BlackBerry might not release a top-end all-touch device this year
posted by Peter K. / Aug 22, 2014, 2:25 AM
We already know that BlackBerry will be officially announcing its peculiar, square-ish Passport sometime next month, and despite the fact that we've already seen the device quite many a time, it still flaunts a great amount of charisma and successfully boosts our curiosity. Then again, it's sure that if BlackBerry wants to keep its head above the water, the Passport won't be sufficient - it will need a few more new devices on the shelves so as to bring more cash home.
We've already heard a round of rumors regarding the manufacturer’s 2014 lineup, and a new piece of information regarding some of the manufacturer's upcoming devices has just made an appearance. We are talking about nothing else than the alleged BlackBerry roadmap for 2014 – it suggests that the Ontario-based maker is currently prepping four smartphones, an affordable one, a classic one, an innovative one, and a prestige device.
The BlackBerry Passport seemingly fits in the “innovative” category, whereas the rumored BlackBerry Q20 might be the classic device we're talking about. Moreover, the company is rumored to be releasing an LTE version of the Z3, which launched exclusively in Indonesia earlier this year, so it would undeniably be the affordable device in the alleged roadmap. Last, but not least, comes the prestige one – this could be the BlackBerry Porsche Design P'9983, a successor to the Porsche Design P'9982 and the P'9981.
Notice that the company is allegedly not planning to release a top-end all-touch device by the end of the year. The main reason for this is most probably the low demand for such a BlackBerry device - throughout the year, we heard numerous times that the company's enterprise customers are not keen on all-touch devices (as they are still the main target market for BlackBerry). Whether the omission of such a device from the roadmap will aid John Chen's company (if these rumors hold water, of course) in a financial regard remains to be seen in the following months.
source: N4BB via MobileSyrup
Posts: 5629; Member since: Mar 08, 2013
"...the company's enterprise customers are not keen on all-touch devices." What BS is this? Do they even care about the consumers that are from other platforms but wanted to try a BB device? I'm an Android user here, and I want to give BB a try but their current offerings aren't satisfying. If they really want to compete with the others, they should release a high end full touch screen flagship, not just focusing on QWERTY keyboard device for satisfying the BB lovers. If there's no high end full touch screen flagship from BBthis year, then bye bye BB. But I wish you all the best and I'll still support you.
posted on Aug 22, 2014, 2:41 AM 0
Posts: 1158; Member since: May 27, 2012
Agree with you. I also want to have the high end full touch BB. But, keep in your mind, after the disastrous BB events in last summer and offering the company for sale, BlackBerry started to revamp the hardware division, which is the most sick part in BB. it is still bleeding a lot of cash every month, and the highest selling units are BB7 (Not the new, well crafted BB10). Moreover, the market share of BB is in free fall. BB managed to ship only 1.5 Million units last quarter according to IDC. This number is extremely low when you compare it with what BB did a year ago. John Chen is trying to do the best for BlackBerry. Do you still remember what happened with the Z10?. BlackBerry wrote down millions of that great device because people simply did not buy it. They need to restore the handset division and don't make another catastrophic mistake. They are in a very critical and difficult situation and need to save every dollar in order to save the company.
posted on Aug 22, 2014, 6:38 AM 1
Posts: 22084; Member since: May 28, 2014
With over 3 billion in the bank and no debt, plus with BlackBerry making acquisitions, I think they have a firm handle on their cash on hand. You're making the mistake of assuming that BlackBerry needs the handset division to survive. They simply do not. That being said, John Chen is committed to keeping the handset division afloat. Remember, BlackBerry doesn't need to sell millions upon millions of handsets like other OEM's do. They only need to sell 10 million handsets a year. The 1.5 million handsets sold last Quarter may be down from last year, but it's up 15% from the previous quarter. That means BlackBerry's handset sales are flowing in the right direction. John Chen has been very deliberate thus far with where he releases handsets and with what types of handsets he releases. After they bring in more profits via the enterprise route, they will no doubt release an all touch, high spec'd handset for the masses.
posted on Aug 22, 2014, 2:39 PM 1
Posts: 2375; Member since: Feb 14, 2011
There are rumors that Blackberry will release a high-end all touch device next summer. They want to first go after enterprise customers and maintain their footing with them before moving on to a more consumer oriented device. So, if all goes well for them this fall we should see a consumer oriented device next year.
posted on Aug 22, 2014, 10:39 AM 1
Posts: 22084; Member since: May 28, 2014
Most enterprise users fancy a physical keyboard. It helps them be more productive. Typing on physical keys can generally be done faster than typing on a virtual keyboard. BlackBerry is appealing to their core audience. That's who they are gearing these devices towards, and their core audience is the enterprise market, and the demand is for efficiency and productivity, hence the PKB. With that being said, I think this information may not be accurate. BlackBerry may be releasing a follow up to the Z10, with better specs. The Z10 is an all-touch device. BlackBerry under John Chen has shown that they indeed listen to what their customer base is demanding, hence if the demand is great enough, they will produce an all-touch device.
posted on Aug 22, 2014, 3:17 AM 1
Nowadays visual communication is used at an industrial level by corporate customers. So why wouldn't BlackBerry's company's enterprise customers not be keen on all-screen all-touch devices for video conferencing ?! BB 10 virtual keyboard is truly exceptional. Many diehard lovers of BlackBerry's physical keyboard acknowledge that.
posted on Aug 22, 2014, 3:39 AM 0
Posts: 182; Member since: May 09, 2013
I understand the reasoning but bemoan the report. I enjoy my Z10 and would enjoy the Z30. However, without an all-touch coming, I won't be upset with getting the Passport. Of course, if they reveal the next all-touch after they release the Passport, I may wait. The Z10 is a beast with a weak battery and a decent camera. I assume the reason no one bought the Z10 was weak advertising. It's a great size with good specs for a phone its age. My wife may not upgrade from her Z10 because she likes it that much. We'll see...
posted on Aug 22, 2014, 9:12 AM 1
Currently i use my Z10 as main phone and the Z30 for music at bedtime. Life is good (sorry LG ... or whoever).
posted on Aug 22, 2014, 10:08 AM 2
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