Asus will use the powerful ZenFone 2 as a "weapon to enter the major league in China"

In 2014, Asus sold 8.5 million smartphones, and it plans to sell considerably more units this year, targeting a 50% increase. The company believes that the ZenFone 2, which was announced last month, will play an important role in this.

In a report released earlier this month, Asus is outlining some of its goals for 2015, including launching the ZenFone 2 in the US and Europe. While the company doesn't know how well the handset will be received in these markets, it mentions that the new ZenFone should be the "weapon to enter the major league in China." Of course, China is already a crowded market, with both local smartphone makers (like Xiaomi), and global players (like Apple and Samsung) being at the top, so it will be difficult for Asus to actually enter the "major league" there.

The ZenFone 2 will have several variants, including a mid-range one with a 5-inch 720p display. But the star of the series will be the 5.5-inch 1080p model that features 4 GB of RAM and a quad-core 2.3 GHz Intel Atom Z3580 processor.

When Asus announced the ZenFone 2, it said that prices for it would start at $199, though it's obvious that the variant with 4 GB of RAM isn't going to be that cheap. Even so, the new ZenFone is definitely one of this year's most interesting flagship smartphones, and we're looking forward to seeing how well it will perform, sales-wise, compared to other companies' high-end handsets.


source: Asus (PDF)