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BlackBerry London to be called the "Surfboard"?

BlackBerry London to be called the "Surfboard"?

Posted: 30 Nov 2011, 11:05, by Scott H.

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We’ve been bringing you images of what may be the first BlackBerry phone to ship with their QNX-based operating system, so far known by its code name “London”. According to a recent report, RIM may be planning on naming the upcoming handset the BlackBerry Surfboard.

The name presumably refers to the phone's shape (touchscreen candybar) and its prowess at surfing the web – at least we assume at this point that it won’t make a good platform for riding gnarly waves towards shore.

RIM actually reserved the name “Surfboard” back in the summer of 2010, and renewed the name again last spring, so they’ve been holding it in their back pocket for quite some time. There will be a lot riding on the first phone that showcases their new operating system – many believe the future of the company rides on it – so does that make it the perfect time to bust out the name BlackBerry Surfboard?

Obviously names can and do change prior to launch, and with the better part of a year before the London is expected to come to market, a lot could happen. What do you think think about the name BlackBerry Surfboard?

Love it? Hate it? Just “meh”?

source: BlackBerryOS via Tech Crunch

16 Comments

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posted on 30 Nov 2011, 12:46 6

1. mozes316 (Posts: 142; Member since: 30 Sep 2011)

London sounds much better...

posted on 30 Nov 2011, 12:54 2

2. tarichar (Posts: 5; Member since: 09 Nov 2011)

Terrible name

posted on 30 Nov 2011, 12:57 1

3. samda (Posts: 52; Member since: 28 Nov 2011)

Awesome!

posted on 30 Nov 2011, 13:10 2

4. Adianshadows (Posts: 66; Member since: 22 Nov 2011)

RIM really needs to impress with this or this might be their last hurrah!

posted on 30 Nov 2011, 13:15

5. Cwebb (Posts: 501; Member since: 05 Oct 2011)

From what I've seen the phone LOOKS great, but the question is, is it as beautiful on the inside as it is on the outside. RIM needs this otherwise they might as well file bankruptcy now

posted on 30 Nov 2011, 13:20

6. jackhammeR (Posts: 1548; Member since: 17 Oct 2011)

Nevermind the name. It must work!

posted on 30 Nov 2011, 13:24

7. ayephoner (Posts: 850; Member since: 09 Jun 2009)

this is the perfect idea and what will save RIM...

is what i would have been saying if this phone were released a year ago.

posted on 30 Nov 2011, 13:27

8. jibraihimi (Posts: 770; Member since: 29 Nov 2011)

Wud be called surfboard and will cost more than next model of Audi........... RIM shud really think over their pricing policy again, their products are on par with iPhone, at least on price....... :-)
hope to see sum competitive pricing from RIM for this surfboard/London..........

posted on 30 Nov 2011, 14:20

9. ElonSasson (Posts: 6; Member since: 12 Aug 2011)

they have smoked themselves retarded if they call the the surfboard, lord they are going downhill

posted on 30 Nov 2011, 14:25 1

10. remixfa (Posts: 14605; Member since: 19 Dec 2008)

I think "London" sounds more blackberry like.. but thats the exact reason why they shouldnt use it. I dont know about "surfboard" (slightly offended, i used to surf..lol) They do need to capture the younger non-business audience, so if the name is testing well with the iphone/android generation, then go for it.

posted on 30 Nov 2011, 16:20 1

11. McLTE (Posts: 922; Member since: 18 Oct 2011)

Surfboard = epic failure for a name

Then again, maybe it's not such a bad thing.. with that name if someone asks what phone you got and you said "surfboard" they are sure to say "WTF?! let me see that!"

So maybe this is a new marketing strategy by RIM.. the more terrible the name, the more people will want to see what it is!

Kind of like a car accident.. no matter how bad it is, you just have to look..

posted on 30 Nov 2011, 23:07 2

12. androidphan (Posts: 32; Member since: 06 Nov 2011)

If they want to involve water in the name they should call it the "blackberry life raft." they need a rescue! In terms of software, apps, and brand recognition (for 16-35 ages), blackberry will still be too far behind Apple and Google. I love blackberry, long time user, but for the first time in 5 years I no longer carry a blackberry as of noon today. I really hope this helps them.

My 2 cents, the name sucks. Blackberry Tide or blackberry Atlantis would be better.

posted on 01 Dec 2011, 02:37 1

13. samda (Posts: 52; Member since: 28 Nov 2011)

did you guys read the article?
surfboard = board for surfing the web!!
I find it ubercool

posted on 01 Dec 2011, 16:06

14. thekai12 (Posts: 25; Member since: 07 Dec 2010)

i designed that phone last year im a kid and then those big companies come with the idea and the big companys wont listen to us

posted on 07 Dec 2011, 15:58 1

15. 1iam5mith (Posts: 22; Member since: 07 Dec 2011)

I Think With The Fast Decline In RIM Stocks They Should Cut Their Losses And Go Into Liquidation (Or Go Bank Corupt Or Whatever You Want Too Call It), Then Apple Or Google Should Buy Them And Incorperate BBM Services To Either Android Or IOS (Depending If Apple Or Google Buy) And Make A Market Leading Clear Winner Smartphone That Everone Can Agree On ... Final Stopping Fanboy Arguements Lol :) (P.S. If You Own A Blackberry And Reffer To It As A Smartphone, You Should Be Ashamed Of Yourself!)