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Apple's latest promotional video captures the San Francisco Pride Celebration and Parade

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Apple's latest promotional video captures the San Francisco Pride Celebration and Parade
Apple has released a new promotional video called "Pride" that celebrates the annual San Francisco Pride Celebration and Parade for the LGBT community. This year's celebration, planned months in advance, happened by coincidence to begin two days after the Supreme Court made its historic ruling validating same sex marriage throughout the U.S. The community really had something to celebrate this year.

Apple just recently set up a special section of the App Store with movies, songs, books and other media focused on LGBT content. Apple has long been a strong supporter of Gay and Lesbian rights and CEO Tim Cook outed himself last year in an essay that he wrote for Bloomberg. The executive actually makes a cameo appearance in the video.

So what does this have to do with the iPhone, or the iPad or even the Apple Watch? It's all spelled out in the tagline, "Inclusion inspires innovation."



source: Apple


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