Apple's marketing chief explains why iPhones will stay thin, defends the 16 GB models
posted by Daniel P. / Jun 10, 2015, 4:12 AM
First off, while iPhones might not get much thinner than what they already are, don't expect them to become slabs with large batteries that work for days on a charge, either: "If you want a product that's thicker with a bigger battery it's also heavier, more costly, takes longer to charge. We model every thickness, every size, every weight and try to figure out what the tradeoffs are. I think we've made great choices there," commented Mr Schiller.
If you want a product that's thicker with a bigger battery it's also heavier, more costly, takes longer to charge.On another question - why is Apple still fumbling around with 16 GB iPhones in the era of 4K videos and unbridled media consumption, Apple's marketing chief was again rather diplomatic, saying that offering a basic iPhone storage version leaves resources for improvements in other areas, such as the camera. While that might be a hint at the better shooter that is supposed to come in the next iPhone, it also raises some eyebrows, given Apple's nuclear $200 billion cash pile that can buy or invent almost any promising tech, and not feel a thing.
As for the storage conundrum, Phil Schiller chimed in: "The belief is more and more as we use iCloud services for documents and our photos and videos and music that perhaps the most price-conscious customers are able to live in an environment where they don't need gobs of local storage because these services are lightening the load."
Last but not least, on the sole USB Type-C port for both charging and data transfer on the new MacBook Air, the marketing guru acknowledged that was a risk on Apple's part in the name of design, then really resorted to marketing speak: "If all we do is an incremental, slight change, where's the excitement? We need to take risks. That's the Apple I want. I want an Apple that's bold and taking risks and being aggressive." There you have it.
Apple crazy thin device is as thin as their worsheeper's brain. talk about zombie-in-progress
posted on Jun 10, 2015, 4:19 AM 29
Posts: 1239; Member since: Aug 05, 2014
What an idiotic statement by Phil Schiller. IF YOU WANT A PRODUCT THAT'S THICKER WITH A BIGGER BATTERY IT'S ALSO HEAVIER, MORE COSTLY, TAKES LONGER TO CHARGE. Such a stupid guy. I have seen bigger battery phones with slimmer, lighter, with fast-charging tech at alot less price than an iPhone.
posted on Jun 10, 2015, 4:56 AM 37
Posts: 88; Member since: May 25, 2015
Well said,Same here. Not loyal to any brand,but myself (and my money), the brand should be loyal to the consumer. Oh plis the reason why Apple and now many other brands are not offering sd card slot,n removable batteries (larger) is because they make more money,which apple has done from day. Plus I have a feeling the exec is eating cloud 9 soup, don't over value yourself in this industry, the BIGGER they are TJE HARDER the fall.
posted on Jun 10, 2015, 8:13 PM 2
Posts: 1044; Member since: Feb 27, 2015
Yeah Samsung note 4 got 3200mlahm battery still charges faster than the iPhone 6 Asus zenfone have a 3000 one still charges faster. Mobile phones below 6mm thick still got larger batteries and still charges faster so here's my answer to him: GO AND SUCK YOUR BOSS ASS AND THEN GO f**k YOURSELF CAUSE I KNOW THAT YOU'RE JUST A SUCKER.
posted on Jun 10, 2015, 5:26 AM 24
Posts: 1601; Member since: Oct 14, 2012
Apple is the most innovative company on the planet. It's amazing how fast their devices can be charged. Mind blown :p
posted on Jun 10, 2015, 5:27 AM 16
Posts: 2025; Member since: May 26, 2011
"If all we do is an incremental, slight change, where's the excitement? We need to take risks. That's the Apple I want. I want an Apple that's bold and taking risks and being aggressive." Hah isn't that all they've been doing with every release of iphone and ipad releases? Same goes for mbps too
posted on Jun 10, 2015, 8:12 AM 3
ITS FUNNY HOW APPLE JUST GOT SUED BECAUSE OF THE 16GB IN THE IPHONE CAUSING PEOPLE TO HAVE TO TAKE THINGS OFF THE PHONE FOR AN UPDATE,http://www.huffingtonpost.com/
posted on Jun 10, 2015, 7:08 PM 1
Posts: 130; Member since: Oct 28, 2014
Ohh common! Nobody believes you Phill, stop distorting my reality.
posted on Jun 10, 2015, 4:25 AM 28
Posts: 113; Member since: Aug 26, 2014
my jimmies remain unrustled. An ultimate evidence that iPhone is for superficial idiots.
posted on Jun 10, 2015, 5:01 AM 4
Posts: 552; Member since: Aug 22, 2013
what is common? LOL! ouch!! haha!
posted on Jun 10, 2015, 5:22 AM 0
Posts: 1168; Member since: Aug 23, 2012
Takes longer to charge? Pretty sure the galaxy s6 has a far larger battery than the iphone 6 yet takes FAR less time to charge.
posted on Jun 10, 2015, 4:29 AM 32
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