Apple's marketing chief explains why iPhones will stay thin, defends the 16 GB models
If you want a product that's thicker with a bigger battery it's also heavier, more costly, takes longer to charge.On another question - why is Apple still fumbling around with 16 GB iPhones in the era of 4K videos and unbridled media consumption, Apple's marketing chief was again rather diplomatic, saying that offering a basic iPhone storage version leaves resources for improvements in other areas, such as the camera. While that might be a hint at the better shooter that is supposed to come in the next iPhone, it also raises some eyebrows, given Apple's nuclear $200 billion cash pile that can buy or invent almost any promising tech, and not feel a thing.
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