BlackBerry

BlackBerry London to be called the "Surfboard"?

posted by Scott H. / Nov 30, 2011, 12:05 PM

We’ve been bringing you images of what may be the first BlackBerry phone to ship with their QNX-based operating system, so far known by its code name “London”. According to a recent report, RIM may be planning on naming the upcoming handset the BlackBerry Surfboard.

The name presumably refers to the phone's shape (touchscreen candybar) and its prowess at surfing the web – at least we assume at this point that it won’t make a good platform for riding gnarly waves towards shore.

RIM actually reserved the name “Surfboard” back in the summer of 2010, and renewed the name again last spring, so they’ve been holding it in their back pocket for quite some time. There will be a lot riding on the first phone that showcases their new operating system – many believe the future of the company rides on it – so does that make it the perfect time to bust out the name BlackBerry Surfboard?

Obviously names can and do change prior to launch, and with the better part of a year before the London is expected to come to market, a lot could happen. What do you think think about the name BlackBerry Surfboard?

Love it? Hate it? Just “meh”?

source: BlackBerryOS via Tech Crunch

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16 Comments

1. mozes316

Posts: 144; Member since: Sep 30, 2011

London sounds much better...

posted on Nov 30, 2011, 12:46 PM 6

2. tarichar

Posts: 5; Member since: Nov 09, 2011

Terrible name

posted on Nov 30, 2011, 12:54 PM 2

3. samda

Posts: 52; Member since: Nov 28, 2011

Awesome!

posted on Nov 30, 2011, 12:57 PM 1

4. Adianshadows

Posts: 66; Member since: Nov 22, 2011

RIM really needs to impress with this or this might be their last hurrah!

posted on Nov 30, 2011, 1:10 PM 2

5. Cwebb

Posts: 501; Member since: Oct 05, 2011

From what I've seen the phone LOOKS great, but the question is, is it as beautiful on the inside as it is on the outside. RIM needs this otherwise they might as well file bankruptcy now

posted on Nov 30, 2011, 1:15 PM 0

6. jackhammeR

Posts: 1548; Member since: Oct 17, 2011

Nevermind the name. It must work!

posted on Nov 30, 2011, 1:20 PM 0

7. ayephoner

Posts: 858; Member since: Jun 09, 2009

this is the perfect idea and what will save RIM... is what i would have been saying if this phone were released a year ago.

posted on Nov 30, 2011, 1:24 PM 0

8. jibraihimi

Posts: 802; Member since: Nov 29, 2011

Wud be called surfboard and will cost more than next model of Audi........... RIM shud really think over their pricing policy again, their products are on par with iPhone, at least on price....... :-) hope to see sum competitive pricing from RIM for this surfboard/London..........

posted on Nov 30, 2011, 1:27 PM 0

9. ElonSasson

Posts: 6; Member since: Aug 12, 2011

they have smoked themselves retarded if they call the the surfboard, lord they are going downhill

posted on Nov 30, 2011, 2:20 PM 0

10. remixfa

Posts: 14605; Member since: Dec 19, 2008

I think "London" sounds more blackberry like.. but thats the exact reason why they shouldnt use it. I dont know about "surfboard" (slightly offended, i used to surf..lol) They do need to capture the younger non-business audience, so if the name is testing well with the iphone/android generation, then go for it.

posted on Nov 30, 2011, 2:25 PM 1

11. McLTE

Posts: 922; Member since: Oct 18, 2011

Surfboard = epic failure for a name Then again, maybe it's not such a bad thing.. with that name if someone asks what phone you got and you said "surfboard" they are sure to say "WTF?! let me see that!" So maybe this is a new marketing strategy by RIM.. the more terrible the name, the more people will want to see what it is! Kind of like a car accident.. no matter how bad it is, you just have to look..

posted on Nov 30, 2011, 4:20 PM 1

12. androidphan

Posts: 32; Member since: Nov 06, 2011

If they want to involve water in the name they should call it the "blackberry life raft." they need a rescue! In terms of software, apps, and brand recognition (for 16-35 ages), blackberry will still be too far behind Apple and Google. I love blackberry, long time user, but for the first time in 5 years I no longer carry a blackberry as of noon today. I really hope this helps them. My 2 cents, the name sucks. Blackberry Tide or blackberry Atlantis would be better.

posted on Nov 30, 2011, 11:07 PM 2

13. samda

did you guys read the article? surfboard = board for surfing the web!! I find it ubercool

posted on Dec 01, 2011, 2:37 AM 1

14. thekai12

Posts: 25; Member since: Dec 07, 2010

i designed that phone last year im a kid and then those big companies come with the idea and the big companys wont listen to us

posted on Dec 01, 2011, 4:06 PM 0

15. 1iam5mith

Posts: 22; Member since: Dec 07, 2011

I Think With The Fast Decline In RIM Stocks They Should Cut Their Losses And Go Into Liquidation (Or Go Bank Corupt Or Whatever You Want Too Call It), Then Apple Or Google Should Buy Them And Incorperate BBM Services To Either Android Or IOS (Depending If Apple Or Google Buy) And Make A Market Leading Clear Winner Smartphone That Everone Can Agree On ... Final Stopping Fanboy Arguements Lol :) (P.S. If You Own A Blackberry And Reffer To It As A Smartphone, You Should Be Ashamed Of Yourself!)