming reacher but fewer in number, and poor people are getting poorer but increasing in number... Android becomes the OS of the future for the greatest part of the world. It's innevitable and Google is giving away its free android OS so the people in need can communicate and have the opportunity that would not be able to have without the affordable options offer by Android and Symbian. The problem with Symbian is that Android is much more cool. And even poor people and middle class ones like to choose the best software within their income.

18. darth8ball

Posts: 520; Member since: Aug 02, 2011

What I find most interesting is that in the $150,000 and over bracket, the combined BB iOS and Android represents 29.4% of the people. That makes 70.6% unaccounted for? Maybe I'm the only one thinking logically here but does anyone else have a problem with this survey?

31. GeckoHA559

Posts: 47; Member since: Jan 28, 2011


23. darth8ball

Posts: 520; Member since: Aug 02, 2011

And I don't know if everyone else out there realizes 150k a year isn't 'rich'. IMHO 'rich' is probably a single person earning 250k and a family of four with an income of 500k or better.

24. Penny

Posts: 1859; Member since: Feb 04, 2011

People think it's rich until they get there. Once you're there though, you have a family, kids going to college, a mortgage on the house, taxes from every direction...Yea, we're just trying to pay off all of our loans at this point.

25. GeckoHA559

Posts: 47; Member since: Jan 28, 2011

If you earn 150K a year you're rich. Maybe you want more in which case 150k isn't enough for you.

26. Smokn04cobra

Posts: 22; Member since: Feb 20, 2011

People are going to buy what they want. If you are paying your own cell phone bill and have a smartphone then you can afford the monthly bill and $200 - $300 once every 20 months for a nice phone. This survey really doesn't say much about people's preferences...just that the small amount of people surveyed follow that trend. I agree with darth8ball....this survey doesn't make a whole lot of sense. I can't even begin to make a judgement or assumption on this. Just another reason for apple and android fans to argue and make themselves feel superior because they have a specific item.

* Some comments have been hidden, because they don't meet the discussions rules.

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