Asus "ready" with a Microsoft HoloLens competitor, keeps it under wraps

Speaking to CNET at Computex 2016, Asus CEO Jerry Shen said his company has an augmented reality product ready, but is keeping it under wraps at the request of a “very big player”. Asus' new offering will likely be something in the vein of Microsoft's HoloLens, mixing interactive computer-generated imagery with the users' view of the real world.

Word is Asus is also working on a VR headset, but there is hardly any information on the matter. The earliest we might be able to take a glimpse of the new devices is probably next year's CES. All we know for sure, confirmed by Shen himself, is that the two products will be launching side by side when the time comes.

It's curious who the “very big player” behind the request might be. We wouldn't rule out Microsoft, as its currently one of the biggest proponents of AR with its upcoming HoloLens. Whether Asus and the company in question have struck some sort of financial agreement remains unknown.

The Taiwanese manufacturer is the next tech giant to enter the VR/AR race and likely many others will follow suit. The new market will be saturated with similar offerings very early on in its existence and we can only guess how things will play out. Yesterday Microsoft shared its intriguing vision for what the VR future might have in store for us. Team Redmond is envisioning something they're calling a “shared reality” in which headsets from different manufacturers will work coexist and work together to bring users a unified virtual space.

via: CNET



1. Martineverest

Posts: 521; Member since: Oct 27, 2015

I Guess its a hololens-cloned....must be on windows holographic platform. Microsoft wont miss this revolution.

2. Martineverest

Posts: 521; Member since: Oct 27, 2015

We are likely going to see a surface pro style,where microsoft device(hololens) is used as a standard


Posts: 2816; Member since: Oct 03, 2012

Euhm MS released a press note while ago that Holo Lens will be open and they are already working with HTC, Intel, AMD, Dell, Qualcomm, Acer and ASUS! So PA is again spreading BS news, because the ASUS VR is based on Holo Lens, PA do some research.......JEEEEZZZZ!

4. Barney_stinson

Posts: 672; Member since: May 30, 2016

HOLOLENS -- welcome to the FUTURE !! You are entering in WINDOW 10 system reality!!

5. Plutonium239

Posts: 1212; Member since: Mar 17, 2015

So in other words, Asus's AR headset will utilize Windows Holographic as it's OS?

6. Martineverest

Posts: 521; Member since: Oct 27, 2015 might loose out of ar

7. Plutonium239

Posts: 1212; Member since: Mar 17, 2015

Good. Their attempts at it have sucked so far anyway. The google glass was a complete failure, not only in public reception, but in hardware and design.

8. Martineverest

Posts: 521; Member since: Oct 27, 2015

They need to do something fast,otherwise, they will loose the battle to microsoft.....daydream and project tango are not worthy competitor....magic leap will likely remain a vapourware till 2 years then, ms would have spreaded its tentacles in all ramifications of vr and and google are likely going to face in vr/ar what ms faced in mobile sector. Microsoft and oculus are fast acquring patents in ar and vr

9. aznhachi

Posts: 212; Member since: Apr 12, 2016

woah more competitions

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