As Windows shrinks, Android and iOS grow to overtake it

As Windows shrinks, Android and iOS grow to overtake it
Microsoft’s operating system that once dominated sales with no clear competition in sight is now in the position of the underdog as Google’s Android and Apple’s iOS devices are each outselling Windows-based products, according to the latest Goldman Sachs analysis.

And that’s not a huge surprise as smartphones and tablets are getting in everyone’s pockets. The share of Windows PCs has dropped to 29% of all Internet-connected devices, while smartphones and tablets grab a dominating 66%.



More than that, Microsoft is facing an “uphill battle,” even if it wants to regain its share.

The trend emerged earlier and bore fruits in Q4 2010 when smartphones and tablets started outselling PCs for the first time.

Goldman Sachs has some interesting but somewhat strange estimates about how the market will evolve in the next few years, claiming that Android’s market share will actually begin to dwindle, while Apple and Microsoft will grow their markets. That is obviously not happening right now, actually the opposite is true - Android is rapidly expanding its reach, so it would be interesting to see how that plays out.

With 1.3 million daily activations and with an installed base of over 480 million, Android alone is expected to outgrow Windows’ installed base over the next couple of years.

To reverse that trend Microsoft will really need some breakaway hit with a tablet like the Surface, but could that really happen? Let us know your thoughts in the comments below.

source: ZDNet



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54 Comments

52. boidsonly

Posts: 14; Member since: Dec 14, 2012

The way MS treated their WIN 7 phone users turned off a huge possible market share. I for one, will never buy another MS phone. Google and Apple realize the importance of just one sale, and providing timely updates throughout the device's life cycle. Win8 reflects MS's customer care approach, or lack of...

51. Jyakotu

Posts: 868; Member since: Dec 12, 2008

When it comes to true productivity, a laptop/PC is still better than a smartphone or a tablet. The only tablet that I could myself buying is a Surface. Better yet, I like the hybrid laptop/tablet models that companies have made with Windows 8. Laptop when I need it, tablet when I want it.

45. ajerseyjr

Posts: 10; Member since: Sep 10, 2012

I like a PC than a Smartphone or Tablet.

44. downphoenix

Posts: 3165; Member since: Jun 19, 2010

Bill Gates needs to come back on board basically. Microsoft started doing worse off since he left the company, just as Apple did when Steve Jobs was fired.

42. Cyberchum

Posts: 1143; Member since: Oct 24, 2012

Overall? yes!, PC? Windows ain't gonna be challenged anytime soon. If they had been proactive with their mobile OS, they would probably be up there but NO! they didn't and it is really hurting them so bad now. Which them lotsa luck with windows BLUE/APOLLO wateva they'll name it.

41. gazmatic

Posts: 822; Member since: Sep 06, 2012

.... this is dumb... should I even comment? no I wont... i'll say leave /s

39. phonemonkey

Posts: 168; Member since: Feb 13, 2012

I can't remember the last time I logged into an android computer Windows will bounce back WP8 and windows 8 was a step in the right direction It is a process

37. Logan522

Posts: 2; Member since: Dec 14, 2012

Windows will reinvent the personal computer and they'll boom once again.

36. 7thspaceman

Posts: 1597; Member since: Feb 14, 2011

Android is a Mobile OS not a serious Enterprise ready OS LIKE Microsoft Windows desktop and server or Linux Redhat Linux, Ubuntu, Unix, Novel, ect. when a person goes to get an associate degree or full college degree in Information technology folks they are trained on Windows systems, Unix systems, Novel, Linux. I know because I have an IT degree. Android computers may come into existence but the OS's I mentioned above have the software that is complex enougn and the People trained to use it to make a big business stick to using them for a long long time

38. MeoCao unregistered

Agree, right now Android is not ready to beat Windows on all fronts, but Andoroid is Linux so its potential is limitless. We know that there are many enterprise things that can be used with Android like MySQL, OpenOffice/LibreOffice... or Google can develop their own things. That may not happen next year, or next next year but I believe it will happen eventually as Wintel ecosystem is monopolistic and very innefficient.

32. amozhi

Posts: 131; Member since: Oct 23, 2012

It is all happened due to fact that Microsoft has not listened to its customers. The could do whatever they want and force customers to adopt anything... When Windows 7 release, they not even considered Vista customer and leave them stranded Microsoft must listen to customer and adopt the strategy as quick as possible. Now they are not monopolly any more and they have work hard to get their share...

33. MeoCao unregistered

+1 for the word "monopoly" It's just like a boxer w/o boxing he will lose sharpness and strength, then a powerful opponent suddenly appears and the boxer panicks. We can guess the outcome of the fight. Steve Jobs used to poke fun about MS slowness and he was right. To change the situation MS must bring in new CEO and reorganise, it will sink with Steve Ballmer at the helm.

29. speckledapple

Posts: 902; Member since: Sep 29, 2011

I think Microsoft will be just fine because of the efforts they have made in Win 8 and Win Phone being connected by the kernel, which really helps the matter in apps. Beyond that, their own efforts to start producing hardware is something that will play to them in the future as well while they expand their distribution footprint. In other words, Microsoft going forward will depend on these OEMs and their slow cumbersome efforts less and less. The Android growth I think will eventually peak just like Windows did in the days of pcs. However, that peak will most likely keep it on top just like Windows did for an extremely long time. Apple, although quite successful on the profit side, will just never have enough movement to overtake android. It will still remain very relevant to mobile devices especially on tablets but beyond that its growth will essentially be stunted.

27. Edmund

Posts: 656; Member since: Jul 13, 2012

what is this rubbish??? Is this what passes as news nowadays???

54. Henrik

Posts: 141; Member since: Feb 18, 2012

It's the author Victor H. If you ever see a bulls**t headline bashing Microsoft in some retarded oversimplified and biased way, followed by an even more ridiculous article - it's posted by Victor H. It's been like this for a loooong time, and PhoneArena obviously think he's doing a good job since the articles are flamebait. He's an idiot, and so are the editor-in-chief for letting Victor H keep his useless job.

25. rabih_z

Posts: 45; Member since: Nov 02, 2012

MS with their unified OS across platforms will help them regain some market share in the next couple of years

24. TheRetroReplay

Posts: 256; Member since: Mar 20, 2012

You can't go by sales, computers are meant to last longer than smart phones and tablets. There are people who hold onto their computer longer than their phone or tablet, there probably people here using a computer that's 4-6 years old while they've had 4-6 smart phones. Also the PC still does more than a tablet, Windows 8 is a step in the right direct to evolve the PC and Windows 8 is really good too, people are just being really quick to dismiss it. The only way for Windows/Microsoft to die out is when all the companies that make software for computers make their programs compatible with tablet hardware and software, which could take years.

14. ogy_dogy

Posts: 453; Member since: Jun 29, 2012

Yes and cars are outselling bycicles, how do you compare a desktop os with a wannabe mobile os?? Geez, if there was ever an troll article this would be it.

17. wendygarett unregistered

This prove that desktop os is extinct, and mobile os will continue to grow...

48. ogy_dogy

Posts: 453; Member since: Jun 29, 2012

if the desktop os is extinct what do you plug your android into to archive videos, photos and so on? what do you do your work/homework on?

19. big.e927

Posts: 94; Member since: Nov 21, 2012

I wonder if you ever heard of a chromebook? It's a laptop OS by google and it's a project that Samsung and Asus have undergone. They've sold pretty well and are much cheaper than most windows laptops. Only reason I haven't gotten one myself is because I didn't hear about them in time. Anyways, Android is expanding, who's to say if they won't take over the one ecosystem that Microsoft is most noted for? Google ignored PCs and went straight to laptops. Also, not even 2 months into wp8 and they already got hacked. Not lookin so good, but enough "trolling" how about you look it up yourself, fanboy.

49. ogy_dogy

Posts: 453; Member since: Jun 29, 2012

m8 chrome os is not android, i would love to see sales comparisons between macos, windows and chrome os, but we all know who wins. im not against diversity and everyone can choose what they want, but playing the figures to suit your point is just wrong, ergo this article is a troll article...

28. anywherehome

Posts: 971; Member since: Dec 13, 2011

since I have Android tablet I don't use PC any more at home....so is it still a fiction for you? ;-)

50. ogy_dogy

Posts: 453; Member since: Jun 29, 2012

well good for you, i too own a pretty good android tablet (mainly coz i cant afford a win8 tab) but am still not able to find a single proper office program that beats msoft office, since i am a gamer i still prefer my win machine for a proper gaming experience and so on. android tablets still can not replace the desktop. windows 8 pro tablets can replace both the desktop and android tablets. only problem there is the price and the fact i live in a second world country :(

9. wendygarett unregistered

What is Atari Amiga and that before the windows??

21. MeoCao unregistered

They all were OSes that competed with Windows and lost. As you can see Windows was not the first at all.

4. pongkie

Posts: 663; Member since: Aug 20, 2011

MS should have priced the surface competitively. I like the concept of the surface but it should also lead in the price as well.

30. speckledapple

Posts: 902; Member since: Sep 29, 2011

the surface will never lead in price as android will always be able to undercutt it. At best they could undercutt Apple but not android as its just too affordable in that right.

3. anywherehome

Posts: 971; Member since: Dec 13, 2011

open source wins.....thank you for the freedom!!! finally!

6. aaronkatrini

Posts: 242; Member since: Jun 06, 2012

Note : Android is not open-source, but it's way more open than WP and iOS

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