J-Lo stays loyal to the 'Berry, flaunting a BlackBerry Bold 9900 in her latest video

J-Lo stays loyal to the 'Berry, flaunting a BlackBerry Bold 9900 in her latest video
RIM seemed to have somehow managed to stay in the smartphone game even with the dated UI of BB OS, but last quarter it all started falling apart and the phone maker seems to have started sliding down a dangerous Nokia-like slope. A perfect time to place your BlackBerry Bold 9900 in the hands of Jennifer Lopez, isn’t it? Well, some publicity always helps and this time the voluptuous latina is shown checking out romantic pictures on the ‘Berry in her latest video “Papi.” The singer has previously also promoted the 7-inch BlackBerry Playbook tablet.

The video features not only RIM, but also Italian car maker Fiat. Another interesting fact about it is that it premiered on New York’s Times Square on Good Morning America. But what is it all about? How about hoards of men chasing down J-Lo and trying to get her attention? Well, it’s entertaining at least, but will this help RIM get out of their troubles somehow? That’s one question we’d love to see addressed directly, so feel free to share your thoughts on it in the comments below.

Related phones

Bold 9900
  • Display 2.8" 640 x 480 pixels
  • Camera 5 MP
  • Storage 8 GB + microSDHC
  • Battery 1230 mAh(5.90h 3G talk time)



1. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

Jennifer Lopez is so very HOT. Puerto Rican women are the sexiest. People magazines most beautiful woman in the world. Too bad Black Berry paid her some huge money because anyone knows Androids are the world’s best phones. Still it was a funny video. Watch Katie Perry & Lady Gaga copy JLow! lol

2. RT unregistered

I love the information on this site, however it should be called the IPhone/Android Arena instead.

10. lubba

Posts: 1313; Member since: Jan 17, 2011

Actually its mostly Android, especially Motorola products (if you've noticed). But i agree with you. Another cool name would be, Andromorena. LOLzz. Sorry phonearena, you've have made it too obvious. Another thing I've noticed is that one Author seemed to have catered to a specific user. Bad for unbiased journalism! Phonearena, just stating my opinion.

15. PeterIfromsweden

Posts: 1230; Member since: Aug 03, 2011

no no no, it should be called badaarena : D

17. seancr7

Posts: 5; Member since: Sep 30, 2011

It should be called: "IhateBBusers.com" ;(

3. bionicman123 unregistered

That's an OLD PIC AND FACT!!! It's Mark Anthony pictured with her......She is using a Droid Bionic now....

4. OriginalSIM

Posts: 14; Member since: Aug 29, 2011

I guess that i am the only un biased party in the room. I have played with both of the new Bb's and they are absolutely delightful. Many of the old problems addressed. Good premium phone feel when it is in your hand and the torch is ok to. I dont know what you know about advertising, but when you put a comercial on Good Morning America, people see it. especially women who are at home. And J-LO appeals to women. I think that Bb is trying to create a new nitch in a wierd way. A premium phone for busy premium people. IDK for sure but that is just my two sence.

5. toystore unregistered

J-Lo is sexy woman, not a KIDs those who use Android and Iphone to play angrybird

6. costcohotdog123 unregistered

im lost, where is J-LO in this pic other than on a phone with her ex Marc Anthony....this doesn't prove nothing..who's hand is this in the pic? Is this RIM's push to get more sales...it will take more than J-LO and Marc Anthony on a Blackberry


Posts: 1459; Member since: Mar 09, 2010

If you really watched the video in the beginning you can see that it was her hands that the phone is in. WTF wake up!

7. darth8ball

Posts: 520; Member since: Aug 02, 2011

It's called 'product placement' and RIM probably paid a fee for J-LO to hold their phone in the video.

14. snowgator

Posts: 3621; Member since: Jan 19, 2011

Do not know why you got thumbs down. Is there anyone that doesn't know that this is a common practice? I watched a recent video (think it was from All American Rejects, but I can't quite remember) in which they kept grouping cell phones together through out the video to create images. Every one of them was an LG branded phone. I love the show "The Glades". Every week, they show a close up of a Verizon branded device (the star uses the X2, the Medical examiner uses a Pre 2) and they also push the living crap out of Kia vehicles. J-Lo may love Blackberries for all I know. But, giving free publicity in this day and age, with someone as well known as her??? Doubt it.

8. Lwazi_N

Posts: 205; Member since: Jun 23, 2011

We can call the UI dated or whatever but to old BB users, it is and will be an entirely new experience. Although it does, admittedly, lag behind Android UI. Of course, RIM are still playing catch-up but to some customers (and a bulk, I emphasize), the product is still the best thing since sliced bread. Believe me there are BB Taco50's out there- and they have been using BBs since the days of the Pearl 7100. I know we haven't seen any QNX devices yet, but I do know there are some Android fans who will want to have BB QNX flavored devices.

9. darth8ball

Posts: 520; Member since: Aug 02, 2011

RIM is prime for a takeover or buyout at very least and no one has stepped up to take charge, higher ups getting looked at for stock fraud and rumors of attempting to devalue stocks for repurchase for a proposed backroom sale deal roaming around. But reality it is anyones guess what is going on in the RIM boardroom

11. lubba

Posts: 1313; Member since: Jan 17, 2011

The reality is they will end up like Motorola. Actually they are like Motorola right now. Their problem is they're not adapting to change and of course possible fraud as you indicated.

16. iphone app developers melbourn unregistered

BlackBerry can be used not only for emails, but also Customer Relationship Management (CRM), field service, Enterprise Resource Planning (ERP), order entry, Internet and intranet access, instant messaging and more all the tools and applications necessary for you to make important decisions quickly. Blackberry handset include Client/Server Application, Wireless Solutions, Wireless Entertainment, Advertisement Applications, Internet based Solutions, thank u very much. iphone app developers melbourne

18. seancr7

Posts: 5; Member since: Sep 30, 2011

Well said. I agree. BB also looks more elegant.

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