Now, we wouldn’t even imagine Apple going into the banking industry, but a study by marketing researchers KAE actually suggests the contrary. KAE was so confident Apple is about to enter the banking sector that it actually conducted a survey asking people whether they’d trust the world’s most valuable company with their money. The result? If getting 10% of user’s trust is low, then Apple got a big sharp “no.”
“Once the power of the Apple brand and its options for growth are understood, it tends to prompt one of three responses from financial institutions: accelerated invention, defensive benchmarking or blissful issue avoidance. We know that not everyone would be impressed by the arrival of an ‘iBank’; we also know that the boldness of the next big Apple move will inspire and terrify in equal measure,”KAE managing director said.
source: BGR
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