Banking? Only 10% would trust Apple with it, weird study finds

posted by Victor H. / Mar 23, 2012, 10:35 AM

Banking? Only 10% would trust Apple with it, weird study finds

Now, we wouldn’t even imagine Apple going into the banking industry, but a study by marketing researchers KAE actually suggests the contrary. KAE was so confident Apple is about to enter the banking sector that it actually conducted a survey asking people whether they’d trust the world’s most valuable company with their money. The result? If getting 10% of user’s trust is low, then Apple got a big sharp “no.”

Only around 500 of the 5,000 surveyed said they’d trust Apple handle their finances. And of those 500, nearly 81% were tech savvy users currently banking mostly online. At the same time, current users of Apple products, were more likely to trust the company with their hard earned dollars.

“Once the power of the Apple brand and its options for growth are understood, it tends to prompt one of three responses from financial institutions: accelerated invention, defensive benchmarking or blissful issue avoidance. We know that not everyone would be impressed by the arrival of an ‘iBank’; we also know that the boldness of the next big Apple move will inspire and terrify in equal measure,”KAE managing director said.

Having iTunes and the App Store, and this nearly intimate connection with developers, this could make more sense than is obvious from a glance. But is it really something that's in the realm of possibility? You have your say in the comments below.

source: BGR

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16 Comments

1. theBankRobber

Posts: 682; Member since: Sep 22, 2011

Lmao reminds me of Futurama when the only bank is Big Apple Bank

posted on Mar 23, 2012, 10:39 AM 7

10. BlacRaZredge

Posts: 36; Member since: Mar 06, 2012

im leaning toward apple=unbrella corp.

posted on Mar 23, 2012, 12:59 PM 6

15. andro.

Posts: 1999; Member since: Sep 16, 2011

Haha! They released the t-virus to the world on June 29, 2007

posted on Mar 23, 2012, 7:18 PM 1

2. ZayZay

Posts: 571; Member since: Feb 26, 2011

Hmmm. If this did happen, they would market it as "The New Bank" because you don't want your money in an old bank, and then millions would buy into it. Another thing for Apple to have you by the b**ls so you have to do what they want. Side note. Turned on the store demo ipad yesterday and the terms and conditions is what, like 46 pages long??? Wtf? Who reads that. Shady Shady.

posted on Mar 23, 2012, 10:41 AM 5

3. darktranquillity

Posts: 285; Member since: Feb 28, 2012

Apple gonna keep the peoples money in offshore funds.

posted on Mar 23, 2012, 10:43 AM 4

13. JC557

Posts: 1914; Member since: Dec 07, 2011

Oh, I'm sorry. I can't divulge information about that customer's secret, illegal account. ...Oh crap. I shouldn't have said he was a customer... Oh, crap. I shouldn't have said it was secret... Oh, crap! I certainly shouldn't have said it was illegal! [sits back, fanning himself] Ah, it's too hot today.

posted on Mar 23, 2012, 5:47 PM 1

4. android_hitman unregistered

OMFG!!! that's exactly what's missing from this planet

posted on Mar 23, 2012, 10:49 AM 5

5. ZEUS.the.thunder.god unregistered

nobody would like to hand over their hard earned money to bunch of greedy a$$****$. P.S. - if they enter in the banking industry it would be called magical. and they would probably sue all the other banks because apple invented banking.

posted on Mar 23, 2012, 11:23 AM 9

6. jamrockjones

Posts: 345; Member since: Oct 26, 2011

I wouldn't give them my money.

posted on Mar 23, 2012, 11:49 AM 4

7. roscuthiii

Posts: 2383; Member since: Jul 18, 2010

"Banks do one thing, retain money. Too many transactions back and forth, in and out can appear cluttered and make your money hard to follow. We've revolutionized the banking experience. You put your money in. We keep it. With our simple one-way transaction, your money will disappear right before your eyes so fast you'll think it's magical. I promise you, your retinas will be so dazzled by our gorgeous new display. I'm proud to introduce our brand new iWallet. We've got our 'i' on your wallet. Oh, and one more thing... we've patented the hell out of it."

posted on Mar 23, 2012, 11:56 AM 8

8. irvinkeith

Posts: 58; Member since: Jan 27, 2010

lol i love this

posted on Mar 23, 2012, 12:08 PM 1

11. EclipseGSX

Posts: 1770; Member since: Oct 18, 2011

haha reminds me of that episode of South Park, Margaritaville "We can put that check in a money market mutual fund, then we'll re-invest the earnings into foreign currency accounts with compounding interest aaaand it's gone"

posted on Mar 23, 2012, 1:01 PM 2

9. remixfa

Posts: 14605; Member since: Dec 19, 2008

hell no.. then apple would sue the government saying that they invented the iDollar before the American dollar.

posted on Mar 23, 2012, 12:47 PM 5

12. downphoenix

Posts: 3165; Member since: Jun 19, 2010

The irony of this is that Apple wouldnt be the most crooked company in the industry. At least initially...

posted on Mar 23, 2012, 5:14 PM 1

14. cellphonejunky

Posts: 14; Member since: Mar 21, 2012

never hated on apple, i prefer android but if they pull the same tactics in banking as they do in their cunnert industry, they will collapse any government they want in 5 years. say hello to the philip k d**k, post apocalyptic big brother future