Apple's latest iPhone ad is a masterful and touching work of art


If there is one thing Apple wants you to know about what it is as a company, that would certainly be different.

The company often points out that it is intensely focused on making great products, but there is one other aspect of Apple that makes it unique: the fact that it stands on the intersection between technology and the liberal arts much more than any other phone maker.

And it proves it time and time again.

Take this latest commercial for the Memories feature on iOS. Memories automatically takes your pictures and videos, and creates a short film out of them automatically. It's not a new idea by any stretch of the imagination, but it's done well.

This, however, is not enough of a message for Apple and its marketing team has really stepped it up today with the release of this latest ad, where your iPhone is symbolized by an old, hard-working man stamping the pictures and creating the video for a particular memory. Emotional, touching, and masterful, this commercial resembles more a short movie than a regular ad. It's hard to tell the difference, see it for yourself right above.

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23 Comments

1. ahmuzencab

Posts: 192; Member since: May 12, 2017

Touching

2. Panzer

Posts: 270; Member since: May 13, 2016

And some people enjoy Scat porn to each their own.

3. Bfrenz

Posts: 285; Member since: Aug 26, 2012

Beautiful and touching, if other manufacturers like HTC and LG have this kind of marketing team then they have winner in their hands, I know Samsung does.

4. BullDozer

Posts: 144; Member since: Dec 18, 2015

This ad really symbolizes current Apple right. Old man working in dusty ecosystem packed with old tecnology and lives in memories of past glory.

5. ahmuzencab

Posts: 192; Member since: May 12, 2017

When you're 96 years old and still beat 22 year olds at the same events. Ouch.

13. Nathillien

Posts: 8; Member since: Feb 17, 2017

wet dreams

21. B3NN377

Posts: 24; Member since: Jun 20, 2017

Yeh keep dreaming. its more like you're 96 beating off to 20 year olds

8. B3NN377

Posts: 24; Member since: Jun 20, 2017

Genius, couldn't have said it any better.

6. gigicoaste

Posts: 429; Member since: Feb 21, 2016

another excellent work of ... marketing. unfortunately. Why unfortunately? There is no benefit for consumer! Since days of Z3, maybe even older, Sony had this feature doing it pretty well.. of course PA did not see it since wasn't under heavy promotion. Looks like PA's tech and gadgets are good since are focusing on marketing channels and not technology itself!

7. gigicoaste

Posts: 429; Member since: Feb 21, 2016

stupid autocorrect.. gone not good..

9. cnour

Posts: 2305; Member since: Sep 11, 2014

Brilliant as usual.....

10. HanoiBoi

Posts: 43; Member since: May 05, 2016

Really stupid ad. And English, please.

11. Derekjeter

Posts: 1439; Member since: Oct 27, 2011

Typical white boy, always thinking English is the only language. That's why your hated all over the world, soon you will learn what it is to be owned and a minority. Pig skin looking piece of sh!t.

14. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

I've seen worse in youtube comment sections, some white supremacist there are judging intelligence solely based on your english grammar, which is ironic since that is downright stupid.

18. B3NN377

Posts: 24; Member since: Jun 20, 2017

are you kidding me

20. HanoiBoi

Posts: 43; Member since: May 05, 2016

Mo the pig f*ucker and child molester? Good call, low-IQ p.o.s. Don't worry, we'll vaporize you filth. :)

22. B3NN377

Posts: 24; Member since: Jun 20, 2017

typical non white comment

12. Derekjeter

Posts: 1439; Member since: Oct 27, 2011

One of Apples greatest ads, it's unbelievable how they make you feel with just one commercial. #1 company in the world when it comes to advertising.

19. B3NN377

Posts: 24; Member since: Jun 20, 2017

Pathetic, look up Edward Bernays.

23. B3NN377

Posts: 24; Member since: Jun 20, 2017

a sucker is born every minute.

15. jeroome86

Posts: 2314; Member since: Apr 12, 2012

Really good job of marketing. Way better then say little Wayne walking around pouring his drink on his phone.

16. cmdacos

Posts: 3764; Member since: Nov 01, 2016

Nice Google photos commercial. Thanks Apple

17. dreyfus

Posts: 22; Member since: Feb 24, 2015

Mmm... Negative! Not really a work of art! It is even borring with a so predictive storyline.

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