Asus's market horoscope for 2014: opportunities with Intel and better than expected smartphone shipments

Asus's market horoscope for 2014: opportunities with Intel and better than expected smartphone shipments
t appears Asus has been served a happy fortune cookie. According to the company's target shipments for 2014, Asus has to deliver 5 million smartphones. However, unnamed market analysts are optimistic and claim that the Taiwanese maker could ship 8 to 10 million smartphones in 2014. The newly-announced and very aggressively-priced ZenFone models could contribute to a successful completion of their forecast. The three ZenFone smartphones, which feature Intel Atom CPUs, will initially launch in Asian markets, priced between $99 and $199 off-contract.

Other unnamed sources claim that Asus and Intel's partnership will be further materialized by 3 to 4 new Atom-based smartphones, set to launch in the second half of 2014. According to the informants, in its bid to attract manufacturers to its mobile solutions, Intel will be treating Asus to discounts for processors and subsidies for marketing the devices. This probably explains how the Taiwanese maker got the ZenFone prices so low.

If the ZenFones become a success and the two technological players carry on their partnership, we expect more cheap and capable devices to come our way.

source: DigiTimes

FEATURED VIDEO

3 Comments

1. DEATHSTROKE9

Posts: 399; Member since: Nov 09, 2013

Why don't they release a normal smartphone (non-padfone) with that killer industrial design that they use with their desktops and laptops?! My eleven inch asus ultrabook looks so good!

2. Spikes9s

Posts: 52; Member since: Aug 09, 2013

ASUS will become one of the revelation of this year in the smartphone arena! They got what it take to become one of the PLAYERS in this market! Look at their business model, management and R&D, they fast to react and quick to learn, after all they place on the marked the first Google Nexus 7 in only 2 months after they got the green light from Mountain View Google HQ.... and they are undisputed NR.1 in the Mainboard IT line of producs for the last +20 years....

3. hboy857

Posts: 367; Member since: Jun 03, 2013

Asus was incredible at CES.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.