Asian countries tired of the same old thing as Samsung takes market share from Apple

Asian countries tired of the same old thing as Samsung takes market share from Apple
Wealthy Asians in Singapore and Hong Kong are getting tired of the same old thing when it comes to buying a new smartphone. Singapore, which back in 2010 led the globe in iOS use per capita, is seeing a change in smartphone buying habits and Korean based Samsung is the beneficiary. According to StatCounter, which keeps track of data traffic over a network of 3 million users, Apple's share of the mobile device market in Singapore had declined from a peak of 72% in January to 50% this month. During the same time period, Android's share of the Singapore mobile market had more than doubled from 20% to its current 43%.

In Hong Kong, Apple's slice of the mobile market dropped from 45% in January 2012 to its current 30% reading. Android flavored handsets now make up a whopping two-thirds of the smartphone market in the country. The bad news for Apple is that Singapore and Hong Kong are the trendsetters in the region and other countries tend to follow their lead.

The region is a bustling one for smartphone manufacturers. During the 12 months up to September 2012, spending on smartphones rose 78% over the prior year according to researchers GfK. But Apple is not benefiting from this increased spending as much as other handset manufacturers like Samsung and HTC are. And it is the young kids leading the way. One developer came up with a bill splitting app called BillPin and her research led her to launch the app on iOS. But subsequent research found that 70% of her target users-college students and young graduates in their early 20's-were already using Android or were planning on switching. An Android version of the app was launched this month.

25 year-old Janet Chan seems to be the typical smartphone user in the area. She owns an Apple iPhone 5 but poor battery life and her desire to watch movies over a larger screen is leading her to switch to the Samsung GALAXY Note II. Chan sums up her feelings when she says, "After Steve Jobs died, it seems the element of surprise in product launches isn't that great anymore." But it's not like Apple isn't selling any phones in the region. Apple's new Hong Kong store has long lines going out the door almost every day. But ironically, this kind of success could be hurting Apple. With too many people sporting the familiar looking device, the Apple iPhone is no longer a status symbol in the region.

Gatot Hadipratomo, an assistant manager at Coca Cola's local venture sums up the problem that the Apple iPhone faces in the area. The iPhone "used to be a cool gadget but now more and more people use it."

source: Reuters



1. Mxyzptlk unregistered

That's because Android has more budget variants in those regions. If Apple released a budget friendly iPhone they'd dominate the market.

3. pokerc

Posts: 61; Member since: May 24, 2012

Excuses excuses

21. Mxyzptlk unregistered

It's the fact of the matter. Call it what you want.

29. Whateverman

Posts: 3295; Member since: May 17, 2009

"Wealthy Asians in Singapore and Hong Kong are getting tired of the same old thing" That kinda blows a hole in your theory. The budget friendly iPhone would still be the same old iPhone. And Android isn't the only option anymore. WP8 looks really good and Blackberry is trying to make a comeback. The future of iOS ain't lookin to bright.

33. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Competition sucks, which is why Steve resorted to litigating. However, it doesn't look like that strategy is panning out for Apple.

4. jan25

Posts: 470; Member since: Feb 26, 2012

Yeah but Apple's budget phone wouldn't be as budgety as other Android handsets, without notable sacrifices. Take the iPad mini as an example.

5. stychill unregistered

Ios is just uninteresting to me and many others. However you do have a bit of a point if there was a budget iphone android's cut of overall marketshare wouldn't be as high as it is. To say "they'd dominate the market" is just plain over exaggeration on your part.

10. Berzerk000

Posts: 4275; Member since: Jun 26, 2011

Not really. Apple does have budget devices, it's the previous generation device. Guess what happened when the iPhone 5 came out? Apple dropped the price of the iPhone 4/4S. It happens every year, the previous generation or two gets bumped down in price to appeal to the budget crowd of people.

17. stychill unregistered

That's true i completely forgot about that it happens with every manufacturer.

6. rusticguy

Posts: 2828; Member since: Aug 11, 2012

Those who "switch" from buying the so called "cool" phone spend the same moola elsewhere and feel cooler now ... that said even budget phones are pushing towards 5 inch and apple's budget phone wouold start at 3.5 i guess so will compete well with Nokia's ASHA if they do :)

7. ph00ny

Posts: 2077; Member since: May 26, 2011

you mean iphone 4/4s?

8. Berzerk000

Posts: 4275; Member since: Jun 26, 2011

Or maybe they're just tired of iOS; or, because (like the article quotes, you should read more often) the iPhone is so common now that they've lost their cool factor which was, apparently, a major selling point. Or maybe it's a mix of the two; You have two products here. One runs Android, one runs iOS. Both have similar price points, and each of them runs their respective software just as good as the other. Last year, most of everyone would've chosen the iPhone because of the "cool factor" and brand recognition it had. Now however, since iPhones have become so common that they're no longer cool, and now both the Android device and iPhone are now equal in terms of recognition. So, if you have two similar products in terms of performance, price, and popularity; how would you choose one over the other? Well, the OS finally comes into factor, and now more people are choosing Android. Face it, the main selling point of Apple products is their popularity, not if they're actually good or not. How else would market share for Apple go down in 12% and Android gets 23% up in the same time span, which just so happens to be the year that the Galaxy S3 and Note II were released.

15. wendygarett unregistered

Agree on that, Singapore is a major example... And you will shock and freaking scary when all citizens holding the iphone4/4s running around, it just too mainstream and scary, and it won't make you special if you hold one as well :(

11. someones4

Posts: 628; Member since: Sep 16, 2012

The iPhone IS a budget Android phone. Specs-wise.

44. nyuvo

Posts: 72; Member since: May 10, 2012

To be quite honest the latest iPhone is on par with the galaxy s3 performance wise. I own an international s3 and my gf has a 64gb iPhone5 and if anything games actually run faster/the same speed on her iPhone. Games aside, my screen is 4.8" and HD, I have features such as multi-window and pop up play and a battery which lasts much much longer.

13. umadd

Posts: 40; Member since: Jan 25, 2013

If Apple released a budget friendly iPhone either 1) No one would buy the expensive iPhone or 2) The budget iPhone will have significant performance differences from the expensive iPhone. Apple's reputation will be dented from frustrated users. To further back up my point: the older iPhone models are laggy on latest iOS releases. Stay retarded and buttmad

14. metalpoet unregistered

Maybe so, honestly it would be nice if apple had several different models f phones. a 4' w/ 8mp camera base model, a 4.3' w/ 12mp camera intermediate model, and a 4'7 w/ 13mp camera premium model. Apple has the knowledge(and the trillions of patents) to make a truly innovative device. They just have to start looking outside the norm and think outside the box. Prices: 4'= $99.99 4.3'= $149.99 4.7'= $199.99 And please god get out of the tablet market!

16. jroc74

Posts: 6023; Member since: Dec 30, 2010

They already do...its called the 3GS....the iPhone 4, 4S too if you factor in on contract prices. On Verizon you can get the iPhone 4 retail for about the price of a decent Android thats sold thru the Play Store. I think its too lil too late for Apple and the cheaper models. Most ppl already tried something else....and they like the something else. Whether its Android or WP. Apple released the iPad mini...and all it did so far is spread the market share between the big model and that. Android tablets are still catching up on the iPad after the Mini was released.

22. jroc74

Posts: 6023; Member since: Dec 30, 2010

What I mean about the iPhone 4 and decent Android phones off can get both off contract for about the same price. On contract...the 4 is free and the 4S is $99. Its not about cheaper phones...dont fall for Gizmodo's hype.

27. voxmarc

Posts: 339; Member since: Aug 22, 2012

imagine Apple making budget phones...iPhone iSucks already then it will be double iSucks....

38. speckledapple

Posts: 902; Member since: Sep 29, 2011

I dont think it is the budget variants. The reason is because phones like the Galaxy Note 2 are far from budget. But the device itself is very comprehensive not to mention down right top notch. It offers more. Personally, I never undertsood buying simply for a status symbol but just like the girl in the article said, she wanted a bigger screen and better battery life. You cant argue with that.

39. protozeloz

Posts: 5396; Member since: Sep 16, 2010

Where I've heard this before? Oh yeah If Verizon had the iPhone they would dominate the market If the iPhone was on all mayor carriers they would dominate the market If there was a smaller iPad I'm still waiting for that to happen

45. jroc74

Posts: 6023; Member since: Dec 30, 2010

lol...Exactly. I am still waiting for the Death of Android when Verizon gets the iPhone. Been waiting for 2 years now...On that note....I just seen an ad on Verizon website for the iPhone 5: "Its the biggest thing to happen to iPhone since iPhone" They have been using that exact same ad since the iPhone first came to

41. galokjai

Posts: 36; Member since: Jul 20, 2011

you should do some research before talking, people in Asia change cell phones every three months. If you think people in Hong Kong and Singapore are poor, you might want to not live under a rock.

42. 14545

Posts: 1835; Member since: Nov 22, 2011

I get you don't have a brain to think for yourself, but did you actually *gasp* READ THE ARTICLE? "Wealthy Asians in Singapore and Hong Kong are getting tired of the same old thing when it comes to buying a new smartphone. Singapore, which back in 2010 led the globe in iOS use per capita, is seeing a change in smartphone buying habits and Korean based Samsung is the beneficiary." You do realize that Singapore has the highest concentration of millionaires and some of the highest wages in the world. So I *highly* doubt that given these former iOS users are SWITCHING to something else, that it is because everything else is just "budget" friendly. iOS is stale, and the barely change anything release after release. So why would people continue to upgrade to new iOS products when nothing changes outside of minor hardware upgrades?

46. jroc74

Posts: 6023; Member since: Dec 30, 2010

And the very first word in the article was...wealthy. I admit I missed that Well...there you go....I highly doubt wealthy ppl over there are all of a sudden buying cheaper phones. They are just gettign what the like. And if they are wealthy....its a good chance they're getting phones off contract, retail...just because they can.

52. Luuthian

Posts: 332; Member since: Sep 09, 2011

I don't think it has anything to do with phone price. I think a number of people had already formed in their mind the demise of Apple with Steve Jobs. Think about this. Except for the iPhone 4, the product line has barely seen anything that resembles massive change in a good long time. And all of that, up until the current iPhone 5, was Steve's vision. Only now is Apple going it alone, and only now are people realizing that the operating system hasn't changed in many years. If he was still here would people still be unsatisfied? Or did it take his death to make people realize Apple was spinning it's wheels for some time, even with Jobs there to guide it? The only other catalyst out there is a, finally, good Android operating system and phones with larger screens. Aside from that... The only thing that changed was Job's massively publicized death. I think Apple's real problem stems from image and premediated assumptions following the passing of Steve Jobs. The stale OS is a big factor, but Jobs passing was the real blow to Apple's image.

53. whencatsruletheworld

Posts: 16; Member since: Sep 05, 2012

You might be surprised that phones like iPhone 5 cost up to $450 on contract. GS3 roughly around $350 and slightly higher for GN2. If u ever travel to Singapore or Hongkong, you will rarely see anyone using budget phones. Try riding the bus or the train here. 95% will be holding a High end smartphone like the ONE X, GS3, GN2, IP5 or the Lumia Series Lets not get started on Tablets as well. Im a Singaporean. i know.

54. frydaexiii

Posts: 1476; Member since: Dec 01, 2011

Yeah, bulls**t...I study and spend most of my time in Singapore, and here, they don't sell budget models (Samsung Galaxy S3 mini/Y etc.)unless they're parallel imports off contract, other than that, on a 2 year contract from a carrier, with $0 you can get something as good as a HTC One S, so Singapore is practically free of cheap low budget models. And just step into the train and you can already see, most phones you se are S3s or Note2s and I kid you not there are more iPhone 4/4Ss(I can't tell) than iPhone 5s out there in the wild.

56. donfem

Posts: 708; Member since: Mar 30, 2011

Excuses galore. Now it is "budget". Next it will be "SCREEN SIZE", CEO?

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