Asus ZenFone 3 family to land in June with mid-range specs, according to CEO

Asus ZenFone 3 family to land in June with mid-range specs, according to CEO
Although we have been previously led to believe that the Asus ZenFone 3 family will be unveiled on May 30, a day ahead of Computex 2016, Asus CEO Jerry Shen has recently announced that the ZenFone 3 series will be officially announced in June. 

Recently speaking with Taiwanese publication DigiTimes, Shen said that the next-generation ZenFone family will continue to cater to the mid-range segment of the market.

As some of you may already know, most models in the Asus ZenFone 2 smartphone family came with Intel chipsets. However, as Intel has recently announced that it is halting its smartphone chipset efforts for the time being, the ZenFone 3 series will make use of Qualcomm and MediaTek SoCs. Shen said that more than 90% of all ZenFone 3 models will be powered by Qualcomm silicon while the remainder 10% will make use of MediaTek chips.

Although the Asus CEO did not reveal any of the hardware specs for the upcoming ZenFone 3 smartphones, Shen did make an interesting mention. According to the company's predictions, the ZenFone 3 Max will account for about two-thirds of the global ZenFone 3 family shipments, with the standard ZenFone 3 and the ZenFone 3 Deluxe estimated to account for the remaining one-third of shipments.

In the report, Shen is also quoted stating that the transition to Qualcomm as its main chipset provider for ZenFone 3 handsets will not affect the company's production capacity. Furthermore, Shen also reassured investors that using Qualcomm and MediaTek chips will not affect the gross margin of the company.

The DigiTimes report also quotes Shen noting that he expects Asus smartphone sales to stay flat in the second quarter of the year compared to the same period last year. In the first quarter of 2016, the company's smartphone revenue jumped 40% YoY, but sales are now slowing down as the company is about to transition to new smartphone models.

source: DigiTimes

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8 Comments

1. Sidewinder

Posts: 515; Member since: Jan 15, 2015

The Zenfone 2nis the most bloated piece of hardware I've ever seen. The ui is an eyesore as well. A cluttered mess with a lot of bloat apps and I mean really bloat apps. The touchwiz feels like vanilla android in front of the ZenUI

3. malikul

Posts: 12; Member since: Apr 18, 2016

and still zf 2 4gb still has 2,2 GB of ram user avalaible compare it with other brands..just diasbled the unwanted app

4. ibend

Posts: 6747; Member since: Sep 30, 2014

not much after marshmallow updatehttp://www.androidauthority.com/asus-updates-zenfone-laser-marshmallow-removes-boats-bloat-692078/ that update remove more than 20 preloaded apps

5. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

Asus Zenfone 3- 5.5in 1080p screen, Sd652 soc, 3000mah battery with 16mp camera. That's probably what the specs will be like for at least one of the new zenfone 3s lol.

7. XaErO

Posts: 353; Member since: Sep 25, 2012

Any new smartphone with 5.5 inch display size should come with at least 3800 mAh battery .. The Xiaomi Redmi Note 3 is a beast when it comes to battery life .. I have seen this phone crossing 6-8 hours of SOT. Really impressed with the battery life performance .. I really wish it should be like this on every flagship as well ..

8. jellmoo

Posts: 2588; Member since: Oct 31, 2011

Considering the utterly abysmal track record they have with software updates, it's hard to get excited about an Asus handset.

9. TheOracle1

Posts: 2264; Member since: May 04, 2015

Asus have been excellent with software updates on the Zenfone 2. I've had mine for 13 months and it's had a minimum of one monthly update in that time. You clearly don't own one. If you mean upgrading to 6.0 or 5.1 then you're right. Personally I'm not particularly fussed with that upgrade since it's worked flawlessly for me as is.

10. kiko007

Posts: 7493; Member since: Feb 17, 2016

I'm pretty sure MM was what he meant.

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