Google Pixel 9 with 20% discount!

Apple’s new iPad ad: “Change” is in “Air”

By
8comments
Google News Follow
Follow us on Google News
iOS Apple Tablets
Video Thumbnail


Apple tossed out a new ad for the iPad Air 2, following a celebratory motif that is found in other Apple ads. In this latest ad, we are treated to all the different ways people use an iPad, which as you can imagine, is quite varied given how big the ecosystem is for iOS devices.

The theme of the ad is “Change,” but the underlying current is “thin,” a message conveyed via the ever growing white letterbox borders filling the screen from the top and bottom. The music bed is a song titled “Who Needs You,” by The Orwells.

Tablet sales are trending very limited growth in the years to come, so we may see a bit more aggressive marketing by Apple as we get into a final pattern of the holiday shopping season. Along with the hardware, iTunes and its wide app selection will likely be part of the message from Cupertino as well.

If you have been thinking about adding the Apple iPad Air 2 to your list for the holidays, check out our review. The tablet competition is fierce, but the iPad Air 2 more than holds its own with sharp design, fast performance, and premium build quality.
Create a free account and join our vibrant community
Register to enjoy the full PhoneArena experience. Here’s what you get with your PhoneArena account:
  • Access members-only articles
  • Join community discussions
  • Share your own device reviews
  • Build your personal phone library
Register For Free
https://s-cdn.phonearena.com/images/nothumb_user_300x300.png
Maxwell Ramsey Former Mobile Tech Journalist and Reviewer
Maxwell Ramsey has made significant contributions to PhoneArena through his detailed reporting on technology policy and advancements, such as wireless charging standards and FCC regulations, helping demystify complex topics for a broad readership.

Recommended Stories

Loading Comments...

Popular stories

T-Mobile gift goes up in smoke, teaching everyone an important lesson
T-Mobile gift goes up in smoke, teaching everyone an important lesson
Leak reveals T-Mobile will accept trades in any condition for super iPhone 16, Galaxy S24 deal
Leak reveals T-Mobile will accept trades in any condition for super iPhone 16, Galaxy S24 deal
T-Mobile shares crash following comments made by CEO Mike Sievert
T-Mobile shares crash following comments made by CEO Mike Sievert
T-Mobile finally confirms rumors about T Life app
T-Mobile finally confirms rumors about T Life app
Third-party USB-C cables can wipe out your financial accounts before you know there's a problem
Third-party USB-C cables can wipe out your financial accounts before you know there's a problem
AT&T and Verizon are withholding crucial information from over a million customers
AT&T and Verizon are withholding crucial information from over a million customers

Latest News

Apple's "Next Big Thing" is still 3 to 5 years away according to insider
Apple's "Next Big Thing" is still 3 to 5 years away according to insider
Google Pixel 10 series will reportedly debut with MediaTek modem, ditching Qualcomm
Google Pixel 10 series will reportedly debut with MediaTek modem, ditching Qualcomm
Apple reportedly targets 2028 as the year its very large foldable iPad with almost no crease arrives
Apple reportedly targets 2028 as the year its very large foldable iPad with almost no crease arrives
Ex-Metro rep turns whistleblower and reveals schemes that allegedly defraud customers (UPDATE)
Ex-Metro rep turns whistleblower and reveals schemes that allegedly defraud customers (UPDATE)
In the EU, Apple will stop selling these iPhone models in approximately two weeks
In the EU, Apple will stop selling these iPhone models in approximately two weeks
The Pixel Phone app has new audio emoji for the holidays and a new location for the video call icon
The Pixel Phone app has new audio emoji for the holidays and a new location for the video call icon
FCC OKs Cingular\'s purchase of AT&T Wireless