BlackBerry users linger in the highest income bracket, iOS takes upper middle class, Android swoops in for the rest
A survey by Prosper Mobile Insights with a statistic sample of 25 000 smartphone users in the US reveals one of the reasons RIM still enjoys relatively healthy margins. 11.3% of those users in households with more than $150 000 income are using BlackBerries, but iOS is a very close second at 10.9%, while Androids represent 7.2%.
In the $100 000 - $149 000 bracket 21.2% had BlackBerrys, 19% had iPhones, and 15.8% had Android devices, while the $75 000 – $99 999 income category brings everything much closer with the iPhone taking 19.6% compared to BlackBerrys 18.7% and Androids 18.2%.
Going further downmarket we have one little green robot taking the lead - $50 000 to $74 999 sees Android with 23.7%, iPhones get 22.4%, and BlackBerry takes 21.2%. The lowest bracket surveyed - $35 000 to $49,999 - saw 14.3% with Android phones, 12.6% having BlackBerrys, and 12.5% on iPhones.
many celebrities, which allows RIM to coast along just fine for the time being.All in all pretty close numbers apart from Android lagging a bit in the upper income brackets. Let's not forget also that BlackBerries are still the weapon of choice for the suits and government types, as well as