BlackBerry replaces Microsoft on Ford's Sync 3 system

BlackBerry replaces Microsoft on Ford's Sync 3 system
BlackBerry CEO John Chen has his company turning things around. The BlackBerry Passport, by all appearances, has become a popular handset for the businessman on the go. Along with BlackBerry Blend and BES12, the company has plenty of incentives for corporations to go BlackBerry (There's your new tag line, John). And BBM is just getting better every day as a multi-platform messaging app.

Now, Ford has decided to replace Microsoft, and has selected BlackBerry to drive the new Sync 3 system, which should be available on more than half of all Lincoln and Ford cars toward the end of 2016. Make no mistake about it, this news just about confirms that the mobile device manufacturer will survive. After all, Ford is not going to select a company that is about to shut down, to play such an important role in its upcoming models.

The previous Sync iterations, which were indeed powered by Microsoft, have been hit with complaints about the system freezing up, and there have been problems with phone connections. There is some speculation that BlackBerry's QNX UI is favored inside Ford. The latter had been partners with Microsoft on Sync since 2007.

Sync 3 will include pinch-to-zoom, improved speech capabilities, and improved integration with Apple products. The previously used 600MHz CPU is being replaced by a 1.7GHz OMAP 5 from Texas Instruments. And with Wi-Fi connectivity, the system can update overnight while sitting in your driveway.

Take a look at what Sync 3 will look like by clicking on the video below.

source: Ford, CNET



1. Angst

Posts: 35; Member since: Apr 29, 2014

" And with Wi-Fi connectivity, the system can update overnight while sitting in your driveway. " Riiiight, because we all know how Car manufacturers don't like to make you pay for system updates on your car. Outside of my skepticism for the updates and the idea that they are using TI OMAP processors, it sounds good, but the proof will actually be in real world experience. Kind of like Hyundai's BlueLink Gimmick er I mean system. Sounds good in theory but in practice . . it leaves a lot to be desired.

2. JocularJ

Posts: 221; Member since: Apr 27, 2011

I have a '13 Genesis Coupe and can personally tell you how true that is. Bluelink sounds great but has as many pot holes as a new york street. Hopefully Ford and BlackBerry can make some magic happen

15. tuminatr

Posts: 1121; Member since: Feb 23, 2009

I wish they would also intigrate Android Auto from google it looks very cool. The tough part it with how intigrated there new factory radio systems are its becoming difficult to replace the factory audio system.

20. tatail

Posts: 261; Member since: Jan 08, 2010

There is not so much difference between Sync and Android Auto because Android Auto as well as Apple's Carplay run on BlackBerry's QNX. They have a different interface and functionality but underneath all of the above three run on QNX which is a job well done by BlackBerry.

19. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Auto manufacturers don't have a history of doing compelling implementations of computerized in-car entertainment/communication systems. I doubt this iteration will be any different from others.

24. Russetb

Posts: 2; Member since: Dec 14, 2014

@ Droid - that is quickly changing now - the auto manufacturers have actually come together in a non-profit collaborative organization to foster automotive computer technology 'LTE' and standardization - it's called the 'Open Signal Alliance' - you can source the info under 'opensig'.

23. Russetb

Posts: 2; Member since: Dec 14, 2014

@ Angst - actually, if you look on the BBRY website, you will see that this "update on the go" (i.e. not at the dealership) technology is something BBRY is already selling (or pitching) to car manufacturers for any/all on-board computer-controlled functions, whether they use the particular system in this story or not. As far as the author saying, >"this news just about confirms that the mobile device manufacturer will survive."

3. HugoBarraCyanogenmod

Posts: 1412; Member since: Jul 06, 2014

When it comes to transportation, qnx rules, m$ should go back their pc turf

4. tadaa

Posts: 267; Member since: Apr 18, 2013

makes me wonder if someone like john chen was hired by nokia as CEO a few years back

5. juandante

Posts: 679; Member since: Apr 23, 2013

Its clear that Flop was a sh!thead

13. bendgate unregistered

One revived the dead company and the other killed the top phone maker.

14. meanestgenius

Posts: 21785; Member since: May 28, 2014

Looking at it that way, you can see how Chen and Elop are exact polar opposites, lol.

6. theguy2345

Posts: 1216; Member since: Jun 24, 2014

You go BlackBerry! BB 10 is completely underrated and is not deserving of all the hate it gets. It's my second choice after windows phone

7. NFSHesham

Posts: 297; Member since: Feb 04, 2014

I agree with you except that it is better than windows phone Yes the gestures new a while to get used to But it is actually more customizable and likeable than Windows Phone

8. theguy2345

Posts: 1216; Member since: Jun 24, 2014

Likable is subjective. I like WP better. Always have, probably always will.

27. NFSHesham

Posts: 297; Member since: Feb 04, 2014

Your opinion is respected But one of the things that make me not like windows phone is lack of customizability to an extend + Microsoft are now making their devices which means other companies will not be doing windows phone devices because of benefits Microsoft will give to their devices which means rare to no competition which is not good

10. meanestgenius

Posts: 21785; Member since: May 28, 2014

Totally agree. BB10 is extremely underrated and not deserving of the hate it gets at all. I believe a lot of it stems from individuals being ignorant of what BB10 can actually do.

9. meanestgenius

Posts: 21785; Member since: May 28, 2014

Now this is good news indeed! BlackBerry's QNX is the standard-bearer when it comes to automotive, and has the highest market share in the automotive infotainment market. It's a real-time OS, and is the core of BB10, which is what allows BB10 to be the multitasking machine that it is. BlackBerry's QNX does so much more and is involved in so many things other than automotive. That's just a few of the ways BlackBerry's QNX is involved in everyday life scenarios. So many individuals really just don't understand that through QNX, BlackBerry is much more than just a mobile phone company.

11. snowgator

Posts: 3621; Member since: Jan 19, 2011

Good for BlackBerry. Phones will be a very small part of their revenue, but the company will be solid.

12. jove39

Posts: 2145; Member since: Oct 18, 2011

Omap5? When did that happen

16. remixfa

Posts: 14605; Member since: Dec 19, 2008

good for blackberry. It pays to branch out into other territories. I am a fan of QNX, so hopefully this gets implemented well.

17. Crispin_Gatieza

Posts: 3125; Member since: Jan 23, 2014

Where are all the trolls today? I guess their predictions of BB's imminent death were slightly off.

18. meanestgenius

Posts: 21785; Member since: May 28, 2014

Indeed. BlackBerry's death has been somewhat of an exaggeration.

21. BobbyDigital

Posts: 2124; Member since: May 29, 2014

Which is why they're not here. No way for them to spin this as a negative. I do know, however, that one of the main trolls is on a well needed "time out".

22. paragkarki

Posts: 29; Member since: Nov 09, 2014

Acquiring QNX was one of the best decisions the old board made....

25. tokuzumi

Posts: 1870; Member since: Aug 27, 2009

This is good to see BB branching out from their core business. They are going to need to do more things like this in order to stay afloat.

26. corporateJP

Posts: 2458; Member since: Nov 28, 2009

LOL...says alot about Micro$oft...

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