BlackBerry Z10 now $99.99 with a 3-year contract in Canada

BlackBerry Z10 now $99.99 with a 3-year contract in Canada
With the U.S. launch of the BlackBerry Z10 just days away, what can we discern from the price cut in the manufacturer's own backyard that drops the price of the first BlackBerry 10 model to $99.99 with a 3-year contract? The original price for the phone was $149.99 with that three-year lock-up, and then Rogers took $10 off which was followed by the other Canadian carriers. The new sub-$100 price is available from Rogers and Virgin with Bell cutting an additional nickel off the price. We'd expect to see all of the other Canadian operators pull out their price-cutting scissors and match the new low price.

So what does this say about demand for the phone? It also makes us take a more analytical look at the announcement that BlackBerry is offering its Secure Work Space to iOS and Android users. Using its expertise in the enterprise to offer secure solutions to iOS and Android sounds like we are about to see BlackBerry concentrate on licensing software. Offering BlackBerry Balance as a BYOD solution for iOS and Android allows BlackBerry to continue to have a stake in enterprise-related mobile even if its own hardware isn't moving.

Some will argue that the launch of the BlackBerry Z10 on AT&T this coming Friday will be the true test to see if the company can survive. Others point to the QWERTY equipped BlackBerry Q10 with that iconic physical QWERTY and say that we must wait for that device to launch to get the whole picture. Regardless, this price cut, coming so close to the U.S. launch, cannot bode well for BlackBerry.

source: Bell, Rogers, VirginMobile via MobileSyrup

Related phones

  • Display 4.2" 768 x 1280 pixels
  • Camera 8 MP / 2 MP front
  • Processor Qualcomm Snapdragon S4 Plus, Dual-core, 1500 MHz
  • Storage 16 GB + microSDXC
  • Battery 1800 mAh(10h 3G talk time)



1. Joshing4fun

Posts: 1245; Member since: Aug 13, 2010

I wouldn't get a 3 year contract with the Galaxy S5 nevermind this thing

7. TheMan

Posts: 494; Member since: Sep 21, 2012

I realize that 3-year is the norm North of the Border, the price of phones is generally increasing, and the price structure may be different in Canada, but isn't the time of the 3-year contract about over? The cycle for revamping lines is much shorter, which feeds directly into the consumer desire to change devices soon.

2. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Down to $99 in what, less than a month? Sounds like soft demand to me.

3. 3SM.. unregistered

Well for one, you have to consider it's a 3-year contract; which I'd had to be forced to even consider buying a Z10 and be stuck w/ it for 3-years. But despite that Blackberry has stated that the Z10 is selling well, I find it hard to believe that now. If the Z10 can't even sell well in it's home country (given that they are already lowered the price), just imagine how it's going to sell in the U.S. I'm sure the carriers are going to lower the price to free on a 2-year contract after the first month or two after it launches. Even third-party retailers like LetsTalk, Wirefly, and Amazon may even lunch it at $49, or even free at launch.

11. MC1123

Posts: 1256; Member since: Nov 12, 2012

the same as the lumia 920? always on sale at $1?

14. 3SM.. unregistered

Not really, considering that the Z10 launched at a higher price than the 920. And besides, the 920 is a better phone compared to the Z10.

4. StreetNerd

Posts: 870; Member since: Dec 08, 2010

wtf theres a 3-year contract?! whoes so dumb to get a 3year contract?! O_0

5. pixelado

Posts: 130; Member since: Feb 16, 2013

and I thought 2 year contracts were bad enough.

6. Cha7520

Posts: 222; Member since: Oct 31, 2010

Wow really? Who would lock themselves in a 3 year contract with an already outdated phone? So stupid!

8. corporateJP

Posts: 2458; Member since: Nov 28, 2009

Canadian carriers are ruthless, always have been.

9. StreetNerd

Posts: 870; Member since: Dec 08, 2010

so why not buying off contract? and get 1yr sim only contract? way cheaper

10. rebeccajustin

Posts: 28; Member since: Mar 16, 2013

Can someone plz kill blackberry.oh wait,its doing quite fine on its own!bb stinks!

12. Daftama

Posts: 641; Member since: Nov 03, 2012

Smh ill take 4 year contract if you give it for free

13. bluescreen

Posts: 154; Member since: Nov 22, 2012

this is so retarded.... 18months into their contract their going to be carrying around a rock in their pocket

15. apiskula

Posts: 578; Member since: Jan 25, 2013

I would not buy this crap if it was free on contract. RIP blackberry your day is coming

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